Effective Crisis Communication Essay

Effective Crisis Communication Essay

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Effective communication in its various forms is the substratum of crisis management. Internal and external communication is essential during times of crisis if a successful outcome is to prevail. In a crisis, people’s lives are often at risk, these are lives that can be lost or protected; however, their fate lies in the hands of information. A breakdown in communication during times of crisis will interfere in dispensing pertinent and time sensitive information to the target audience, thus placing them at a gross disadvantage in protecting their health. During a crisis, it can be extremely costly to falter in delivering accurate, detailed, and informative information.

The communication process is not something that begins when a crisis rears its ugly head rather it is a process that takes place in preparing for a crisis before it happens. While the term crisis represents a blanket term used to describe many situations, each situation is unique, thus presenting different obstacles to overcome. However, with a well-established advanced plan in place an organization places itself in a position to overcome and work around obstacles. The development of a comprehensive crisis management plan is one achieved through effective communication where each member of the crisis management team has an advanced shared understanding of his or her role and responsibility during a time of crisis (du Pr'e, 2005).

Organizations rely on effective communication, both written and verbal in their daily operations. However, when establishing a contingency plan, it is important to understand the advantages and disadvantages shared amongst the two. Written communication allows the reader(s) to review the information as often as necessary, but does not pe...


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Sharma, K. (2013). Health industry communication: New media, new methods, new message. Anvesha, 6(2), 55-56. Retrieved from http://search.proquest.com/docview/1460232741?accountid=458

Texas A&M Transportation Institute. (2014). Using Bluetooth Technology to Aid in Hurricane Evacuation. Retrieved from http://tti.tamu.edu/2010/06/01/using-bluetooth-technology-to-aid-in-hurricane-evacuation/

United States Environmental Protection Agency. (2013). Developing risk communication plans for drinking water contamination incidents. Retrieved from http://water.epa.gov/infrastructure/watersecurity/lawsregs/upload/epa817f13003.pdf

University of Phoenix. (2014). Syllabus. Retrieved from University of Phoenix, HCS/320 Health Care Communication Strategies website.

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