The communication process is not something that begins when a crisis rears its ugly head rather it is a process that takes place in preparing for a crisis before it happens. While the term crisis represents a blanket term used to describe many situations, each situation is unique, thus presenting different obstacles to overcome. However, with a well-established advanced plan in place an organization places itself in a position to overcome and work around obstacles. The development of a comprehensive crisis management plan is one achieved through effective communication where each member of the crisis management team has an advanced shared understanding of his or her role and responsibility during a time of crisis (du Pr'e, 2005).
Organizations rely on effective communication, both written and verbal in their daily operations. However, when establishing a contingency plan, it is important to understand the advantages and disadvantages shared amongst the two. Written communication allows the reader(s) to review the information as often as necessary, but does not pe...
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