Cannon knew that his compact echo machine, which he carried under his arm by a single handle, would have to perform competitively in a room filled
with state-of-the-art echo machines made by long-standing competitors such as Hewlett Packard -- each machine weighing more than the average NFL
linesman and costing nearly a quarter of a million dollars. To view the functioning of the heart, the face of the transducer, which was usually no larger
than 9 square centimeters, was placed on the patient's chest at various angles. The transducer delivered ultrasound waves into the body and these
waves were reflected back to the transducer as they crossed interfaces of different acoustic impedance. More simply, the ultrasound bounced off the
internal structures of the body and returned to the transducer. The transducer converted the returning sound into electronic signals that were processed
by the internal computers of the instrument, to create an image of internal body tissues. These images were then displayed on the screen for the user,
and videotaped for storage and line analysis.
b. Would demanding customers consider the innovation's performance to be inadequate?
But he worried about how he might penetrate a market that seemed to have been held so tightly for so long by capable, entrenched competitors - and
about what mix of product features and services might appeal to the customers he needed to target. Often, the need to move the instrument and a tech
to other locations in the hospital could be disruptive to patient flow through the cardiology department's echo lab. Other areas in the hospital in which echocardiography equipment might be used...
... middle of paper ...
...markets. This was accomplished by focusing on design and engineering. However, without strong sales, marketing and production resources, the company will not be able to secure these alternative markets. Since the product is nearly completed, Ecton should stay with their original plan. This would allow Ecton to take advantage of their position as the first to market when negotiating with a potential buyer. By selling the business now, Ecton could avoid the necessity of giving up additional equity to secure additional funding. This would give the original investors (which include the founders) the greatest return on their investment. Michael Cannon has already developed an exit strategy in his Phase III plan. This plan should be followed through. Since Ecton is close to perfecting their product the time is right to make the best deal possible for an acquisition.
Need Writing Help?
Get feedback on grammar, clarity, concision and logic instantly.Check your paper »
- History Enager Industries, Inc. (“Enager”) is a young company with three major divisions: Consumer Products, Industrial Products, and Professional Services. The oldest division is Consumer Products and it designs, manufactures, and markets household items that are primarily used in the kitchen. The Industrial Products division manufactures one of a kind tools that are made to order that meet a company’s required specifications. Lastly, the Professional Services division provides land planning, landscape and structural architect, and an engineer-consulting firm.... [tags: Enager Industries Case Analysis]
858 words (2.5 pages)
- Apple Inc. is one of the most iconic brands of modern times. Scores of individuals own Apple products and just as many more individuals profess loyalty to the brand founded by Steven Wozniak and Steven Jobs in 1976 (Gamble & Thompson, 2011). Analysis of the study presents areas for opportunities and options for change. The analysis presented will offer insight into the strategy employed by the company in 2009 as well as a SWOT analysis of the company, in general. The analysis will expose details of Apple’s plans and offer possible options to entertain in the company’s future.... [tags: Apple Inc., IPod, IPhone, IPod Nano]
1640 words (4.7 pages)
- The central purpose of writing this Case Study Analyses on The Gap, Inc. is to identify and isolate key issues and their underlying implications and offer practical solutions and plans for implementing those solutions. This will be done by highlighting the social influences that influence the Gap, Inc. marketing strategy, segmentation strategies with respect to distinct retail markets, and positioning strategies that can be used or changed in a retail setting, as requested in the course assignment (as cited in the course module).... [tags: Business Analysis Strategy Management]
1660 words (4.7 pages)
- Facts of the Case Profitel Inc. is a publicly traded enterprise in the telephone business. It spent many years in the market with minimal competition and currently controls majority of the telephone copper wiring across the country. The company began to have increased pressure and competition in the cellular telephone business as new technologies are emerging in the industry. Since Profitel’s dominance in the market was being threatened, the company decided to search for a new chief executive; someone who is not currently in the organization, more like an “outsider”.... [tags: Telephone Business, Enterprise. Case Study]
1451 words (4.1 pages)
- Amgen Inc Case Analysis The biotech firm Amgen Inc. gives much attention and time to the planning process. Because the outcomes for a company like Amgen are often very unsure and many employees are quite sceptical about the use of such a planning, the main issue can be described as follows: What is the added value of planning for a fast-growing company in an uncertain and dynamic environment. To address this issue, an analysis will follow based on the following elements: Responsibility structure Amgen Inc.... [tags: Business Management Strategy Analysis]
1814 words (5.2 pages)
- Coach Inc. Case Analysis Six years after deciding to be an independent public company in late 2000, Coach Inc.’s net sales had grown at a compounded annual rate of 26 percent and the stock price had increased by 1,400 percent due to a strategy keyed to a concept called accessible luxury. Coach crafted the accessible luxury category in women’s handbags and leather accessories by differentiating themselves on price, but matching competitors on styling, quality, and customer service. The accessible luxury strategy mirrors a focus (or market niche) strategy based on low costs.... [tags: Business Finance Analysis]
1700 words (4.9 pages)
- After three tumultuous decades, Apple recently surpassed Microsoft to become the largest technology firm in the world. Since his return 13 years ago, Steve Jobs has steered Apple through profound changes to create completely new product lines, such as: iPod, iTunes, iPhone, Apple TV and Macbook Pro. According to the Boston Consulting Group’s growth-share matrix, Apple’s growth coupled with a steady market share is elevating them into “star” status. The company’s ability to dominate the marketplace and reinvent entire industries has strategically positioned Apple and relatively insulated them from the competition (Exhibit A, B).... [tags: Case Study]
2934 words (8.4 pages)
- Part I: Introduction/Background Summary In 1984, Michael Dell invested $1,000 in start-up capital to register his business as Dell Computer Corporation, which was known as PC's Limited. The company becomes the first in the industry to sell directly to end-users by passing the dominant system of using computers resellers to sell mass-produced computers. Dell Computer also pioneers the industry first thirty-day money back guarantee. It became the cornerstone of Dell's commitment to expand its service offerings, superior customer satisfaction, and the industries first on site service program.... [tags: Business Case Study]
1028 words (2.9 pages)
- Custom Chip, Inc. Case Analysis Summary Custom Chip, Inc case describes the situation of a company where lack of coordination and cooperation among different departments is hindering them to achieve their common or ultimate goal as a single business entity. Applications engineering, product engineering and manufacturing are all inclined towards achieving their individual objectives and timelines rather than collaborating and synergizing their efforts in order to attain a common goal of effective production with improved cost reduction.... [tags: Business Analysis Management Strategy]
1595 words (4.6 pages)
- Land Rover North America, Inc. Case Analysis I. Executive Summary Charles Hughes, president and CEO of Land Rover North America (LRNA), and his executive committee want to expand LRNA’s reach within North America. Based on the growing strength of the U.S. SUV market, research which suggests consumers are seeking vehicles that can help them have “experiences” while being practical, safe, reliable and luxurious, the success of the Discovery in the U.K. and near doubling of the Land Rover brand worldwide, LNRA is seeking to become the “world’s premier 4x4 specialty company” through effective brand, product and retail strategies.... [tags: LRNA Business Marketing Case Study, solution]
810 words (2.3 pages)