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Effects and causes of fast food
Causes and effects of fast-food
Causes and effects of fast-food
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Imagine working out of town, Driving through town hungry and in a hurry. Going into a restaurant, waiting for your food can be a hassle. Lazy, but busy Americans just go to McDonalds. Fifteen minutes later the quarter pounder and fries with soda are all gone. McDonalds is famous for its American style burger and fries. Most people do not need to imagine this because McDonalds gets thousands of customers like this everyday. McDonalds is using many different factors to pull Americans in their restaurants and as a result, encourage unhealthy eating habits.
McDonalds is the leading fast food chain in America, worth over 80 billion According to Statista, a website that publishes "statistics and studies from more than 18,000 sources" (Statista).
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With more than fourteen thousand restaurants in the United States and thirty-four thousand in the world also according to Statista. A company with that many stores can make money and stay popular. (Topic) McDonalds started out in California in 1955 and in just 70 years became one of the most well known fast food places around the world. According to the book, Fast Food Nation: The Dark Side of The All-American Meal, "More people recognize the golden arches more than the cross" (Schlosser) With the golden arches dominating the skylines, consumers notice the bright yellow arches and tend to gravitate towards …show more content…
According to business insider McDonalds spends 963 million dollars on Advertisements. (Bhasin) That is just money on advertisements alone, plus cost of other necessities. The target market for McDonalds is simple The target market is simple, everyone. That is a key part of their success. No one person has a reason not to go. Cheap food on the go is for everyone at anytime, who wouldn’t go there? McDonalds says it themselves on their website "McDonald 's aims to offer a friendly, fun environment for everyone to enjoy. We seek to appeal to a wide range of people, from families who love our Happy Meal, to workers grabbing breakfast on-the-go or eating in to enjoy our freshly ground coffee and free WiFi" (Who) McDonalds can now appeal to all audiences and get a better chance of getting customers to come back. With a wide target audience, it makes sales that much easier. The use of television, radio, billboards and the internet attracted the word of McDonalds across the world. McDonalds uses advertisements to bring a wider target audience into the restaurants. The quickness of the product, will be eaten either in a car or quickly in the store in 20 minutes. Then the consumer will come back because is was tasty and eaten with
The obesity problem in this country has gotten worse, a lot worse, and the surge in obesity can be tied directly to fast food. I was appalled by the fact that since 1980 the number of people either fat of obese has doubled, and in that time frame there are twice as many overweight children and three times as many overweight adolescents. Looking strictly at the numbers, it is very easy to find a direct correlation between the number of overweight or obese individuals and the number of fast food establishments. However these fast food outlets are not created in a vacuum, they are servicing a demand. Each day one in four Americans visits a fast food restaurant. Our culture has evolved to one of immediate gratification, we want it convenient, and we want it now. The fast food industry has simply seized that cultural demand and has taken advantage of it all the way to the bank. I think we have a cultural weakness that looks for someone to blame for our problems and McDonalds certainly makes a nice target.
From just one restaurant in San Bernadino, California, run by two brothers, McDonald’s has grown to become the best known and most popular fast food restaurant chain in the world.
An analysis of 2013 advertising expenditures found that ?US companies spent $5.5 billion on fast-food advertisements and $6.8 billion on separate food, beverage and confectionary categories? (Henderson 191). The majority of these advertisements were focused on high-calorie and low-nutrient foods. McDonalds is generally regarded as the king of all burger chains; having brought fast food to the world and being the first company to ser...
The American life has been transformed by the fast food industry not just changing the American diet but also the culture, workplace, economy, and the landscape. “Today about half of the money used to buy food is spent at restaurants-mainly fast food restaurants.” (Schlosser) This could be due to the fact that about two-thirds of working women are mothers. The impact of fast food on the American culture is transparent when just looking at McDonald’s. McDonald’s has become the world’s most famous brand; the golden arches are more known than the Christian cross. “A survey of American schoolchildren found that 96 percent could identify Ronald McDonald.” (Schlosser) McDonald’s is responsible for 90 percent of new jobs in The United States. The landscape has changed due to the fast food ...
One thing almost any American can relate to is fast food. Statistics show that every day, 1 in 4 people eat fast food. Also, over the past thirty years, the prevalence of obesity and obesity-related diseases in the U.S. has risen sharply. Some consider that doing taxes is easier than eating healthy. Why is that? Has fast food taken over the health of America? Is the convenience of a McDonald’s restaurant on practically every street to blame? U.S. citizens should recognize what they are feeding themselves is hardly nutritious.
Ask a teenager what their favorite fast food restaurant is and most of them will probably say McDonalds. "McDonalds operates approx. 30,000 restaurants on 6 continents, and feeds about 46 million people in a single day! In the U.S. alone, McDonalds accounts for 43% of the fast food market." Manhattan alone contains 82 restaurants packed into the island (Super Size Me). McDonalds has been criticized by the media and other people for offering too many unhealthy choices on their menu, therefore leading to obesity in America. Eating too much McDonalds, or any other fatty food, will give you many long term health problems.
According to Royle (1999) McDonald’s is a very large multinational enterprise (MNE) and the largest food service operation in the world. Currently the company has 1.5 million workers with 23,500 stores in over 110 countries with the United Kingdom and Germany amongst the corporation’s six biggest markets, and over 12,000 restaurants in the United States. In 1974 the United Kingdom corporation was established and in 1971 the Germany corporation was established, currently the combined corporation has over 900 restaurants and close to 50,000 employees in each of these countries (Royle, 1999).
McDonald's Corporation is the largest fast-food operator in the World and was originally formed in 1955 after Ray Kroc pitched the idea of opening up several restaurants based on the original owned by Dick and Mac McDonald. McDonald's went public in 1965 and introduced its flagship product, the Big Mac, in 1968. Today, McDonald's operates more than 30,000 restaurants in over 100 countries and have one of the world's most widely known brand names. McDonald's sales hit $57 billion company-wide and over $25 billion in the United States in 2006 (S&P).
The McDonald's Corporation is the largest chain of fast food restaurants in the world. It is franchised in over 119 countries and serves an average of 68 million customers daily. The company started in 1940 as a barbecue restaurant operated by Richard and Maurice McDonald in the United States. They reorganized their business as a hamburger stand in 1948. In 1955, Businessman Ray Kroc joined the company as a franchise agent. He purchased the chain from the McDonald brothers and oversaw its global-wide growth (McDonald’s 2014).
He saw how much potential the restaurant has, so he bought it out and opened one of the first franchises. Within the first year of Ray Kroc buying it, there were one hundred and two locations all around the world. McDonalds currently is one of the largest fast food restaurants in the world and currently has served over sixty four million customers through one of their thirty two thousand sites. It has almost become a way of life for America. Though, McDonalds started off as a small business between two brothers, it grew into one of the largest restaurant franchises in the world and greatly affects our society and how we eat our food.
McDonald's current customer environment is people on the go or people who don't want to spend a lot while going out and need something quick and good to eat. It is best stated in McDonald's mission statement that they want to be the world's best quick service restaurant experience. As stated before, McDonald's has restaurants in 121 countries and has extensive global experience in customer service and satisfaction. McDonald's is excellent at researching an international area before building restaurant there. For example, in India McDonald's realized that the majority of the population was Hindu and vegetarian, they therefore, did not even bother to put beef or any other red meat on the menu.
Due to the distinct features of advertising, McDonalds also hold the hand of advertising. There are 3 main objectives of advertising for McDonald’s, which are to make people aware of the item, feel positive about it and remember
In 1940, the very famous franchise that we know and love today, was founded by two brothers, named Richard and Maurice Mcdonald. This fast food restaurant was first situated in San Berdino,
Fierce and growing competition – big fast food companies like Burger King and Kentucky Fried Chicken are constantly competing with McDonalds for customers and trying to take the spot as the top fast food chain.
Furthermore, this advance advertising helps more individuals to resonate with McDonald 's as they actively promote their business and its offerings than other competitors. Additionally, McDonald 's has way more locations in which to purchase items such as their hamburgers. Therefore, more children tend to recognize it and want it more than places such as Burger King or Wendy 's. This is all mainly due to the reputable brand and its well known reputation. LIkewise, children constantly see McDonald signs and advertisements.