Earth First! and the WWF Network

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Earth First! and the WWF Network are both environmental organizations with ideologies spanning the breadth of environmental concern. Both are well-known for their involvement worldwide. Both face distinct challenges in terms of growth, and both are on precipice of change. Both are faced with choices as to their direction and fate. EF! and the WWF have been successful, with their respective missions in mind, but the structures that have brought them to this point are proving to be obstacles in their development. The Resource Mobilization Theory provides a sound basis for understanding the interests and success of the WWF Network but its lack of a strong discursive framework has left the organization vulnerable to loss of constituency. On the other hand, EF!’s dedicated membership, holding tight to its organizational structure rather than its ideology, may be missing out an opportunity to grow its resource base and capacity to create broad change.

Earth First! is an international group that promotes a biocentric approach to human interaction with the environment. EF! declines political appeasement, concerned with the unconditional preservation of ecosystems. While EF! is often portrayed as radical and socially deviant, their objectives are merely to achieve equality for all forms of life. To this end, EF! demands an immediate and unequivocal transformation in society’s perception of all life. Likewise, historical social movements to achieve equality for segments of humankind began with societal deviation, ultimately resulting in general public acceptance and even support. Thusly, the seemingly fanatical ideological demands are merely a strong invocation of an environmental ethic.

Empowerment is at the heart of EF!’s rhetoric. ...

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...n open to the general ideology of EF!. A shift away from civil disobedience, while preserving the notion of unyielding intrinsically-valued environmentalism, may lead to a growth in the EF! movement without the necessity of societal shunning. Such a tactical move must come from the international level of EF! and will require leadership. Members of EF! may very well resist the change, but if EF! does not fill the ideological need of post-materialist, another organization will.

Both organizations face a decision: the WWF Network may continue to chase well-heeled donors at the cost of its membership, and EF! may continue its radical practices, neglecting a generation of ideologically responsive individuals. In the end, whether the organizations continue to exist or not, the individuals with the passion for change and the drive to bring it to fruition will persist.

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