E-Marketing: Essential to Raise Customer Satisfaction and Build Brand Loyalty

E-Marketing: Essential to Raise Customer Satisfaction and Build Brand Loyalty

Length: 1831 words (5.2 double-spaced pages)

Rating: Term Papers

Open Document

Essay Preview

Within Saudi Arabia and the world at large, the use of e-commerce has greatly increased due to the increasing internet access. This therefore means that e-marketing is essential in order to raise customer satisfaction and build brand loyalty which will go a long way in influencing customer loyalty. There have been several challenges in achieving these objectives in the Kingdom of Saudi Arabia (KSA) due to various political, socio-economic, and cultural factors which are real and cannot be ignored. This essay therefore focuses on some of those challenges that hinder the effective use of the internet among the majority of the population in Saudi Arabia.

Role of E-Marketing in Raising Customer Satisfaction and Building Brand Loyalty in Saudi Arabia
E-marketing or electronic marketing refers achieving marketing objectives through use of electronic communications technology as noted by Chaffey (2006). It is the application of marketing principles and techniques via electronic media and mostly the Internet. The term e-marketing can also mean the same thing as internet marketing or online marketing. Customer satisfaction is how satisfied a customer is with the supplied product or a service. It is closely related to interpersonal trust (Geyskens, Steenkamp, Scheer, and Kumar 1996). Brand Loyalty is the extent of the faithfulness of consumers to a particular brand, expressed through their repeat purchases, irrespective of the marketing pressure generated by the competing brands. It is the tendency of consumers having to stick with the products or services bearing brand names they know and trust. Loyalty contributes to the ongoing process of continuing and maintaining a valued and important relationship tha...

... middle of paper ...

...S. 2002. The E-marketing Mix: a Contribution of the E-Tailing
Wars. Academy of Marketing Science Journal, 30 (4): 487-499.
Miniwatts Marketing Group, 2010. Saudi Arabia Internet Usage and Marketing Report. [online]
Available at:
Roy, M., O. Dewit, and B. Aubert, 2010. "The Impact of Interface Usability on Trust in Web
Retailers," Internet Research, Vol. 11, 5:388-398.
Saudi Arabian Monetary Agency, 05 May 2001. Internet Banking Security Guidelines.
Singh, N. and D. W. Baack, 2004. "Web Site Adaptation: A Cross-Cultural Comparison of U.S.
and Mexican Web Sites," Journal of Computer Mediated Communications, Vol. 9, 4.
Srinivansan, S. S., R. E. Anderson, and K. Pannavolu, 2002. "Customer Loyalty in E-commerce:
An Exploration of its Antecedents and Consequences," Journal of Retailing, Vol. 78, 1:41-50.

Need Writing Help?

Get feedback on grammar, clarity, concision and logic instantly.

Check your paper »

Marketing : Brand Loyalty, And Factors That Influence Your Own Competitive Advantage

- With the market gradually enriched, competitive brands are steadily increasing, consumers can choose from different brand. Many companies use brand to create and cultivate their own competitive advantage. This has become one of the main strategies used by companies in the international marketing competition. Brand loyalty is when consumers make purchasing decisions, they too many times to express the preference for a brand. It decides the value and influence of the brand, and affects the establishment of market position....   [tags: Brand, Marketing, Brand loyalty, Brand management]

Term Papers
1537 words (4.4 pages)

The Mission Of Our Marketing Plan Essay

- The mission of our marketing plan is to attract and maintain customers and provide outstanding service to emerging companies to obtain a client base. Our excellent services will exceed the expectation of our esteemed customers and hence achieving client base. We shall be guided by three marketing objective. The first objective is to keep on maintaining, positive and steady growth of our business activities. The second objective is to positively increase the number of our frequent customers in every quarter of the year and to decrease customer acquisition costs yearly....   [tags: Marketing, Strategic management]

Term Papers
932 words (2.7 pages)

Essay about Electronics Companies Marketing Strategies

- Current strategy Currently Apple is being short-term strategy , it can makes trade price of Apple stock a little bit higher. As long as Apple keep maintaining its staggering profitability. . Henry Blodget(Blodget, 2013) says Apple is clinging to super-high profit margins and the same risky “premium’ strategy that almost bankrupted it in the PC market of the 1990S, He also mentioned even if Apple does not get completely marginalized, this strategy will likely hurt the company and its shareholders and customers over the long haul....   [tags: Samsung, Apple]

Term Papers
1497 words (4.3 pages)

Preparation For Propulsion Of Market Cycle And Trading Exchange Essay

- INTRODUCTION We could say that planning is one of the most important preparations for propulsion of market cycle and trading exchange. To be able to make a successful marketing activities, every business should plan ahead all their future steps-location, partners, customer’s segmentation. Marketing research, sales planning and also following promotional activities are playing the major role in increasing companies` selling production, services and respectively higher revenues. If heads of the companies want to overcome the difficulties and challenges encountered normally in the presentation of each new product or service, they should research very thoroughly and carefully that industry and p...   [tags: Marketing, Sales, Sales promotion]

Term Papers
1596 words (4.6 pages)

Food and Beverage Industry: The Case of Coca Cola Essay

- ... (Marketing, investigate, maintain relations, negotiating with supplier).  Bottlers: Buy the syrup, include carbonated water, then drinks get filled into bottles. (Specialized production line, have right to function in exclusive province)  Retailers: cafeterias, supermarket, restaurants and convenience stores (fountain or else vending).  Suppliers: Key suppliers-caramel colouring, citric acid, and caffeine.  Financial capital for executing the vast network of bottlers. 5) Rough growth rate and profitability of the firm (scale in millions) Net income Total revenue Net Profit margin(%) ROE (%) ROA (%) 2007 $5,980 $28,90 0 20.69% 25.88 9.53 2008 $5,810 $31,940 18.19% 27.51 10.47 2009...   [tags: marketing, multinational company]

Term Papers
2923 words (8.4 pages)

Essay on Significance of the Dog in To Build a Fire

- Significance of the Dog in To Build a Fire With regard to Jack London's, "To Build a Fire", I will attempt to analyze the significance of the dog, however in doing so I will need to discuss not only the dog, but the man and nature as well, because they all impact one another with equal significance. It is my opinion that throughout most of the story the dog is to represent a living creatures innate instincts (although I was lead to question this at the end), the man represents desire and sheer will (although he also shows many signs of repressed instinct), and nature represents the force which triggers instinctual behavior (perhaps a temporary barrier if obeyed...   [tags: Build]

Term Papers
1513 words (4.3 pages)

Importance Of Branding, And Brand Loyalty, To Successful Marketing Essay

- Marketing and branding, two of the most common used words in the contemporary world, is closely linked to each other without doubts, but the importance of branding to successful marketing is enquired to measure in term of the question. In fact, various people have different ideas on marketing and branding. For most of people, or customers, the two are normally combined in their minds or even equal to each other. For example, people could raise Apple as the answer for both questions of "what is good branding" and "what is successful marketing"....   [tags: Business Marketing]

Free Essays
1693 words (4.8 pages)

Marketing: Product Loyalty Essay

- Marketing: Product Loyalty The American Heritage Dictionary states the definition of loyalty is, "A feeling or attitude of devoted attachment and affection." (American Heritage Dictionary, 2006). People are loyal to their jobs, their friends, a football team, or even their hair stylist. Some people have particular brands that they purchase from and will not stray to try other brands. This is considered consumer loyalty. For the reasons of affordability, great quality, diverse products and an excessive user of the products, I find my consumer loyalty to be with Kodak....   [tags: Kodak Marketing Market]

Free Essays
1712 words (4.9 pages)

Raise the Red Lantern Essay

- Raise the Red Lantern “All the world’s a stage; all of us are taking the elements of plot, character, and costume and turning into performances of possibilities”(Ward1999: 5) Raise the Red Lantern tells a compelling and sorrowful story of a young woman whose life is destined to be ruined in a male-dominated society. This can be an awakening of some sort to any woman. As Ward states in her text, women learn the rules of our half of the world as well as those of the other half, since we regularly move in and out of the male world....   [tags: Women Raise Red Lantern Essays]

Term Papers
1968 words (5.6 pages)

Essay on Markering

- Markering Introduction Steve Case founded America Online (AOL) in pre-Internet days when the networking of various computer systems was rather informal and difficult for all but the highly computer-literate to accomplish. His goal was to make accessing these networks easy enough for anyone to manage. Though AOL has changed dramatically since those days, ease of use has remained a primary consideration in all changes visible to the user. Much maligned by the more "serious" services (and their subscribers) in the past, AOL has risen to be the industry leader despite challenges and the image of being the J.R....   [tags: GCSE Business Marketing BTEC Coursework]

Free Essays
576 words (1.6 pages)