Essay about E Commerce And The World Wide Web

Essay about E Commerce And The World Wide Web

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Electronic commerce, most commonly referred to as e-commerce, is a term used to describe business transactions which involve the transfer of information and goods using the power of the computer networks such as the internet and the World Wide Web. E-commerce is classified into five different categories depending on the relationship among the participants; the most common examples are business-to-business (B2B), business-to-consumer (B2C), or business-to-government (B2G). (Schneider, 2015) E-commerce has evolved drastically over the past years and this has dramatically changed the way businesses are run today. While there have been constraints and barriers which companies such as Amazon have had to be overcome, currently e-commerce is a key component in developing a business strategy for today’s businesses.
Global Access
Evolution of technology is providing consumers access to products that once were unavailable. With the power of the internet, consumers are no longer are limited to shopping locally and with the introduction of mobile devices, consumers now have the world in the palms of their hands. According to Nielsen’s Global Connected Commerce Survey Report, online sales are set to “double between 2015 and 2019 and account for more than 12% of global sales by 2019”. Domestic shopping still holds a large portion of B2C commerce the landscape is shifting and international e-commerce is a growing at increasingly rapid rates. This provides retailers with both great opportunity and great challenges. Retailers now have access to consumers they never had to before and must now learn to adapt their marketing, logistics, technology in order to meet new customer cultural and local needs as well as country’s regulatory requirements. Th...

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... benefits to businesses when it comes to connecting with its customers. The power of the Internet has enabled business to reach consumers more efficiently and effectively than ever before. One company, Moxie Software, has created a solution, which improves customer experience, engagement and purchasing power for consumers. This new technology enables businesses to improve their customer relationships and engage with their customers with contextual and relevant information and assistance in their decision-making process. According to the President and CEO of Moxie, Rebecca Ward, Moxie software allows businesses to “anticipate what their customers want, connecting and engaging with them through the entire digital process, across devices”. ( Corry, 2016) Moxie’s solutions allow companies to deliver the correct information, via the correct channels, at the correct time.

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