Dusit Thani Group
Explain why this company is of interest to you
The reason that I think Dusit Thani Group is interesting to me is because one of the Thai chain hotel that successful in Thailand and aboard. My family also working in hotel industry, we have one small hotel in Phuket. From the point that Dusit Thani Group is Thai brand and start from the small business too. I am interesting that I might study about Dusit Thani Group, and can adapt with my family business.
General BG and history
Dusit Thani Group was ranked at the third place among upper hotels in Thailand and at the 15th place in Asia. Dusit Thani Group has more than 60 years of experience in the hotel industry and also very first five-star hotels (Dusit Thani Bangkok, 2010). Thanpuying Chanut Piyaoui established Dusit Thani Group in 1949 in Bangkok. Firstly, she opened the first hotel call Princess (Dusit Thani Bangkok, 2010). After that in 1970, she invested property called Dusit Thani, means ‘Town in Heaven’. Moreover, in 1987 Dusit Thani Group renovated the first resort in Pattaya and followed by beach resort in Laguna Phuket. In 1989, Dusit Resort and Polo Club opened HuaHin, which change the name to Dusit Thani HuaHin later. In 1995, acquired Hotel Nikko Manila, Philippine Hoteliers Inc. (PHI), Japan Airlines Development Company Limited and JAL Trading Inc. In 2001, Dusit Thani Group opened another branch in Dubai (Dusit International ,n.d.). In 2005, Regional Office of Dusit Thani Group was set up in Middle East. In 2006, Dusit Thani Group expanded the brand by creating the new generation of the brand called DusitD2. This brand represents the concept of balance between tradition and trend. In 2007, Dusit Thani Group joined with Brid Hospitality service to...
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Dusit Thani Inc. (2011). Annual Report. Retrieved from http://dtc.listedcompany.com/misc/FORM561/DTC-Form561-2011-TH.pdf
Eberle, D. (n.d.). An International Marketing Strategy Analysis.Retrieved from www.davideberle.com/.../MarketingStrategyPolicy%20Dusit%20Papers
Education (n.d.). Dusit Thani International. Retrieved from http://www.dusit.com/en/about-us/education.html
Five Star Alliance (2013). The Best Luxury Hotel in Thailand. Retrieved from http://www.fivestaralliance.com/luxury-hotels/127/asia/thailand
Four Seasons Thailand.(n.d.). Retrieved from http://www.fourseasons.com/Thailand/
Human Resources (n.d.). Human Resources and Employment Opportunities. Retrieved from http://www.unitar.org/job
Our corporate social responsibility (n.d.). Dusit Thaini International. Retrieved from http://www.dusit.com/en/about-us/our-corporate-social-responsibility-csr.html
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