Episode 3 of Season 3 titled, “Shot Thru The Heart” is an example of Willie’s role in his family. As the successful CEO of Duck Commander, a company that manufactures duck calls and hunting equipment, Willie acts as the professional leader throughout the show. His company remains a family business, and his brothers and relatives never cease to complain of his dwindling “redneck lifestyle.” Willie’s family provides humor through their outlandish showcase of the rural Southern lifestyle. The long beards and camouflage contribute to the characters’ rural appearance, but their eccentric personalities continue to draw viewers. “Shot Thru The Heart” begins with Willie’s gift to his parents, Phil and Ms. Kay. For their anniversary, Willie buys them a photography session with their dogs, which Phil quickly decides is “stupid.” The episode presents a dichotomy between the city-dwel...
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...ses each episode as support for the overall goal of accepting the outliers in society, and while leading by example, the Robertson family exhibits the outlandishness of various lifestyles through an outside lens. The show appears to fit a small niche in society, as the viewers may not relate to the lifestyles of Willie and his family. However, the audience continues to enjoy Duck Dynasty for its portrayal of new cultures and life-lessons. The divergence between Duck Dynasty and most media essentially allows the show to fill a void that previously did not discuss the cultural differences amongst regions across the nation. While existing as a show about Southern outdoorsmen in its simplest form, Duck Dynasty reaches a level of complexity that allows the viewers to learn about accepting alternative lifestyles in the midst of drawing connections to their personal lives.
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