Just do a little introspection in your mind, and try to answer what is one of the problems that the humanity is struggling to deal with right now? Surely, ones may come up with the drug’s addiction. In fact, throughout the years, the society has been seeing several drugs thriving, and year after year new types of drugs have been acquiring their place in the spotlight. Even though the society seems to be aware of the astonishing increasing of the drug addicts, its measure to stop it have been shown not so effective as it was supposed. Now, with the emergence of the internet and other media of communications, the society is redirecting its efforts and investing in online advertisements, as a way to deal with this problem. However, not all of them are clear and most of the times the audience can misunderstand the implied message behind an image, text, video or any other form that the advertisement might appear. Such problem can be defined as a problem of communication. With this in mind and for the purpose of this paper, an image that addresses the drug problem and its consequences was chosen; and as any image, there are some assumptions that needed to be addressed as well as the stakes existent on this image.
Before going deeper into the topic of this paper some keywords must be introduced to help the audience keep on track throughout the paper; such words are: assumptions and stakes. First, we must comprehend that these ads are created by different people, raised in different environments, so each one of them carry with them some biases and beliefs. So, while designing an ad sometimes, the designer makes erroneous assumptions toward its audience, leading to a misinterpretation of the message. With this in mind, ass...
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...mitted disease (STD). This is the stage 3. Finally, with the deterioration of his body due to the sickness and the drugs, all that is left to him is the death, and it is the last stage.
In conclusion, the drug problem is a major concern of most of the countries around the world, so they are investing in measures to counteract this situation. Regarding the text, for the majority it can be considered as effective, but for those with critical eyes the text has some assumptions that can lead to a misunderstanding of the implied message. The stakes of this problem can be summarized in the increase of the criminality, unemployment, STDs, and death. As a last thought, the designers of any kind of advertisement, no matter the problem that they are trying to solve, must be careful with the assumptions that they made about their audience in order to avoid misunderstandings.
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