Dove soap is much more then a simple bar of soap. Dove’s products are made to help individuals find their internal beauty, something that soap can’t wash away. Leading a happy healthy life depends on one’s happiness and self-confidence. With more then “80% of the world unhappy with their appearance”(Ross), this topic is a hard one to tackle. This Dove commercial shows that self- confidence and finding one’s inner beauty leads to a happier life filled with love and bliss.
Dove is a soap company that has made a wide variety of different products such as hair care, body wash, and deodorant. According to their website, Dove’s goal is “[to build] positive self-esteem and [to inspire] all women and girls to reach their full potential.
[Making sure to build] a movement in which women everywhere have the tools to take action and [to] inspire
each other and the girls in their lives” (Dove). The symbol for dove is a dove bird. This bird is a symbol for serenity and beauty and well as elegance and grace.
In the commercial men and women, old and young are brought into a large room. The room is divided into two sections. From the camera’s position, ordinary people sit to the right of the curtain and a FBI sketch artist sits to the left. The sketch artist, named Gil Zamora, was trained at the FBI academy in 1993. He worked as a police artist from 1995 to 2011.
As the commercial begins, a woman with long blonde hair, named Florence, begins to speak to the camera. She tells us what the group was told to do prior to the interview. She says, “ I showed up to a place I had never been and there was a guy with a drafting board. I didn’t know what he was doing but then I could tell after several questions he was drawing me.” The artist doesn’t s...
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... than you say?” This is the final question posed to the audience. Throughout the ad, Dove portrays the idea of being happy with your beauty. We see that soap can’t wash away what we are given but it can help you find your true beauty. We are reminded that we are our harshest critics and that this self-criticism can unfairly impact the choices we make. Finally, we are challenged by this realization to look at our “weaknesses” as strengths and to live the happiest and most free life that is possible.
Works Cited
"Dove." ® Skin Care, Hair Care, Body Cleansers, Lotions & Beauty Tips. Dove, n.d. Web. 05 Dec. 2013.
DoveUnitesStates (Poster). “Dove Beauty Sketches”. Youtube. Youtube. Nd. Web. 8 December 2013. http://www.youtube.com/watch?v=XpaOjMXyJGk
Ross, Carolyn C., MD. "Why Do Women Hate Their Bodies?" Psych Central.com. Psych Central, n.d. Web. 09 Dec. 2013.
Unfortunately, a lot of females fall into those traps and do not consider themselves beautiful unless they’re a certain weight or have their skin a certain way. Nobody embraces their bodies and their looks besides those that society gives you a perception of something that doesn’t exist to be “perfection”. And in the Dove commercial which I used in my presentation to state the image society has given women shows the wonder of photoshop. It showed how an average woman was changed into someone with a skinnier neck, perfect hair, and flawless skin all with the magic of technology. And by using real life human models it given women the perception that if they look like that then I can
A certain value is put on commodities and services that in turn promote “consumption of products that encourages conformity to feminine beauty ideology”. (Johnston & Taylor, 2008) Media and advertising also immensely influences the way one looks at themselves and how much they compare their own beauty to the models on TV screens and in magazines. Through advertising, Dove promotes a movement to minimize institutionalized and structural gender inequality, and encourages the practise of self-care. Although its is makes great business sense, it is clear that their is a prioritization of commodity purchases above the overall message which creates brand loyalty. Dove shows mixed messages early on in their campaign as they are “telling women to buy creams, "slim" down, put on a bra and generally engage in… the "body project" (Essig, April 22, 2013) and “young girls started to worry far more about cellulite on their thighs than goodness in their hearts”.
After watching the movie, Miss Representation, I have decided to use Dove’s new Real Beauty Campaign. I believe this company accurately counteracts the emotions and anxieties facing our female population in this generation by confronting them. I believe they antagonize what every other company chooses to exploit in order for their consumers to buy their products. Using the vocabulary provided in our textbook, I will define pathos and ethos along with their sub terms to analyze the advertisement. With so many advertisements and companies influencing women of our society to conform to a mold, Dove is sending a different message. After describing the ad, I will then use the rhetorical tools I have chosen to analyze and explain them.
Dove addressed a prominent issue in young girls’ lives today by their use of kairos. Through ethos, Dove develops a strong ethical appeal to their audience. The commercial would not be impactful without the use of pathos to appeal to the audience's emotion. The use of logos gives an argument and a solution to the self-esteem issue. Although the Dove Self-Esteem Project commercial does have native advertising that sells their product indirectly and commits many fallacies, the ethical and emotional appeal in the commercial makes the project not only relatable, but
This campaign was hold in September 2006. It aims to change the teenage girl’s and women’s definition of beauty. This campaign for real beauty use social learning theory to teach the females to have self-esteem and more confidence so that can lead to a healthy lifestyle. Dove has taken many steps to achieve their mission in changing the definition of beauty. Dove helps girls to learn more and more positive behavior through this campaign. For example, a girl who studied in primary school has curly hair. But all of her classmates laugh at her because of her hair as it is not same as others’ hair. Her classmates labeled her as
3) Know your demographic: that is play to your gathering of people; gen X-ers were on top of the brains of the individuals who made the Dove ads; they planned to show off the more advanced in years ladies' figures to help Boomers feel less imperceptible in the media and prouder of their development (this is a great illustration).
From this point forward, Bass began to step up the sophistication of the movie poster through his distinctive minimal style. His bold, confident lines and simple images recall the commercial
The Dove® Campaign for Real Beauty. (n.d.). The Dove® Campaign for Real Beauty. Retrieved April 25, 2014, from http://www.dove.us/Social-Mission/campaign-for-real-beauty.aspx
...s may make the person appear more desirable but it does not change what type of a person they are. The real beauty of a person is their natural feelings, looks, and attitude nothing can ever distort or even change how a person acts towards others. Dove has really found out what real beauty is and what people think real beauty is. Today they can change one school’s mind about beauty tomorrow they could change the world.
Behind the Hype: Dove’s Real Beauty Campaign”. Street Cents: Episode 2(2005).http://www.cbc.ca/streetcents/guide/2005/02/s07_01.html 8. http://www.ogilvy.co.uk/ogilvy-advertising/index.php/2008/11/05/dpve-campaign-for-real-beauty-takes-silver-prize-at-the-ipa-2008-effectiveness-awards/ 9. Image Courtesy : Google Images.
There are several aspects to the layout of this advertisement. Women, regardless of age, tend to be drawn to the use of beautiful, younger women in an arrangement, which makes this design effective. Firstly, Taylor Swift (the young woman in the picture) has been properly dressed so that the lip-gloss she is using matc...
Because the concept of real women was implemented, women were able to relate their own self-identity, flaws and overall body image to the women on the advertisements. The use of “real people” in Dove’s campaign helps people realize that average citizens can still be as beautiful as the people that are consistently portrayed in the usual advertisements. These real people offer a connection to an individual’s everyday body issue struggles and allows Dove’s audience to recognize the fact that beauty should not be limited to western societies view. Ultimately, this section of the campaign allows viewers to make personal connections to the models in the advertisements, which furthers Dove’s intentions for the Real Beauty campaign.
The makers of this commercial intended the audience to be teenagers and young adults. The values used were sex appeal (of one of the...
The main issue with Unilever owning both these brands is whether or not Dove’s self esteem campaign was created in order to just sell their products or to genuinely gain support for the cause due to how Axe portrays women in their advertisements (Said et al.). These two major brands being from the same company and having opposite marketing tactics bring to question how honest the brands are. Even though Dove seems to want to generate a revolution with young girls and women around the world dealing with confidence and self esteem issues, they still have the end goal of making a profit from selling products. Knowing that Dove and Axe do come from the same company makes it seem as if the real beauty and self esteem campaign from Dove are all part of a marketing tactic to gain popularity for the brand with their positive message (Said et al.). A few do disagree with how Axe shows women in their advertisements which goes against what Dove’s campaign is trying to promote. The controversy came up when it was pointed out that Unilever owns both of these brands and support both messages being stated. It would be a different situation if Dove and Axe were not supported by the same company considering it does bring up the question of if Dove’s message they are trying to promote is genuine or just a hoax to sell increased amount of products (Said et al.). Dove has an over all message to assist girls and women believe they are beautiful and have confidence along with not letting the media and advertisements having an impact on them; however, Axe produces these type of advertisements that show women as objects to sell sex and their product. Axe’s commercials can be blamed for possibly creating self esteem issues for women, which conflicts with Dove promoting self esteem and can seem as if a marketing strategy to
The media has increasingly portrayed unrealistic views of women in the media. Whether it be on billboards or in commercials, it is almost always the same image; a beautiful woman with an amazing body and no visible flaws. In 2004, Dove challenged those advertisements and came up with the Dove Campaign for Real Beauty. It is a world-wide marketing campaign with the goal of banishing the conventional standard of beauty, and defining what ‘real beauty’ is. Despite having good intentions, I believe Dove’s real purpose is to simply broaden the definition of real beauty while making a profit.