Donna Dubinsky and Apple Computers

1326 Words3 Pages
bulb-icon

Recommended: organizational chart analysis

Donna Dubinsky was an impressive woman. She received an undergraduate degree from Yale and a masters from Harvard. Although she had a background in Commerical banking she set her sights and future aspirations on working for Apple in the early 1980’s. She pushed her way into the company and started in 1981 as a customer support liaison. Due to her hard work and success she quickly moved up the ladder receiving numberous promotions. In December of 1984 she became the Director of Distribution and Sales. However, Donna hit a road block that could impact her future at Apple when Steve Jobs, co-founder, chairman, vice president and manager wanted to redesign the entire distribution process.

Apple was foundered in 1976 and was one of the leaders in design of the personal home computer. It easy-to-use Apple II was one of the leaders of educational computers. In addition, Apple’s developed and introduced the macintosh computer in 1984. However, the company had a high turn over rate of employees and had grown quickly. The leadership of the company suffered, and organizational charts were not formed thus as the company grew each division created its own mini company concept within Apple. Due to the disjointed structure, Steve Jobs hired John Scully in 1983 to reorganize the company. Mr. Scully flatten the hierarchy and combined sales and marketing. However, issues developed in 1984 with the high overhead of distribution centers and the decline in sales of Apple and Macintosh products. Also, an internal power struggle between Scully and Jobs created disharmony within the corporation.

During the annual presentation of the distrubition center’s plans for 1985, by Donna and her boss, Roy Weaver, they were ill prepared for the at...

... middle of paper ...

...vercome this issue and find a compromise with senior management or not. Donna has not demonstrated good leadership and cannot see the forest from the trees.

Works Cited

Buchanan, D.A. (2008). You Stab My Back, I’ll Stab Yours: Management Experience and Perceptions of Organization Political Behavior. British Journal of Management, 19(1), 79-64. doi:10.1111/j.1467-8551.2007.00533.x

Dijkstra, M.M., Beersman, B., & Evers, A. (2011). Reducing conflict-related employee strain: The benefits of an internal locus of control and a problem-solving conflict management strategy. Work & Stress, 25(2), 167-184.doi:10.1080/02678373.2011.593344

Gentile, M. (1995). Donna Dubinsky and Apple Computer, Inc (A). Harvard Business School 390-401.

Lang, M. (2009). Conflict Management: A Gap in Business Education Curricula. Journal Of Education For Business, 84(4), 240-245.

Show More
Related

  • Apple, Inc.: The History Of Apple Vs. Samsung

    1111 Words  | 3 Pages

    ...12 years at IBM’s as the director of North American Fulfillment. The current Senior Vice President and Chief Financial Officer is Peter Oppenheimer. He oversees the controller, treasury, investor relations, tax, information systems, internal audit and facilities functions. Oppenheimer has been with the company for 16 years and since then he has been promoted four times. Other Senior Vice Presidents of Apple are: Eddy Cue who is in charge of Internet Software and Services, Craig Federighi Software Engineering, Jonathan Ive Industrial Design, Bob Mansfield Technologies, Dan Riccio Hardware Engineering, Philip Schiller Worldwide Marketing and Jeff Williams Operations (Apple Inc.)

    Read More

  • How Steve Jobs and Steve Wozniak Chnaged the World

    977 Words  | 2 Pages

    In 1976 the Apple Computer came to be a company. Steve Jobs and Steve Wozniak worked exceedingly hard on their new ideas to become reality. These two intellectual men dropped out of college, and were often judged for doing so. What a big risk they took to leave their education in hopes of an idea which may or may not be a big hit. Apple officially started in their basement, rather than at a professional business store. When these tw...

    Read More

  • Conflict Resolution In The Workplace

    2489 Words  | 5 Pages

    Look up the word conflict in the dictionary and you will see several negative responses. Descriptions such as: to come into collision or disagreement; be at variance or in opposition; clash; to contend; do battle; controversy; quarrel; antagonism or opposition between interests or principles Random House (1975). With the negative reputation associated with this word, no wonder people tend to shy away when they start to enter into the area of conflict. D. Jordan (1996) suggests that there are two types of conflict: good, which is defined as cognitive conflict (C-type conflict) and, detrimental, defined as affective conflict (A-type conflict). The C-type conflict allows for creativity, to pull together a group of people with different opinions or ideas, to combine and brain storm all thoughts to develop the best solution for the problem. The A-type conflict is the negative form when you have animosity, hostility, un-resolveable differences, and egos to deal with. The list citing negative conflicts could go on forever. We will be investigating these types of conflicts, what managers can do to recognize conflict early, and what strategies they can use to resolve conflicts once they have advanced.

    Read More

  • Apple Case Study

    1230 Words  | 3 Pages

    Apple was introduced by Steve Jobs, entrepreneur, marketer, inventor, and technological guru, whom in the early 80’s, sold his van to help invest in his company that started in his garage. Steve built his first computer to distribute to the masses in 1984 called the classic 1984, which seems quite laughable today because of technological advancements that have occurred since then. Steve’s philosophy was to build computers so that consumers could easily navigate around using the easiest computer to use and maintain. Since the 80’s Steve has built tough, high-tech versions of many different kinds of computers advancing with technology throughout the years. Steve also incorporated many new gadgets alongside the Macintosh computer such as the iPad, iPhone, iPod, and a music website called iTunes. Today there are more than 326 stores open to the public around the world.

    Read More

  • Apple Inc.

    1660 Words  | 4 Pages

    The development of Apple Inc. came during the unstable economic times of the 1970’s. Best friends and college dropouts, Steve Jobs and Stephen Wozniak pooled their electronic and business skills to market what was to become the first personal computer. Stephen Wozniak had designed a small computer, the Apple 1, for the enjoyment of some friends at a Homebrew Computer Club meeting. The Apple 1 developed in Steve Jobs’ bedroom and garage, while he envisioned the commercial potential of a personal computer that could help families with personal finances and small businesses with day to day tasks. Vision, drive and creativity allowed this entrepreneur to take the risk to create a business. The challenge of building that business and the desire to control his destiny required passion and perseverance along with innovation.

    Read More

  • An Essay On The History Of Apple

    551 Words  | 2 Pages

    Apple one of the best company in today century. Apple was started in 1976 by two handsome guys, Steve Job and Steve Wozniak. Job and Wozniak meet each other through a mutual friend they both knew. They had some much in common and one of those was the love for electronic. Wozniak use too designs computers before he meets jobs, so he was very advance when it comes to electronics and designing computer, it was Jobs intelligent and creative thinking made these two a perfect match. Job and Wozniak were both 21 of age when they started Apple computer. They started this little business in Jobs family garage. In order to make money to buy equipment Jobs and Wozniak had to both sacrifice something valuable so they can raise money. Job sold his Volkswagen bus. Wozniak sold his precious scientific calculator. Jobs and Wozniak made a big impact in the computer industry by adjusting the technology and making the machines a lot smaller, cheaper and usable to everyday consumers. Wozniak establishes a list of user friendly, personal computers, while Jobs was in charge of marketing, ...

    Read More

  • Steve Jobs: Most Unimaginable Success

    819 Words  | 2 Pages

    In the long run Jobs reclaimed control of Apple, however his disappointment of getting kicked out of his own organization pushed him to acquire involvement with different organizations, and make Apple an even awesome

    Read More

  • The History Of Apple

    845 Words  | 2 Pages

    A year after being founded, Apple became incorporated in 1977 with Roland Wayne out of the picture. That very same year Apple showed their first prototype computer, the Apple II. The Apple II was an instant hit due to how different it was from almost anything else on the market, with new features such as color graphics. The success continued throughout the 70’s and all throughout the 80’s with the Macintosh computer selling quickly. Apple also offered one of the first ever laptop computers for sale in 1989, the Macintosh Portable. This laptop set the standard for the basic design principals of laptops we use today. After years of success and growing a customer base, Apple offered its IPO at twenty-two dollars per share, it is currently worth $561 at the time of writing. The 80’s was also a time for one of the most controversial events to ever occur at Apple, the firing of Steve Jobs. In 1985 the CEO of Apple, John Scully and Steve Jobs, the founder, found themselves in disagreement on many different things, mainly Steve’s tendencies to spend a lot of money on untested products. After a board of directors meeting, it was decided that Steve Jobs position was to be terminated, and Scully would remain...

    Read More

  • The History of Apple Computers

    1311 Words  | 3 Pages

    Apple began on April 1 , 1976 and it was incorporated in 1977. The first apple computer which was called Apple I was invented by Steven Wozniak. In 1984 Apple next launched the Macintosh. Then a few months after they launched the Macintosh was launched they introduced the LaserWriter it was the first post script laser printer that was sold at a price that was affordable. In the 1990’s Apple decided to get together with IBM and Motorola. Their goal was to create a new computing platform for their company .

    Read More

  • Leadership Style Of Steve Jobs

    1135 Words  | 3 Pages

    The introduction of Apple’s Macintosh in 1984 revolutionized the personal computer industry (North, 2011). Although Jobs did not invent the

    Read More

  • Performance Self Evaluation

    1757 Words  | 4 Pages

    Thomas, K. W. (1992). Conflict and conflict management: Reflections and update. . Journal Of Organizational Behavior, 13(3), 265-274.

    Read More

  • Overview of the Management of Workplace Conflict

    3079 Words  | 7 Pages

    O’Rourke, J. & Collins, S. (2008). Managing Conflict and Workplace Relationships. New York: Cengage Learning.

    Read More

  • Impact of Power Imbalance in Conflicts

    1126 Words  | 3 Pages

    Tost, L., Gino, F., & Larrick, R. P. (2013). When power makes others speechless: the negative impact of leader power on team performance. Academy Of Management Journal, 56(5), 1465-1486. doi:10.5465/amj.2011.0180

    Read More

  • Top Competitors in The Personal Computer Industry

    1477 Words  | 3 Pages

    From 1980 to 1996, Apple’s competitive range in the PC industry was rocky. Although Apples products were unique and well built, they were overpriced compared to competing products from IBM and others. As competitor prices dropped, Apple prices stayed the same and the company saw a decline in sales as customers opted to purchase from its competitors. John Sculley, former CEO of Apple, took many steps to improve the company’s competitive advantage. One of those steps was to compete with price by producing a low-cost computers that appealed to a mass-market. The second step was to form an alliance with rivals IBM and Novel in order to create new operating systems and applications...

    Read More

  • Managing Organizational Structure at Apple Inc

    1512 Words  | 4 Pages

    Apple Inc is functional departmentalisation. There are 15 departments responsible for specific tasks. These departments are finance, legal, software engineering, marketing, retail and online stores, hardware engineering, industrial design and human interface, internet so...

    Read More

More about Donna Dubinsky and Apple Computers

Open Document