In Gladwell’s “Big and Bad” article, he discusses company and media influences on consumers’ choices of safe cars (Gladwell 440). Gladwell depicts the two key organizations as being dishonest in their unfair influences on consumers’ choice to buying big cars; however, this turns out to be passively safe as opposed to being actively safe. The author provides facts about the 33 brands of Sports Utility Vehicles (SUVs) and minivans, with the less preferred, midsize cars such as the Toyota Camry, Honda Accord and Volkswagen Jetta taking the lead on safety. Gladwell argues company information and media influences have turned very safe cars into unsafe ones because drivers tend to be passive rather than active when driving (Gladwell 440). The story closely resembles White Noise in the sense that in both cases, the consumerism culture subject to media and company influences, rather than the objectivity of the customers.
Jack’s life re...
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...y the media.
Generally, DeLillo creates uncertainty in the life events surrounding various characters in the White Noise. The author has dedicated the novel’s plotline to important events, random conversations, and bits of sounds of machines and the media to create a sense of a new life and era. Throughout White Noise and “Big and Bad,” readers are shown the massive role of the media and companies in influencing consumerism cultural influences. Media and companies are depicted as blocking consumer objectivity in life and with the massive risks upon the end-users; honesty is the best policy that would guarantee consumers consistency and safety.
DeLillo, Don. White Noise. New York: Viking, 1985.
Malcolm Gladwell. "Big and Bad." Open Questions. Eds. Chris Anderson and Lex
Runciman. New York: Bedford, 2005. 36-41. Print. Web. 11 May 2014.
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