Domino's Pizza Essay example

Domino's Pizza Essay example

Length: 1175 words (3.4 double-spaced pages)

Rating: Strong Essays

Open Document

Essay Preview

S – Even after 54 years Domino’s greatest strength has been sticking to its original values, the very ones that have made it a top company since its founding: delivery speed, operational transparency, and responsiveness to customer wants and concerns. Since the beginning Domino’s top focus has been on the customer and his or her experience. By providing a simple, inexpensive, and convenient pizza option, Domino’s has been able to remain a top competitor in its industry. Over the years they have expanded their menu, going beyond the pizza box, to answer desires for additional food options such as pasta, subs, and chicken wings, as well as dessert options. This way they not only attract your everyday pizza eaters, but also can appeal to the lunch crowd as well as families looking to have a full meal equipped with appetizers, a main course, and dessert all for a low-price. Domino’s is able to remain on top due to their heavy presence in the United States as well as internationally. Domino’s also posses the ability to quickly adapt to the changing trends. With the world becoming more and more technology driven, services such as the on-line ordering website, iPhone-app, and pizza tracker, Domino’s has been able to hold its own in the ever changing world, constantly delivering a quality product at top speed.
W- Domino’s will begin to see challenges if they continue to expand their menu. Due to their assembly line layout, food preparation is quick and simple and out the door, Domino’s doesn’t have many options that can be successfully added and executed. If the desire for additional dessert options or appetizers increases, Domino’s may not be able to meet the demand.
O – Generally, Domino’s has done well with noticing where their oppor...


... middle of paper ...


...omer complaints with store employees. Customers would receive phone calls directly from their local store. This social technique improved customer satisfaction as well as bridged the gap between customer and employee. Finally, Domino’s wanted to personalize the customer experience. One way it achieved this, aside from the aforementioned, was by providing the name of the employee making the pizza as well as the driver. Though the company dealt with opposition from employees who did not want their names attached, eventually, employees began to see the benefits of the change. This new social architecture improved employee morale as well as established a more comforting environment for customers.



Works Cited

Clifford, S. (2009). Video prank at Domino’s taints brand. Retrieved January 25, 2010, from http://www.nytimes.com/2009/04/16/business/media/16dominos.html


Need Writing Help?

Get feedback on grammar, clarity, concision and logic instantly.

Check your paper »

Domino's Pizza Enterprises Essay

- Domino’s Pizza Enterprises 1 EXECUTIVE SUMMARY: The main objective of this report is to provide a SWOT analysis of the Domino’s Pizza Enterprise. the information presented in the SWOT analysis which is compiled with information ranging from various types of data sources, such as newspapers, magazines, company reports, books and journals. 1960 and onwards, Domino’s has proven to be quite successful. Even with the decline in the economy which did in fact pose as a significant threat to the company, Domino has still proven to all why it is so highly ranked in the pizza industry....   [tags: Pizza Industry, Fast Food Industry]

Strong Essays
1543 words (4.4 pages)

Analysis : ' Domino ' Pizza ' Essay

- 2.Finding of Semiotic analysis 2.1 Domino’s Pizza On 24th April 2009, Domino’s post the pictures of the company’s party at the headquarter at the Facebook page. The employees of Domino’s were enjoying the new pasta happily together (Facebook, 2009). Domino’s can show its food is safe and delicious because their own staffs still like the food during the crisis. In addition, in the video of turnaround campaign, the company show its clean kitchen, show the process of making pizza and ask the professional food critics to comment on its food, which can show the safe and good quality of their food and regain the customer’s confidence (Turnaround, 2009)....   [tags: Twitter, Social network service, Facebook]

Strong Essays
726 words (2.1 pages)

Domino's Pizza and Tom Monaghan Essay

- Introduction Domino’s pizza was started with the idea of creating a fast, reliable delivery system in 1960 by Tom Monaghan. It was never intended to just be ‘fast food’ or a restaurant but a place for people to pick up their food and be able to take time to themselves and get back to their lives without having to worry about if what they were getting was a good quality. While there are owners and managers that remember this, communities no longer really see us as so. In a normal over-all evaluation report (or OER) we are graded on our ‘ultimate question’, “would you refer Domino’s?” The purpose is to not only bring this back but to have the answer always be a resounding ‘yes’....   [tags: stores, fast food, ]

Strong Essays
1083 words (3.1 pages)

Domino 's Pizza Case Study Essay

- Domino’s Pizza Case Study Domino’s Pizza Company was originally owned by Tom Monaghan and his brother James, first purchased as a mom and pop store in 1960 named Domi-Nick’s. Tom traded his car for the other half of the business in 1961, and changed the name of the store to Domino’s in 1965. Domino’s targets its sales toward middle and lower class customers that are looking to stretch their dollar and feed their family affordably. Although Domino’s has many positive aspects, it also has some downfalls....   [tags: Pizza, Pizza Hut, Calzone, Pizza saver]

Strong Essays
1168 words (3.3 pages)

An Environment Analysis of Domino’s Pizza Essay

- One of the following is an environment analysis of “largest Pizza chains” in the US and International. In the following sections, we will assess the environment analysis on “consumer satisfaction” and its re-formulated pizza recipe. Within the re-formulating and the expansion of its menu, we will see how they have been able to recapture some of the market with existing and new customers, with customer satisfaction and excellent delivery. Domino’s Pizza, for example, they have re-formulated their ingredients and added new items to their menu, but like Pizza Hut, Papa John’s, and Little Caesar, we will discuss their strength’s and weakness to be able to survive in the Pizza Industry....   [tags: pizza chains, pizzas, pizza industry]

Strong Essays
1714 words (4.9 pages)

Essay on Domino's Pizza SWOT Analysis

- As a marketing consultant from XYZ Company, I am writing to RR WWW, Chief Marketing Officer, Domino’s, addressing the two key issues Domino’s is currently facing—First, it needs to find more ways to increase its sales/business in its national market (U.S) Second, the global performance also be considered by the management. This reports identifies new marketing strategies to help Domino’s build its business and have a higher global presences. Pizza is one of the most popular foods in U.S, more than 95% of Americans eat pizza regularly and of that nearly 21% of 18-24 year olds order pizza more than three times a month....   [tags: marketing, sales, fast food]

Strong Essays
1569 words (4.5 pages)

Domino's Pizza Essay example

- S – Even after 54 years Domino’s greatest strength has been sticking to its original values, the very ones that have made it a top company since its founding: delivery speed, operational transparency, and responsiveness to customer wants and concerns. Since the beginning Domino’s top focus has been on the customer and his or her experience. By providing a simple, inexpensive, and convenient pizza option, Domino’s has been able to remain a top competitor in its industry. Over the years they have expanded their menu, going beyond the pizza box, to answer desires for additional food options such as pasta, subs, and chicken wings, as well as dessert options....   [tags: simple, inexpensive, and convenient]

Strong Essays
1175 words (3.4 pages)

Essay about Environmental Analysis : Domino 's Pizza

- Introduction From “Get the Door, it’s Dominos” to “Fresh, hot pizza delivered in 30 minutes or less guaranteed,” Domino’s Pizza continues to reinvent their slogans like their business strategy (Domino’s Pizza, 2015). Domino’s Pizza, once synonymous with home delivery, uses strategic management tools to manage resources and processes to continue to thrive in the ever changing world. Most businesses are affected by unexpected and sometimes uncontrollable internal and external factors. Internal factors would include retention rates, policies, and the work culture....   [tags: Strategic management, Management, Environment]

Strong Essays
708 words (2 pages)

Essay about Current Liabilities Of Domino 's Pizza

- Figure 2: Current assets of Domino’s Pizza Liability http://marketrealist.com/2015/03/dominos-pizza-serving-1-5-million-pies-day/ Liability includes two major elements: current liabilities and non-current liabilities. Current liabilities are payments that owns to suppliers. It’s the obligations that the company must pay within a year. Meanwhile, non-current liabilities define what the company owes in a year or longer time, such as debts from bank and bondholder. The figure below shows the liabilities of Domino’s pizza in the past 5 years....   [tags: Cash flow]

Strong Essays
708 words (2 pages)

Essay on Operation Management for Domino´s Pizza

- Introduction Domino’s Pizza is one of the world leaders in pizza delivery. It establishes in 1960 in the United States and operating with company-owned and franchise owned stores in International markets (Dominobiz, 2013). In this essay we will look through the operation management of Domino’s Pizza which in the core operation. Then, I will analyse the 4V model of attribute of demand for the service, the performance objective of the organisation, provide input-transformation-output diagram and supply network of the organisation....   [tags: delivery, franchise, service, performance]

Strong Essays
1389 words (4 pages)