W- Domino’s will begin to see challenges if they continue to expand their menu. Due to their assembly line layout, food preparation is quick and simple and out the door, Domino’s doesn’t have many options that can be successfully added and executed. If the desire for additional dessert options or appetizers increases, Domino’s may not be able to meet the demand.
O – Generally, Domino’s has done well with noticing where their oppor...
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...omer complaints with store employees. Customers would receive phone calls directly from their local store. This social technique improved customer satisfaction as well as bridged the gap between customer and employee. Finally, Domino’s wanted to personalize the customer experience. One way it achieved this, aside from the aforementioned, was by providing the name of the employee making the pizza as well as the driver. Though the company dealt with opposition from employees who did not want their names attached, eventually, employees began to see the benefits of the change. This new social architecture improved employee morale as well as established a more comforting environment for customers.
Clifford, S. (2009). Video prank at Domino’s taints brand. Retrieved January 25, 2010, from http://www.nytimes.com/2009/04/16/business/media/16dominos.html
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