Domestic violence is a delicate issue and is not an issue that is brought up casually; because it can bring an unsettling feeling into any conversation. “THE ROYAL College of Nursing (RCN) says domestic violence is 'the actual or threatened physical, sexual, financial, or emotional abuse of a person by someone with whom they have or have had an intimate, familial or emotional relationship '.” (Allard, "Caring For People Who Experience Domestic Abuse."). Most of the time, domestic violence goes unseen. What happens behind closed doors tends to stay behind the closed doors. Women who are affected by abuse usually tend to try and hide it. They cover their bruises with either heavy makeup concealer or long clothing. It is something that the abused person may feel they cannot bring up or ask for help, because they are scared if they do so no one will help or their abuser will lash out at them for it. “Women in high-ris...
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...biggest generation since the Baby Boomers. They may be perceived as lazy and narcissistic, but they are also perceived as the generation that can change the world and are not afraid to speak up for someone who is in danger or is on need of a voice. (Stein, The New Greatest Generation). Marketers know this, and have to find ways of reaching out to the millennials in order for them to get the generation to do what the ad wants them to do.
In the case of this ad, the makers cleverly grabbed the attention by using something that has reached many millennials, and made the consumer feel as if they need to do something. Using the dress highlights the issue of abuse and human trafficking. Since millennials are supposed be the generation to support positive change, the ad encourages the consumer to donate their money or time to the cause and put an end to domestic violence.
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- NEEDS ASSESSMENT Section I. Approximately 15.5 million children are exposed to domestic violence every year (Journal of Family Psychology, 2006). When children are present in a home where violence is present, children are 300% more likely to experience family violence (New Hanover County Health Department, 2007). Family violence creates a home environment where children live in constant fear. Children who witness family violence are affected in ways similar to children who are physically abused.... [tags: Domestic violence, Child abuse, Abuse, Violence]
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