Sexuality is both an attribute and constitutive (Cenzon, 2008). According to Thomas Hobbes (n.d.), “Man is a collection of base, animal urges. To act on them and experience sinful pleasures would be morally no different from taking a breath.” In a word, since “sexual desire is an instinctive reaction in animals” (Taflinger, 1996) and we are a collection of animal urges. There is something natural and innate, similar to animals, for human beings to have a certain sex appeal for others.
Sex in advertising or “sex sells” are advertisements that show either the female and male body in order to attract buyers. Ever since advertising was established as a moneymaking business, sex has been utilized with it since it was proven that it could improve interests and sales. Sexuality is considered to be one of the most reliable tools of advertising. However, some companies can overuse our natural sexuality. Thus, more and more sexual images are not connected with the object being advertised. Which leaves some humans cheated in a way sinc...
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...ng sexual innuendoes in advertisements help people to remember and buy the product that are being advertised? Does putting too much sexual images change our view towards sex? What are the positive and negative effects it can have to the people looking at it? Should marketers stop putting sexual images on their product and should they change the way in which they sell their products? Do putting innuendoes in advertisements work for both men and women? And is bombarding us with images change societies’ view about human body.
Beach, Tare. “T&A at Trade Shows.” Ebscohost. Wright State university Lib. Wireless Review.
11/01/99, Vol. 16 Issue 21, p84, 1p. 10 May 2010.
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