“Leaders who disillusion their followers live shorter politician lives than who learn to represent situations to their best political advantage”; (Bennett, 2007: p.111) here Bennett is almost suggesting that audience prefer to consume politically incorrectness over the truth, which could be troubling. It is true in terms of politics that politician are not always completely faithful to their promises
Scheufele sited Entman’s definition of framing as ‘a scatter of conceptualization’ (1999), Conceptualization is the process of “inventing or contriving an idea or explanation and formulating it mentally” or “an elaborated concept” “framing is an extension of agenda setting” it set up a specific idea for an audience to believe in, audience is somewhat fooled into accepting one side of the story, and usually, they are unable or find it difficult to accept...
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... Television in British Politics: Media, Money and mediated Democracy. Hampshire: Palgrave Macmillan.
Glasser, T.L. (ed.) The Idea of Public Journalism. Chapter one. New York: Guilford Press.
Luhmann, N. (2000) The Reality of the Mass Media. Cambridge: Polity Press.
Richardson, J.E. (2007) Analysing Newspapers: an Approach from Critical Discourse Analysis. New York: Palgrave Macmillan.
Barnhurst, K.G. and Mutz, D. (1997) ‘American journalism and the decline in event-centred reporting’, Journal of Communication. 47 (4): 27-53
Scheufele, D.A. (1990) ‘Framing as a theory of media effects ’, Journal of communications. 49 (1): 103-122
AlJazeera English (2010) ‘China ban on dog meat draw angry outcry’ February 08 available at http://www.youtube.com/watch?v=LZLLhd_0p_c
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