The Shelter Project’s newest advertisement “Disney Palace Pets” has looked to grab the attention of those in the market to adopt a pet by using everyone’s favorite Disney Princesses. The inviting advertisement also hopes that it will lead people’s attention into making their shelters the first place one would go if they were looking to adopt a cat or dog. The video incorporates Cinderella, Tiana, Belle, and Ariel to display a message that through adoption not only will you find beauty where you never thought you would, but you will also find a pet that will suit your family perfectly. Not only is the use of Disney characters to provoke a reaction of happiness (pathos) and get people to go out and adopt an animal in need commendable (ethos), but it will also be something that hits home to many families with young children looking to adopt. However, being that the ad incorporates the use of Disney Princesses as opposed to other characters, it is illogical (logos) to assume that this advertisement will be able to have the same impact on older generations or even those not with families.
While looking at the advertisement it is important to establish an idea as to what message the organization is trying to convey, and to also gain an understanding of their overall goal. The Shelter Project, an animal adoption agency, is made up of three individual organizations that look to spread awareness about animal rights and adoption. These groups include Maddie’s Fund (an animal rights group), The Humane Society of the United States, and the Ad Council. The group’s latest efforts have come in the form of an advertisement that looks to hit the hearts of many looking to save a sheltered animal. Their...
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...ls and tribulations that its been forced through in the past, not only will you ensure the betterment of its future, but your family’s future as well.
Overall, the Shelter Project 's advertisement incorporating the Disney princesses should have no problem in regards to appealing to a certain demographic. The ad is benefited by having a strong Ethos and Pathos. This is due to the fact that it uses a source friendly to kids and young families alike. With that being said, the ad proves to be one dimensional in the type of people that it will attract. Even though Disney is this entity known throughout the world, it appeals primarily to a younger audience. This ultimately proves to be the ad’s main flaw, a negative logos. Though it will have a strong impact on those in Disney’s demographic, the same cannot be said for the more mature audiences, which the ad neglects.
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