Disney Strategic Initiative

1741 Words4 Pages

Disney Strategic Initiative

Intro

Strategic planning or long range planning determines where Disney is going in the next few years or more and what initiatives they will use to arrive there. Strategic analysis is just one of the three major steps to be performed in achieving a solid plan. As Disney encounters major issues such as the current state of the economy or positive opportunities, the planners must come to careful conclusions. To reach such conclusions we will have to examine a strategic direction; which will include strategic goals the organization should achieve and the overall strategies use to achieve them. The current financial state of the company should be included in the planning process. A few key steps with the financial aspect of strategic planning are developing financial goals, alternative courses of action, evaluating risk, implementing a financial action plan, and reevaluating your plan. At some point in this process senior planners will need to identify or update the strategic philosophy. This is accomplished by simply updating the mission, vision, and values statement to be aligned with the strategic plan. We will begin reviewing Disney’s strategic and financial planning initiatives by first examining the annual report.

Section 2b-1

“Some deft observer of the laws of physics as well as economics once said that the two most powerful forces in the world are gravity and the time value of money, (http://www.finance.cch.com/text/c10s10d020.asp).” Time Value of Money is an initial building block for financial planning, and Disney must have a complete understanding of this concept in order to achieve financial security throughout this strategic initiative. The TMV concept allows Disney to quantify their goals in dollar amounts by using five “variables” that interrelate in any given situation. Present and future value, number of compounding periods, interest rate, and periodic payment amount are the variables that can measure the impact of cost for Disney’s initiative.

By analyzing the basic elements of time value of money Disney can compute the net value of a major project or shift in strategy. To help determine the opportunity cost for such projects or strategies the company can look to measure its future value and adjust for inflation. After reviewing the past 3 year’s statements, operating cost has risen 2% from 2006 to 2007, and risen 6% from 2007 to 2008*, it is important to note that all of the 2008 Q4 data is not complete since the quarter is still ongoing (http://corporate.

Open Document