The Walt Disney Company is a well-known animation company founded by Walt and Roy in 1923. They first start as the Disney Brothers Cartoon Studio. The company is best known from the Walt Disney Studios. Walt Disney create two first animation which his Snow White and the Seven Dwarfs. They later produce Pinocchio, Fantasia, Dumbo, and Bambi. Disney also own 14 theme parks around the world.They also owns and operates the ABC broadcast television network; cable television networks such as Disney Channel, ESPN, A+E Networks, and ABC (Walt Disney: A Short Biography, n.d.).
After Walt Disney death, the studio is struggling but was saving by the arrival of Michael Eisner as a CEO and Jeffrey Katzenberg as chairman of Walt Disney Studios. The studio produced many hits animation like Beauty and the Beast, The Little Mermaid and The Lion King. The Lion kings generated more than $ 1 billion revenue to Disney (ALCACER, COLLIS, & FUREY, 2010).
Walt Disney studio was an open and has a collaborative environment that relied on all employees to generate story ideas. Animators got compensated base on the success of the film which makes it hard for other company to lure Disney animator away. The success of the Lion King seems to be the biggest one as other films produce after it was a flops. The absence of Katzenberg, the Disney studio creative forces, who was not promoted to president by Disney CEO created many negative results to the firms (ALCACER, COLLIS, & FUREY, 2010). Later, Katzenberg, Steven Spielberg and David Geffen started animation studio DreamWorks.
Disney struggle during that time and unable to produce any success films which lead to the alliance with Pixar.
Pixar is not among the animation studio in the industries at ...
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http://pixar.wikia.com/Pixar_Animation_Studios. (n.d.). Retrieved from http://pixar.wikia.com/Pixar_Animation_Studios
Our story. (n.d.). Retrieved from http://www.pixar.com/about/Our-Story
Walt Disney: A Short Biography. (n.d.). Retrieved from http://www.justdisney.com/walt_disney/biography/w_bio_short.html
Seymour, M. (2013, July 25). Pixar’s RenderMan turns 25. Retrieved from http://www.fxguide.com/featured/pixars-renderman-turns-25/
Zito, K., & Evangelista, B. (2004). Disney-Pixar alliance seems to be drawing to a close / Talks falter -- Emeryville animation trailblazer hunts for greener partner. Retrieved from http://www.sfgate.com/bayarea/article/Disney-Pixar-alliance-seems-to-be-drawing-to-a-2804452.php
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