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Corporate strategy of walt disney company
Walt Disney influence on America
Corporate strategy of walt disney company
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Disney, an Influence on Modern America
While most just think of Walt Disney as the creator of the Disney movie empire and the Disney theme parks, those such as author Steven Watts, who think more deeply about Disney, consider him to be the “influential architect of modern America” (Watts, p. 4). While the genius of Walt Disney has affected many aspects of American, and now overseas, cultures, his empire has had a significant impact on what people experience during childhood.
BACKGROUND OF THE DISNEY EMPIRE
Walter “Walt” Disney was born on December 5, 1901 in Illinois, but he lived most of his life in Missouri. He began drawing and painting when he was quite young and would sell his work to family friends and people in the neighborhood. As he grew older, he went to work with his uncle who was a train engineer. Disney had a fondness for trains and would sell food and newspapers to the people on the train (Biography.com)
In high school, Disney took photography and drawing classes and at night he went to classes at The Chicago Art Institute. Disney quit high school when he was 16, joining the Red Cross and going to France to drive an ambulance. He stayed in France for a year and when he returned to the United States his brother, Roy, got him a job at an art studio. He left the art studio for a job at the Kansas City Film Ad Company where he learned to use cutout animation to make commercials. Considering all of his talents, Disney made the decision to open his own animation business (Biography.com)
Unfortunately, this first endeavor of owning his own studio was not successful. He had a few short animated fairy tales to produce, but the company soon went bankrupt. However, he did not give up on the idea of having his own stu...
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...sms of Disney, these really can’t be validated as having any real effect on children and families. There is no harm in providing a fantasy and imaginative world for children to enjoy. Parents, along with the Disney Company, support the notion that a child should be a child. Children should have fun and enjoy the world of imagination while they are little. Parents also enjoy the world of imagination by providing it to their children.
The impact of Disney on our society is based on providing this fantasy world to children. There is no other company on the globe that can do so with such success. It is a niche that children gravitate to. Yes, it makes a tremendous amount of money for the company, but there is no harm in providing products and services that children want. While Disney is ever present throughout our society, the impact on the culture is positive.
Disney is the epitome of children’s entertainment. Disney serves as one of the largest sources of
Walt Disney created Disneyland on July 17, 1955, and from this date it was deemed, “The Happiest Place on Earth.” Nearly every child today knows what Disney is and what it represents: imagination. Not all children have the privilege to go to Disneyland, but with the different movies and TV shows now circulating the world, Disney has made an impression on our youth, in the best possible way. Disney represents our children's imagination, creativity, hope, dreams, and debatably the most important one: family bonding time. Walt Disney’s Snow White was one of the first movies to produce retail products, that were distributed before the film release in order to maximize profit, giving Walt Disney the appearance of creating the marketing strategy. One of the most prominent methods of advertising that Disney used, was advertisements directed towards the children alone. For example, when a child would watch Disney’s television show, they would become enveloped and fascinated by what they saw. This would lead to the children asking for their own “little piece of Disney” at home. Disney was able to perfect this method by understanding that in 1955, the majority of the adults were working hard and had no time to spend with their children. Many parents of the working force felt bad for not spending more time with their children which lead to an increase in spending money on their children. Advertisers believed that by “planting the seed” at a young age, the children would not only bring sales now, but as well as in the future. “They have come to believe what RayKroc and Walt Disney realized long ago — a person’s “brand loyalty” may begin as early as the age of two.” (Schlosser 42). For example, our parents grew up going to Disneyland, and now take their own children back to Disneyland, as a tradition from past positive experiences. Walt Disney was able to
The Disney corporation is easily the greatest empire of entertainment in the world, thanks to the creator Walt Disney and his brother. Disney’s influence has been great within culture and society and I learned how much of an influence Disney has had through our course this semester. This influence is reflected and broadcast through the many works and readings that we examine in class. The articles gave me new knowledge about Disney that I was previously unaware of.
What many people don’t know is that Mickey Mouse wasn’t always a good influence to not only children but to many others also. Over the years Mickey Mouse has evolved into an icon that is worthy of children’s attention and their parents’ money. Through the use of movies, television shows, video games, theme parks and merchandise Mickey Mouse affects most children’s lives every day even if it isn’t noticeable. Mickey Mouse has also given rise to many big movie productions and sales. While being educational Mickey Mouse also entertains children and teaches them a lesson that children enjoy and find fun. Not only does Mickey Mouse have educational purposes he also tries to form a Utopia environment for all families that use and watch Mickey’s products.
Walt Disney, creator of all things “happily ever after”, renowned for his work in movies and tv, is not only a famous animator and film producer, he is also a pioneer in American history by changing the lives of many through his encouraging work in movies. Walt Disney is important to the study of American history because he created movies and tv shows that taught happiness and heartbreak to children. He taught them that being small cannot hold you back from being mighty and doing the right thing. He revealed different cultures to children, and broadened their views on the world around them. In doing this, he widened global communication and the understanding of varieties of cultures and ethnicities (4).
Walt Disney was born December 5, 1901 Hermosa, Chicago,Illinois by parents Elias Disney and Flora Call Disney. Living with four other siblings, Walt Disney grew up knowing selflessness and the power of togetherness that he used latter on in his many lines of work. Known for being a entrepreneur, cartoonist, animator, voice actor, and film producer, Walt Disney has been successful in bring joy and happiness to everyone of all ages.Disney has made large stepping stones for the animated industry along with creating beautiful long lasting entertainment for all and teaching us that with hard work and dedication we can do anything we dream of.From his humble beginnings in an old garage to building his own empire, Walt Disney has proven to be one of the most influential people even today with his many accomplishments.Some of these many accomplishments include creating something that everyone of every age can enjoy, improving the quality of animation along with creating the first full length animated movie, and opening the doors for the next generation of Disney Co. workers.
Welcome to the wonderful world of Disney: where your fantasy and dreams come to life. Disney was an idea created by the man himself, Walt Disney. He wanted to create a world where dreams can come true, which has cultivated a culture of disney fans over the web, on the television, on the radio, and in Disney parks. Additionally, Disney is such a widespread company that almost any Disney product can be found around the world. The movies, shows, even the children books created by Disney are well known. Books such as Understanding Disney written by Janet Wasko addresses the Disney company and the concept of happiness that it provides its many fans around the world. The culture of Disney is made from the happiness it brings people, but when the
Disney was one of the most systematic beings in the history of successful people. “For parents, the Disney enterprises often serve as a symbol for proper, decent, respectable entertainment for their children characterized by a down-to-earth, ingenuous sweetness that epitomizes conventional family values.” (Hinchey 2) We can see that Disney valued his customers opinions and wanted to make sure that his productions were fit for his consumers. Walt Disney always made this evident throughout his work.
Are you for or against Disney? For a majority of Americans this is a no brainer. There answer would be “YES”, because Disney inspired them as a kid, Disney let their imagination be free, or let them dream. Others would not agree, they say “NO” to Disney. For those people Disney has served as a direct representation of an individualist society, money making capitalist, or it represents dreams that cant come true. Yet, Disney has an incredible effect on today’s society due to the direct correlation to the American dream that they create in its publications and products.
They make customers feel they matter. It seems to me that Disney is an ever changing and growing company and spends a lot market research just to enhance their company and provide for
Walt Disney was the most creative an innovative person in the entertainment business in the 20th century. His movies and animations had a huge impact on family life and the movie and animation industry. He also created shows for television and opened Disney Land which were both huge successes. Without his contributions to the movie and animation industry, movies and cartoons would not be where they were today. The creation of Disneyland and Walt Disney World also brought families together by creating a family oriented place for everyone to enjoy together. Walt Disney had a huge impact on life as we know it today. He was an inspiration to others because he had big dreams that some people wouldn't even imagine, and he made them a reality. Walt Disney definitely left his mark on life before he passed.
Walter Elias Disney was born on December 5, 1901 in Chicago Illinois. Despite this, he lived in Marceline, Kansas for a majority of his childhood. He and his family worked and lived on a small farm and, during his free time, would use his imagination to doodle animals which he would sell to friends and neighbors. In 1911, Walt’s father fell ill and the Disney family moved to Kansas city. There, Walt and his brother Roy delivered newspapers for their father. They would wake up at ungodly hours, like three in the morning, and work seven days a week. Even with school and his job, Walt still found time for his drawings. After completing middle school, the Disney family moved back to Chicago, where Walt would then graduated from high school. During the tail end of World War I, he joined the Red Cross and served for nine months in France. He transported officers, transported supplies, and drove ambulances.
Walter Elias Disney was born on the 5th of December in the year 1901 in Chicago. His parents were of English/Irish and German descent. Traveling quite frequently, he and his family moved between Missouri, Kansas City, and back to Chicago. Disney grew up with a passion for art. He took art classes as a child, and also had the opportunity to be the cartoonist for his school’s magazine. Walt soon dropped out of school to join the army, and was rejected for being underage. Soon after, in 1918 Disney began to drive an ambulance in France after enlisting in Red Cross. One year later, he moved back to Kansas to start his career in what took him down the road to fame, the film industry. (Walt Disney Biography) Walt Disney formed Laugh-O-Gram Films in 1922. One year later in 1923, he relocated to Los Angeles where he incorporated the Disney Bros and partnered with his brother Roy. He signed a contract with Margaret Winkler
In 1917 Walt Disney moved to Chicago, and Walt entered McKinley High School, a fine arts school where Walt learned more about drawing and photography. In 1918 Walt Disney tried to enlist for military service but he wasn't allowed to because he was only sixteen years old so instead he volunteered for Red Cross service. After WWI he moved back to Kansas City where he began his career as an advertising cartoonist for a newspaper company where he met Ub Iwerks however they fired him because they claimed that he was unimaginative and didn't have any good material.. Walt traveled to Hollywood,California, in 1923.Walt began producing Oswald the Rabbit cartoons for Universal Studios with his brother as his partner.
The man, the dreamer, the artist, the creator, producer, the pioneer, and the developer; Walt Disney accomplished building his own empire along with his legacy that continues to grow every day. Every individual has a story about what drives them to be the person they are today and will be tomorrow. Personally, I love his impressive movies and alluring theme parks. Walt Disney has played an integral part of my family’s life. In fact, my daughter became engaged at the end of Main Street, in a fairy-tale moment in front of the enchanted Cinderella’s Castle, in the Magic Kingdom theme park for her birthday over the holidays. Just about everyone has some knowledge of Walt Disney’s incredible endeavors. However, how many people can say that they have knowledge of the man Disney was before creating Mickey Mouse and what follows?