DISH Network Company

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DISH Network was organized as a corporation in 1995 under the state laws of Nevada and began operation on March 4, 1996. They are primarily focused on delivering high-quality video entertainment. DISH is a publicly traded company with common stock on the Nasdaq Global Select Market and is traded under the ‘DISH’ symbol. DISH is a nationwide company, and is the United States third largest pay-TV provider. DISH Network’s three main business subsidiaries are DISH, Blockbuster, and Wireless Spectrum. DISH pay-TV service is a direct broadcast satellite pay-TV provider which had 14.056 million American customers as of December 31, 2012. Blockbuster offers movie and video game rentals and sales through retail stores, mail, digital devices, the blockbuster.com website, and the ‘Blockbuster on Demand’ service. Wireless Spectrum is a $712 million acquisition of certain 700 MHz wireless spectrum licenses, a $1.365 billion acquisition of DBSD North America, and a $1.382 billion acquisition of TerreStar. Dish is currently “evaluating their option to commercialize these assets”.
“Our business strategy is to be the best provider of video services in the United States by providing high-quality products, outstanding customer service, and great value.” (2012 Annual Report pg 1) DISH has been a technological leader in the pay-TV industry, developing and introducing award-winning DVRs, dual tuner receivers, 1080p video on demand, and their newest technological achievement the HD DVR receiver named the Hopper, that they hope will maintain and enhance their competitiveness over the long term. DISH strives to provide outstanding customer service through quality of installation, reliability of equipment, educating customers, and resolving aris...

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...modify their software, and may have to stop providing features that are currently offered to customers. As stated in the annual report the features in question are of the utmost importance to DISH’s current business strategy. The cases could result in DISH not being able to renew their retransmission consent agreements, or at the least having to renew on unfavorable terms. If DISH were not able to renew their retransmission consent agreements with the broadcast companies it would likely not be able to be competitive with other pay-TV companies.
I think that this case would have been hard to prevent. Technology often causes us as a society to create appropriate regulation for the new types of issues that arise with change. This issue is inevitably going to arise. DISH Network embraces this by placing technological advances at the top of its business strategy.

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