Essay on Discussing Six Principles Of Persuasion

Essay on Discussing Six Principles Of Persuasion

Length: 997 words (2.8 double-spaced pages)

Rating: Better Essays

Open Document

Essay Preview

Discussing Six Principles of Persuasion
University of the People

Discussing Six Principles of Persuasion
Whether in business or casual communication, there are times when it is the goal of one or both parties to convince the other of a specific viewpoint. In such instances, one must be effective in presenting the view and why it should be valued over others. Robert Cialdini tells us that by following six principles attempts at persuasion can be made more effective (as cited by McLean, 2010). This paper will define the six principles and briefly discuss each of them. Then, an example will be provided, illustrating how they can be applied in context.
The first principle is reciprocity. McLean says that this is the expectation of both parties to exchange value in the conversation (2010). Essentially, this means that both the source and receiver have an equal responsibility in transferring relevant knowledge which helps the other in achieving some goal. For instance, a salesperson will provide useful information about a product in hopes that a customer will then buy it. Simultaneously, a customer provides information about what their needs are in hopes the salesperson will guide their purchase to the best product to meet those needs.
The second principle is scarcity. Scarcity can describe any item or service which cannot be obtained equally by every individual. The benefit of scarcity in persuasion is it shows the value of making a decision based on not only what stands to be gained, but also what may be lost. McLean describes reminding a customer that a product or service may be limited in availability as a method of employing scarcity, demonstrating to the customer that they may lose their chance if they aren’t convince...

... middle of paper ...

...n. Lastly, the principle of liking was relevant to the fact that friends were asked rather than strangers, and that their own inconveniences had been considered and would be alleviated or compensated for as best as possible.
The example given by this paper’s author shows that employing these principles can be used to easily make an attempt at persuasion more effective. These principles are simple to understand and make practice of in daily situations. Mastering them can aid in achieving greater success persuading receivers both in personal and business life. This is further shown by the great success this author had in accomplishing moving with the help of several persuaded friends.
McLean, S. (2010). Business Communication for Success. The Saylor Foundation. Retrieved from:

Need Writing Help?

Get feedback on grammar, clarity, concision and logic instantly.

Check your paper »

The Six Principles Of Persuasion Essay

- Unit 6 Written Assignment 1. The Six Principles of Persuasion Define the 6 principles of persuasion Persuasion is an important aspect of communication, certainly a significant business activity. Regardless of whether this comes in the form of a sender influencing a party or the receiver itself is being influenced. Typically, this could come in the form of a salesman or, even a manager communicating with key stakeholders, such as potential investors. The following six principles would certainly be considered by those formulating an advertising campaign for a new product....   [tags: Persuasion, Regulatory Focus Theory, Advertising]

Better Essays
896 words (2.6 pages)

The Six ( 6 ) Principles Of Persuasion Essay

- The Six (6) Principles of Persuasion Lameck J Thole The University of Uopeople   A persuasive speech is a specific type of speech in which the speaker has a goal of convincing the audience to accept his or her point of view. (Boundless, 2016). This kind of speech, therefore calls on the speaker to come up with ways that makes it possible to attain the positive conviction results. According to Robert Cialdini, the six (6) identified key principles that ensure positive results are Reciprocity, Scarcity, Authority, Commitment and consistency, Consensus and Liking (Saylor Academy , 2016) These principles are defined as follows; Reciprocity; this is the mutual exchange of value or servic...   [tags: Persuasion, Regulatory Focus Theory]

Better Essays
1653 words (4.7 pages)

The Principles Of Persuasion By Robert Cialdini Essay

- Principles of Persuasion When presenting a speech that is geared mainly at persuading your audience, there are principles that can be utilized to enhance the effectiveness of the speech. What does it mean to persuade. We need to understand what persuasion is before we can aim to persuade anyone. According to Mclean, 2010, “persuasion is an act or process of presenting arguments to move, motivate or change your audience”. There is not a single way of achieving this goal when giving a speech to persuade but the principles of persuasion can certainly enhance the likelihood at achieving this goal....   [tags: Persuasion, Regulatory Focus Theory]

Better Essays
816 words (2.3 pages)

Persuasion : The Principle Of Reciprocity Essay

- Persuasion is the art of attempting to influence another’s actions or views by presenting your own arguments and ideas to them. Persuasion can have both positive and negative effects, however, used appropriately, persuasion can be an incredibly effective tool. There are six principles of persuasion that can be taken advantage of in order to do this. Those principles include the principle of reciprocity, scarcity, authority, the principle of commitment and consistency, consensus, and finally, the principle of liking (McLean, 2010)....   [tags: Regulatory Focus Theory, Persuasion, Authority]

Better Essays
1029 words (2.9 pages)

Persuasion : A Positive And Negative Outcomes Essay

- Persuasion is an art that we meet in all spheres of life; academia, social, political, etc. It has positive and negative outcomes. When one communicates, it is of extreme importance that an awareness of the Principles of Persuasion is utmost in their preparation if they are to make a lasting impression. This paper will attempt to define and analyze the six principles and show them in application.   1. Principle of Reciprocity: Human nature has indoctrinated us a value that “one good turn deserves another.” We feel that if a form of kindness is extended to us, the best way to show our appreciation is to give them something back in return....   [tags: Persuasion, Regulatory Focus Theory, Education]

Better Essays
939 words (2.7 pages)

The Ethical Principle Of Persuasion Essay

- Regarding the ethics of persuasion there are many principles that are involved in it and in my opinion reciprocity is an ethical principle of persuasion. Mainly because it allows effective communication among others. According to Rothwell, “Persuasion allows free choice among available options” (24). Reciprocity gives people the option to give and receive with the opportunity of free choice. Throughout this discussion I will be explaining the ethical principles of persuasion like reciprocity and the not so ethical principles of persuasion such as scarcity....   [tags: Ethics, Virtue, Morality, Communication]

Better Essays
1131 words (3.2 pages)

The Principle of Persuasion Essay

- According to the text , Social Psychology, “social psychology is the scientific study of how people think about, influence, and relate to one another”(pg. 4) this is viewed in a variety of social topics incorporating group behaviors, attitudes, conformity, obedience to authority, stereotypes and peer pressure. Outside factors can have a positive or negative affect our view of ourselves and each other. These outside factors are used to persuade and influence group behavior. Persuasion is defined as “the process by which a message induces change in beliefs, attitudes, or behaviors” (Myers, 2010, pg....   [tags: Psychology]

Better Essays
1297 words (3.7 pages)

Essay about Aristotle 's Principles Of Persuasion

- When defining the term rhetoric, it is impossible not to mention one of the most influential Greek philosophers: Aristotle. His thoughts and impact on today’s society are still relevant, as they have been passed down throughout the centuries. So what exactly does the term Rhetoric mean. According to , rhetoric comes from the Greek meaning "speaker" and is used for the art of persuasive speaking or writing. Though they’re many definitions of the term, the majority agree it involves some sort of persuasion....   [tags: Rhetoric, Logic, Logos, Ethos]

Better Essays
914 words (2.6 pages)

The Six Principles of Training Essays

- The use of the six principles of training by a 100m sprinter would greatly improve the athlete’s performance. This is because the progressive overload, specificity, reversibility, variety, training thresholds and warm up/cool down principles all greatly affect the performance of any athlete. The principles of training can be employed in order to improve all aspects of fitness, from flexibility to strength and aerobic endurance. The progressive overload principle implies that improvements in fitness only occur when the ‘load’ is progressively increased as the body adapts....   [tags: athletic performance in sprinting]

Better Essays
999 words (2.9 pages)

Principles of Persuasion in Commercials Essay

- Principles of Persuasion "higher involvement with a publication leads to more favorable perceptions of embedded ads, and higher levels of advertising persuasion" (Tipps 2000) Every day, consumers are exposed to no less than 1000 commercial messages (Meyers-Levy & Malaviya 1999). Of all the different techniques and strategies that try to make an advertisement most effective there is an underlying principle – persuasion. The whole point of any marketing ploy is to get the audiences attention and then change the mind to believe that their product or service is the best....   [tags: Advertising Marketing]

Better Essays
1151 words (3.3 pages)