Direct Mail and Email Marketing Essay

Direct Mail and Email Marketing Essay

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Direct mail marketing is also referred to as direct response advertising. This is because it allows businesses and other organizations to communicate straight to customers using techniques like text messaging, interactive websites, display ads online, email campaigns, flyers, catalogs, letters, television commercials, outdoor ads, and newspaper and magazine ads that normally generate response. There are quite a few characteristics that determine direct marketing. First, generating a database that often contains other information that may be relevant from business to business is used in developing the database of target-marketed businesses. Second, the message one would like to market is then sent to the database list because direct marketing relies mainly on the ability to contact the members of a certain target market. Third, direct marketing is based on a “call to action”. An example of this would be an advertisement that asks the customer to call, click a link to bring up a website, or mail back a response. Finally, when sending out direct marketing, results should be tracked. This will determine costs spent versus profit from results. Direct marketing can seem tricky for someone who has never done it and there are many helpful tips out there to help you get started.
Direct mail marketing has been around for a while, so when shop owners are looking for a marketing idea for their business, direct mail isn’t always one of the first to rise to the top. However, like everything else has changed in the past ten years, direct mail marketing has also because of new technologies, making it an extremely effective marketing tool. The following tips can be practiced for successful direct marketing.
1. Make your mail pieces relevant to t...


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...e, K. 15 Email Marketing Tips for Small Businesses. Forbes. Retrieved October 24, 2013, from www.forbes.com/sites/katelee/2012/10/15/15 email-marketing-tips-for-small-businesses/2/.

Morris, B. (July 26, 2013). Back to the Basics: Why Direct Mail Is Not Dead. The Huffington Post. Retrieved October 24, 2013, from www.huffingtonpost.com/barbara-morris/back-to-the-basics-why di_b_3659032.html.

Negus Vivieros, B. (2012). Making Mail Matter. Chief Marketer, 4(5), 21-22.

Ross, T. (2013). SORTING THE MAIL. Motor Age, 132(6), 24-26.

10 Tips For Successful Email Marketing Campaigns. Marketo (pp. 1-7). Retrieved from http://www.marketo.com/_assets/uploads/10-tips-for-successful email-marketing.pdf?aliId=132260895.

25 Mind Blowing Email Marketing Stats. Salesforce. Retrieved October 24, 2013, from http://www.slideshare.net/Salesforce/25-mind-blowing-email marketing-stats.

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