Marketing In Digital Marketing

Digital marketing is a growing field that “promotes products or brands via one or more forms of electronic media.” Examples of “advertising mediums that might be used as part of the digital marketing strategy of a business could include promotional efforts made via the Internet, social media, mobile phones and electronic billboards, as well as via digital and television and radio channels” (businessdictionary.com) This method of advertisement makes a digital marketing analyst necessary to help navigate a company through the proper marketing channels. Marketing Analysis is “the study and evaluation of market trends. The goal is to determine what products a company should produce and how to sell them. Business strategies and tactics

“About Money” has listed it among its marketing jobs with great potential. The article says, “Areas that everyone should keep an eye on include the areas of digital marketing, multichannel marketing, and ecommerce. We 've seen growth in jobs that intertwine the technical with marketing skills.” More companies are advertising digitally according to aboutmoney.com. eMarketer.com records “$9.3 billion dollars was spent on Internet advertising. Digital marketing includes social media, copywriting, analytics, creative design, mobile marketing including application

Scott Wentland in his book, International Economics, defines globalization as the advancement of human cooperation across national boundaries” (International Economics). Marketing typically plays a very large role in this advancement. Globalization is a big positive for digital marketing because it helps companies advertise and sell their products in foreign countries. Without globalization and trade, companies would have a very limited consumer base and in that case, there really may not be a great need for digital marketing. In that scenario, the main focus would be on consumers that were readily available and a company could use flyers, newspaper ads, magazine articles, and billboards for marketing purposes. The need for marketing digitally was created primarily from