The Importance Of Digital Communication And Social Presence Theory

Digital communication has become the most frequented and effective platform of our generation’s form of instant communication. Within the most recent years of our technological development, we were able accelerate our communication skills via popular social media platforms such as Facebook, Twitter, and Instagram. These new platforms have allowed us to advance our society in a unified channel, where everyone is connected anywhere in the world at any time. Due to the fact that social media is a relatively new and growing platform, we have come across issues that we are beginning to fall in the allure of getting lost in our own fictional persona’s, while losing touch with ourselves in the real world.

Due to the fact of how relevant and how it shares significance today, in a world filled with instant communication and social media, people are allowed to express who they are to mass amounts of people every day. Our society has transcended to the point where it has become associated with the term of the Digital Age. While we are in the infancy of this age, we have allowed the growth of technology and communication to become more advanced, but at the same time throw our inner life out of balance. The primary research question being expressed

This theory helps to state the approach of how a new medium can affect our social perception of others based on their social presence. This becomes dramatically important for an individual to be able to understand an individual’s characteristics, qualities, and their inner states, which in turn can lead to a better understanding a person’s online persona. Applying this theory to the research will help to narrow the process of information and draft a clearer understanding of how one’s social presence can be accounted for in the