Essay on Digital Advertising And Its Effects On The Society

Essay on Digital Advertising And Its Effects On The Society

Length: 1451 words (4.1 double-spaced pages)

Rating: Better Essays

Open Document

Essay Preview

Introduction

Advertisings are very important for the companies to promote their products to masses. The first billboard was appeared in 1450’s and the companies still using it until today. They would use the billboards to post their posters. That can let the people pay attention or remember their company. Moreover, billboards are started to change in the society. Most of them are using technology billboards as they can make the costumers more interested in advertising such as they would use the LED screens and cameras to scan the costumers and give them the advertising which is the most suitable for them. On the other hand, some places still using neon light billboards to promote their company name on the high street such as Japan and Hong Kong. One of the reason is they can keep their style and they are highly prominent for the costumers. However, they are not useful then the digital advertisings. Digital advertising can give more information to the costumers and it can put different posters in the same time and some of them can more interactive with the costumers. Thus, this article is going to find out why costumers are more prefer digital billboards then the traditional one, and what element let it works to promote the advertising.














Literature review

4.1 the changing of billboards
There are many advertisings are charged today. The companies would not only use traditional billboards for the out-of-home advertisings. There are 20 double sided of digital screens in Birmingham city centre. All of them are sever full-motion, real-time and placements. People can use cameras with their smart phone to connect the NFC technology, then they can get more detail of the advertising. (Chahal. M., 2015) The billboards included...


... middle of paper ...


...hus, advertising is an important way to persuade the costumers to purchase their products. Technology advertising is a convenient to let companies benefit to promote themselves. They can put advertising in the internet while people using the network. That they can know more informational accidental. That method can help companies to bring more benefits.








Fig 2.5: Percentages of two different types of advertising who participants prefer

The pie chart shows two category of advertising which participants more prefer. There are digital advertising and traditional advertising. Most of the participants prefer digital advertising. Although some participants still prefer traditional advertising, it a part of people in the total. As the result, people would more prefer advanced advertising. They can accept the traditional advertising, but they more prefer the new one.

Need Writing Help?

Get feedback on grammar, clarity, concision and logic instantly.

Check your paper »

Children Have Become Victims Of Corporate Advertising Essay

- In the competitive and capital-intense world of advertising, the encouragement to spend money without thinking is forced upon us. There is no escape, and young individuals deserve to thrive in a world free from becoming part of the next market research survey. Journalist, writer, and correspondent, Eric Schlosser claims that children have become victims of corporate advertising in “Kid Kustomers”. He also argues that as a society we have ranked digital entertainment above creative activities with the outcome of over thirty thousand TV commercials being viewed by children in a single year (524)....   [tags: Advertising, Marketing, Infomercial, Television]

Better Essays
722 words (2.1 pages)

The Effects Of Digital Media On The Digital Age Essay

- Digital media are highly pervasive, highly addicting, and provide a plethora of affordances that guide and enhance our daily lives. It is no surprise most of the knowledge we collect are from, or can be found in, some sort of digital technology. Personally, forms of social networks, websites and search engines persuade my knowledge and understanding of health, fitness, nutrition and ethical practices such as veganism and Christianity. From various sources, my knowledge and daily endeavors surrounding these topics s are persuaded and shaped–some sources persuading to greater variants than others....   [tags: Regulatory Focus Theory, Persuasion]

Better Essays
1133 words (3.2 pages)

The Effects Of Digital Media On Children 's Media Essay examples

- Digital media is more prevalent in society than it ever has been. We live in an information society where most of our information is found on the internet or television. With media playing a bigger role in society today, advertising is becoming more and more dominant and making consumer culture increase. Throughout the course, we have looked at consumer culture in the Canadian Children’s media industry and media in general, and how commercialism makes children vulnerable audiences that can be exploited by audiences....   [tags: Advertising, Mass media, Broadcasting]

Better Essays
728 words (2.1 pages)

Sexualized Advertising And Its Effect On Society Essay

- Sexualized advertisement has not only affected the behavior – the socializing, interaction, and self-images the Millennial generation has – but has also affected the values of the generation more negatively than positively. Sexualized advertisements have weakened the more traditional, family-taught values, such as love and honesty that were evident in previous generations and have strengthened negative ideals, such as gender stereotyping. The “power of sexual innuendo” has corrupted values that were internalized in preceding generations (Van Praet)....   [tags: Human sexual behavior, Human sexuality]

Better Essays
1425 words (4.1 pages)

Essay Digital Culture And Its Effects On Society

- The digital culture has clearly changed and impacted the ways of modern life by connecting most of the world’s population through various social outlets. These networks can intertwine creativity, politics, values, advertising, religion, personal connection, and the list can go on and on. In many cases the digital culture has made things easier in terms of communication and interacting socially or for business purposes. Certain platforms such as Facebook and Twitter have evolved from connecting and sharing with personal friends to a multifaceted platform that connects one to the world....   [tags: Facebook, Social network service, Sociology]

Better Essays
838 words (2.4 pages)

Digital History: Leading the Rise of Mass Communication Essay

- Digital History focuses on the period from 1880 -1920 as leading the rise of mass communication, with the introduction of the mass market newspapers. Advertising became popular in the late 1800s, as photography, radio, and movies became part of the mainstream media. Marconi introduced wireless communications in 1895, which lead to commercial radio broadcasting in 1920 and television broadcasts in 1939. However, with the rise of mass media, other issues developed as well, because the tracking and monitoring of people became that much easier....   [tags: newspapers, advertising]

Better Essays
897 words (2.6 pages)

Essay on The Digital Era

- INTRODUCTION At just a quarter of a century in governing regulations, listening to complains and making recommendations, while maintaining the standards of the laws of Jamaica as it is concerned with the media. There is one inevitable aspect the Broadcasting Commission has to continuously keep abreast with, and that is change. “It is not the strongest of the species that survives, nor the most intelligent, but the one most responsive to change.” – Charles Darwin As Jamaica and the rest of the world gradually moves into the future, an ever so rapidly revolving future that is more technologically advanced than it was, 25 years ago....   [tags: Revolution, Future, Life]

Better Essays
1001 words (2.9 pages)

Essay on Digital Convergence Of Print Media

- Looking at the current state of online mainstream print media in New Zealand, through a classical marxist lens, the results are markedly pessimistic. The fast-paced development of online technology and the subsequent digital convergence of print media has led to economic restructuring (Fitzgerald, 63). With digitisation comes the ability to package and repackage information and entertainment as well as measure and monitor it. Digital convergence increases the commodification of communications, in news media through a reliance on advertising revenue, which in turn prioritises viewership over public interest (Fitzgerald, 67)....   [tags: Marxism, Social class, Bourgeoisie, Sociology]

Better Essays
1256 words (3.6 pages)

Changes in Digital Technology and Their Effects on Mass Media Essay

- Digital technology has caused a recent surge in the way our culture consumes mass media. Mass media involves the basic characteristic of communication to large audiences. Communication is a vital characteristic which people use everyday. This communication can be done through pleura of methods such as radio, print newspapers, broadcast television, Internet, telephones, etc. Digital technology has allowed for far more possibilities for productivity than traditional methods before. Digital technology has given people the power to express themselves via blogs, social media sites, pictures, and other user-friendly programs....   [tags: communication, internet, mobile]

Better Essays
907 words (2.6 pages)

Effects Of The Newspaper Industry On American Society

- The history of printed newspapers in America shows the effects the newspaper industry has had on American society during the development of the country. The distribution of news has presented many significant cultural changes in everyday American life impacts social, economic, education, political, religious and scientific knowledge. The early days in Colonial America were still under the influence of Royal control and the first attempt at publishing an American newspaper was suppressed, as the publisher had not been approved and given royal consent....   [tags: Newspaper, Printing, Journalism]

Better Essays
831 words (2.4 pages)