Essay about Different Types Of Methods Used When It

Essay about Different Types Of Methods Used When It

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There are many different types of methods used when it comes to research. The two that will be focused on are both quantitative and qualitative. Qualitative research is described as “interpretive techniques that seek to describe, decode, translate, and otherwise come to terms with the meaning, not the frequency, of certain phenomena; a fundamental approach of exploration, including individual depth interviews, group interviews, participant observation, videotaping of participants, projective techniques and psychological testing, case studies, street ethnography, elite interviewing, document analysis, and proxemics and kinesics; see also content analysis (Cooper & Scnieder, 2014) .” Quantitative research is a little easier to understand as it deals more with actual numbers and statistics to identify an exact amount. Quantitative research is described as “the precise count of some behavior, knowledge, opinion, or attitude (Cooper & Scnieder, 2014).” How exactly would this be used when it comes to the business research related to advertisements in television?
Qualitative Research
In a study conducted by Fox, Twitter, and the Advertising Research Foundation, it was established that both TV advertisements, as well as TV related tweets produce encouraging numbers for brand names. Using pure numbers, this study showed just how effective advertisements are to the daily consumers. Fox, Twitter and the Advertising Research Foundation report, “The study fielded by research consultancy db5 on behalf of FOX and Twitter, looked at 12,577 people recruited on and the Twitter mobile app over a two-week period. Participants were surveyed within 24 hours of primetime Twitter activity (next day beginning around noon local time), ensuring...

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... their work. With Qualitative research producing good quality facts is a bit harder as it only produces descriptions and translation of the research. Quantitative and qualitative research can be used in conjunction with each other but in maybe in something outside of business. For example, if you were to pair the two research functions when looking at a real world issue like domestic violence. Quantitative research/analysis could be used to show how many people in the study are affected by domestic violence, and qualitative analysis to explain the symptoms of those who have suffered through a relationship where domestic violence was problematic. If I had a business of my own, I would much prefer to use quantitative research and analysis, as I would be motivated by numbers to have a better understanding of my production and rates of success and failure.


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