In a study conducted by Fox, Twitter, and the Advertising Research Foundation, it was established that both TV advertisements, as well as TV related tweets produce encouraging numbers for brand names. Using pure numbers, this study showed just how effective advertisements are to the daily consumers. Fox, Twitter and the Advertising Research Foundation report, “The study fielded by research consultancy db5 on behalf of FOX and Twitter, looked at 12,577 people recruited on Twitter.com and the Twitter mobile app over a two-week period. Participants were surveyed within 24 hours of primetime Twitter activity (next day beginning around noon local time), ensuring...
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... their work. With Qualitative research producing good quality facts is a bit harder as it only produces descriptions and translation of the research. Quantitative and qualitative research can be used in conjunction with each other but in maybe in something outside of business. For example, if you were to pair the two research functions when looking at a real world issue like domestic violence. Quantitative research/analysis could be used to show how many people in the study are affected by domestic violence, and qualitative analysis to explain the symptoms of those who have suffered through a relationship where domestic violence was problematic. If I had a business of my own, I would much prefer to use quantitative research and analysis, as I would be motivated by numbers to have a better understanding of my production and rates of success and failure.
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