There are 5 different elements within the promotional mix. They use these to meet their marketing objectives. The 5 elements have different objectives but they all are used to meet the overall marketing objective of the business. The five elements are: Advertising, Personal selling, Public Relations, Direct marketing and Sales Promotion.
Advertising is a way to make businesses noticed by people that are not aware of its presence. By advertising in popular places it enhances the reputation of the business. There are also different types of advertising like competitive advertising. This means that they will be advertising solely to try and “emphasise the special features of the product to try and out sell the competition (Brassington, F 2013 Pg. 372)”. There are a variety of ways of advertising, this could be billboards, TV adverts and many more. The business can use advertising to link in with their sales promotion as they will be able to show offers they have in the business which will be a form of advertising and sales promotion.
Personal selling is when a business will have an individual who will be representing the organisation, will go to potential customers and speak to them face to face to try and persuade them to buy from their organisation. Personal selling is not only about
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This creates a direct link between customers and the business. By using direct marketing it can create a relationship between customers and business which is beneficial for the business as the customers will create a form of loyalty to that business. Also, businesses will use this as they can measure the responses of the customers by using the response rate. This will allow the business to receive opinions from the customers. An example of direct marketing would be Asos. They email previous customers offers that will be upcoming in their store to attract them to
Negative media attention can cause a business or its products to go plummeting down within a very short amount of time and positive media attention can make an organization reach to its highest potential. Businesses need to be able to have some hand in controlling the media so that the media help promote the positive things about the company and decrease the impact of anything negative on their reputation. The television programs that consumers watch have a wide and more direct audience that would also have a very strong impact on the success of an company. A lot of organizations realize these factors and this will make them change their reaction when consumers tell them that they are going to contact a consumer television program or the newspapers about the company.
It basically constitutes 4P’s of marketing mix such as price, place, product and promotion. All these 4P’s have similar repercussion for the promotion of products in various organizations. These justifiable elements of marketing mix can be utilized by a business organization to increase its marketing efficiency. With the marketing mix, a company can have access to marketing information so as to determine the outcomes of the marketing activities on its total sales. The company can evaluate the extent of efficiency of its marketing activities using the information gathered from the marketing mix.
Marketing involves activities to find right people for the business and then gaining their attention and retaining them for life. There are many theories marketers employed to stand their business out of crowd or at least make it visible. To make any business efficiency and effective, it is important to seek the target customer market. There are primarily three main areas to consider while identifying the target market. Those are as follows;
An organization must use a strategic marketing process to distribute its marketing mix resources to reach its target markets. The elements of a proper marketing mix are price, product, place, and promotion. They are the four P’s of the marketing process (Goi, 2009)
Improve the efficiency of the business: CRM helps them to eliminate redundancies in their marketing campaigns by allowing them to intuit which stage of the purchasing process each returning customer is in. They can send out marketing materials that are targeted to specific interests and purchasing abilities, rather than transmitting general messages that are far less likely to generate an optimal amount of attention. Their CRM system also collects and organizes a vast amount of data about the individual and the customer groups which helps them to know about customer interest and choice. And thus they speed up their service of customer
It is imperative to understand what does advertising do, before undertaking any research in the field of advertising. Advertising is a form of communication. It attempts to send a message to the target audience in order to elicit a desired
The main purpose of advertising is to sell a product or service to the consumer market. Advertising uses many different types of appeal and a number of media to achieve a variety of goals. Advertising is the most effective means to get the word out about products, services, events, charities, and just about anything else that one can think of. Where would sports be today without advertising? Advertising in sports has helped the sports world grow into one of the most profitable industries in the world.
Personal selling will be measured in both qualitative and quantitative terms. Salespersons will have to fill reports regarding the interlocutors behaviour and product knowledge.
Advertising and sales promotions pay a major role in establishing brand equity. Advertising is a promotional strategy with the intent to attract and create interest and desire to increase purchases and brand awareness. An example of advertising would be a television commercial for a new laptop showing all of the new or updated features.
In all reality, all businesses will, in some way shape or form, complete all of the marketing activities, even if completing these activities is not their main goal. (Dlabay 2006.) These marketing activities are product, place, price, and promotion. A business tool called that marketing mix takes all of these activities and puts them together in a way that can be used to help improve a business’s marketing strategy. Product is what the company is selling; Place is where the consumer will obtain this product; Price is what the consumer will pay for the product; Promotion is any type of communication that is intended to remind, inform, or persuade. (Dlabay 2006.) The marketing mix and the four P’s describe very well what business marketing is all about.
The marketing mix is important to the sport industry because it allows a sport marketer to better understand the market they are selling in, and enables a sport marketer to generate an increase in revenue. The marketing mix contains the four p’s, which include: product, price, place and promotion. Each of the p’s in the marketing mix are all vitally important because they are what you are selling, why you are selling, where you sell it at, and how you promote what a sport marketer is selling. The marketing mix is essential to the sports industry because it enables a sport marketer to better understand their product, and improve sales.
He listed these five factors as follows: “(1) informing, (2) influencing, (3) reminding and increasing salience, (4) adding value, and (5) assisting other company efforts.” (p.246). To clarify that, the first most important aspect is informing people, which means company needs to enhance the awareness of the consumer about their products by mentioning its advantages and features. Advertising also affects the products in two ways. Firstly, by basic demand, which builds consumer desires for old products of the company and secondly, refers to a new brand of the company.
Advertising in business is a type of marketing communication used to encourage, persuade, or manipulate a customer to take or continue to take some action. The desired result is to drive consumer behavior with respect to a commercial offering.
Nowadays, advertisements are pretty much exist in many form at everywhere whether through print and broadcast as well as via online. There is no business that does not have marketing activities involving advertisements in the world today. The basic purpose of an advertisement being made is to sell a product or service to the potential customers.
Advertisement is a type of marketing communication used to attract or encourage an audience to take or continue some action. Usually advertisements contain commercial offerings, or conscious messages and information. Advertisements have an ancient history. In the early ages, Egyptians used papyrus to make sales messages and wall posters. Later commercial messages and political campaign displays have been found in the ruins of Pompeii and ancient Arabia.