1. Tourists who engage in sports at a destination do so with varying degrees of _commitment_, _competitiveness_ and _active/passive engagement_. (10 pts)
2. Describe the difference between sport tourism and tourism sport. (10 pts)
Sport tourism is a collection of separate niches, but while tourism associated with mega sporting events in major urban locations. The distinction between the two can be defined in terms of hard and soft participation. It starts with how serious travellers engage in their sport of choice.
3. Describe the five areas of market segmentation (geographic, socio-economic, demographic, psychographic and behavioristic). (25 pts)
Geographic: This market of segmentation is crucial because it deals with the location of
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We are seeing a growing number of participants in sport related to adventure tourism. The motivations behind the behavior of participants can be seen in adventure tourism markets that include sports such as white water rafting or rock climbing. Behavior and motivation go hand in hand in this segment as it helps determine what desires visitor’s want from a sports tourism perspective.
4. What is nostalgia sport tourism? (10 pts)
Nostalgia sport tourism focuses on the individual and group to sport related tourist attractions like sport museums, training camps, and hall of fames. Another aspect is individuals or groups traveling to live sporting events for the nostalgic of the game, players, and atmosphere. Nostalgia can be described as a powerful human emotion, corresponds with the way spectators feel through sports. It normally creates a certain feeling that keeps fans coming back and consistently wanting more from sports.
5. Based on what you read, why do you think understanding sport tourist markets is critical to the development of a sport tourism destination? (30
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Geographic plays a significant role in location of youth sports travel that it is creating businesses within those areas to accommodate families and their players. Tournament location is crucial in ensuring the location is up to standards for the players, as well as making sure it can house families close by. Making sure the facilities that are needed to play are up to standard. Youth sports are the foundation for increasing participation throughout a sport and the need for up to date facilities for players and their families is at an all time high. Location is important for these facilities because they need to be able to hold the capacity necessary for tournaments of all sizes. With facilities being built for youth means that hospitality industries must be able to build around these locations. This will help bring in the tournaments that a location needs to house a youth sport tournament and make sure their families can stay within distance during this time
Sporting is one of the universal activities that brings people from different backgrounds together and is viewed as an income generating activity that creates revenue for the participants as well as the location where the activities are held. The NCAA Final Four Basketball Tournament is one of the most anticipated sporting events in the US that attracts a high number of fans in the cities where it is held. Before the Final Four is held in given location, it is imperative for the organizers to have a detailed understanding of the venue so that they can introduce marketing strategies that are in line with the demands of the fans (Snipes & Ingram, 2007). The host committee is charged with the responsibility to come introduce an exhilarating experience for the locals and visitors. Owing to the interest generated
Vargas-Sánchez, A., Porras-Bueno, N., Plaza-Mejía, M. 2011. Explaining Residents’ Attitudes to Tourism: Is a Universal Model Possible?, Annals of Tourism Research, Vol 38, Issue 2, pp. 460-80.
Segmentation variables can be classified into four major classes; geographic, demographic, psychographic and behavioural. The use of these categories either individually or in combination assists companies to identify and establish market segments which is relevant to the product or service they are offering. This in turn helps these organisations to evaluate the relevant segments to choose the pertinent target market.
At the same time that sport is a product of social reality, it is also unique. No other institution, except perhaps religion, commands the mystique, the nostalgia, the romantic ideational cultural fixation that sport does. No other activity so paradoxically combines the serious with the frivolous, playfulness with intensity, and the ideological with the structural. (Frey & Eitzen 504)
Over the time, athletes have become celebrities. You can find their posters hung on walls of millions of children’s rooms, their advertisements all around the television channels, and their pictures everywhere on billboards around the cities. In other words, they have become a sort of investment for their teams and sponsors as well as the mass media. That is why; many cities have decided to make use of that cash cow. They realized the popularity of those athletes is getting bigger, and they knew that any city that hosts a bunch of those celebrities would attract thousands of fans to watch, meet and cheer for them; something, which would turn a city into a tourist hub with thousands of people going in and out, generating millions in revenues for loc...
Australian’s watch, play and compete in a variety of sports. Purdie and Wilss (2007) confirmed this notion that sport is a defining characteristic of being Australian.
Terrell, E. (n.d.). Market Segmentation. (Business Reference Services, Library of Congress). Retrieved April 6, 2014, from http://www.loc.gov/rr/business/marketing/
The reason that golfers represent a significant opportunity for a destination would be because they use "travel and travel related products and services" (article.) These factors go a long way because tourist/golfers use the "word-of-mouth"
The concept of having a competition that displays physical ability has flourished in today’s society as sports have captured the interest of individuals around the world. They provide a source of entertainment, exercise, and learning. One can play sports as part of a team such as basketball, football, or soccer or simply as an individual in track and field, swimming, or golf. The Olympic games remains one of the most popular and anticipated events, involving global participation in several sports both popular and obscure. No matter the sport, it will ultimately captivate some audience as one doesn’t simply have to play to enjoy but can be just a fan as well. While the excitement of sports will always draw the crowd, they will also help to establish many positive qualities and character traits. Some people say that participation in sports provides an escape from the hardships of their lives and develop skills such as leadership. Others argue that sports are leading society away from what's really important like getting a real job and becoming a productive citizen. Ultimately, the quest for the status of “professional athlete” results in an individual totally dependent upon the sport and less able to function independently in society. Likewise, those who become obsessed fans can lose the ability to relate to a world which exists outside of sports, their entire identity wrapped up in the wins and losses of their team.
Sports throughout history have shown close ties and relations to values and cultures of a society. Sports and competition have adapted and grown as the world and people have grown and developed. Sports are often seen as simple consequence of the industrial revolution. The Impact of increased urbanization, better communication and transportation, as well as more time and income for specialization, all led to the creation of sports. (szymanski). In essence As the public sphere grew so did the concept of sport. (Szymanski). Even the impact colonization had on spreading sports, shows the congruence between the development of society and development of modern sports. What make sports very unique is that they always bring about a sense of culture
Caroline and Jennifer said that ‘Market segmentation is a crucial marketing strategy. Its aim is to identify and delineate market segments or set of buyers which would then become targets for the company’s marketing plans.’ (Tynan and Drayton, 1987) There are many ways to segment the market, such as age, region, environment, psychology and wages (Hall, Jones and Raffo, 2010).
2008 financial data is provided by Statistics Canada, the Travel Survey of Residents of Canada and the International Travel Survey in this study. Online purchase of tickets helped to track the geographic identity of the buyer, but walk up ticket sales disabled to track the identity of the purchaser. The online ticket purchasers belong to Alberta residents excluding Grade Prairie residents, Canadian residents excluding Alberta residents, Alberta residents including Grade Prairie residents, USA residents and International residents excluding USA residents. The event lasted for 7 days. The assumption made that 40% spectators were from Grande Prairie and the near by area in the study, did not stay overnight. Athlete costs, volunteer expenditures, and capital expenditures are not included in the study (Event Analysis and Economic Impact Study 2010).
I am an aficionado of the extreme sports. Today, extreme sports have been accepted by all over the world. In this regard, an increasing number of people are actively participating in extreme sports. They are different from other sports in that it needs not only excellent competitive level, but also a great measure of courage. They have been christened "the game of the brave". I have always likened extreme sports to art, until I fell from the skateboard and realized there are many risks in extrema sports. I try to explore the psychological and sociological factors that form part of the culture of this exciting sport, as well as how the society views those involved in this sport considering its risks. Let me begin by reiterating that an extreme sport is about extreme risks and danger. The activities that constitute extreme sport involved extreme risks that no measure of change in rules can eliminate. Questions continue to arise about such sports, whether it is ethical and the society should continue to permit it. By definition, these sports tend to involve an element of great speed, great heights, and a great degree of physical exertion. Some extreme sports that are becoming more common in today’s society include surfing, skateboarding, rock climbing, rafting, and mountain biking among many others. Research continues to study the motivation behind these forms of sport despite the very clear knowledge of the risks and dangers that come as a part of them (Mcnamee 15).
After researching the impacts events have on regional development I have come to agree with the statement ‘The events industry is an effective and appropriate vehicle for facilitation of regional development’. The significance of this thesis is to critically discuss and demonstrate an understanding of the relationship between the events industry and regional development while also providing an understanding of the history of events and the increasing significance of the event industry in contemporary society. Real life examples from around the world are used to recognize and justify the event industry as part of the tourism sector and explore specific implications to event management. Various sectors of the events industry are identified and discussed to support the theoretical discussion on how the events industry is an effective and appropriate vehicle for facilitation of regional development.
(2015) explains the importance of stakeholders with the tourism industry by explaining how each stakeholder influences the industry in offering new destinations, packaging destinations for new clientele, remarketing vacation destination and additional tour companies. Each industry stakeholder has their own agenda in achieving success, but the industry needs to work together in order to achieve success due to the highly competitive nature of business. Economically the industry has been expanding and developing tourism by offering a wide range of destinations and package vacations globally. The industry stakeholders are listening to the customers and offering unique and exciting destinations, thus increasing sales and opening up the tourism industry into a new