The Difference between Negotiating with Brazilians and Negotiating with the English

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It will be discussed the differences between the culture of management and doing business between the UK and the Brazilian business and management culture. These differences are going to be analysed through a situation in which a British woman manager who travels to Brazil in order to make business. It will be analysed the cultural differences using sociological theories as the seven dimensions of Trompenaar which analyses cultures through seven different values, Hofstede Theory and how time is perceived through `monocronic´ and `polycronic´ Hall´s theory. These theories will help to understand and differentiate the management cultural differences between the two countries.
The analysis begins with the research made by the professor Geert Hofstede. Hofstede conducted a research into national and organisational culture through 6 dimensions which are Power distance, Individualism, Masculinity, Uncertainty Avoidance, Pragmatism and Indulgence. After the research, every country has a score in every dimension of the research. The higher the score is, the more presented is the dimension in the society.( Hofstede Center,2014)
The analysis will be focus on `uncertain avoidance´. `Uncertain avoidance´ could be defined as the way that a society deals with the fact that the future can never be known (Hofstede Center, 2014).The score of Brazil is 76 which is fairly high. As the rest of Latin American society show a strong need for rules and elaborate legal systems in order to structure life. In Brazil, as in all high Uncertainty Avoidance societies, bureaucracy, laws and rules are very important to make the world a safer place to live in. Brazilians need to have good and relaxing moments in their everyday life, socialising with friends and...

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...seven-dimensions.htm (Accessed 18 May. 2014).

University of Birmingham (2014) Business Culture in Brazil. Available at: https://intranet.birmingham.ac.uk/as/employability/careers/international/country-profiles/brazil/business.aspx (Accessed: 11 April 2014)

The World Bank (2013) Women at Work, Good for them and the Brazilian Economy Available at: http://www.worldbank.org/en/news/feature/2013/02/22/Brazil-why-promoting-equal-pay-is-good-for-economy-job-market

Trompenaars.F, Hampden­Turner .C (1993) Riding the Waves of Cultures Breathly Publishing London: London

Samovar. L, Porter.R, Mcdaniel.E (2012) Intercultural Communication Reader Wadsworth Cengage Learning: Boston USA

Smith, P., Trompenaars, F. and Dugan, S. (1995). The Rotter locus of control scale in 43 countries: A test of cultural relativity. International Journal of Psychology, 30(3), pp.377--400

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