This study will define the development of marketing history from the late 19th century to the early 21st century. The focus on the production and product orientation era will define the industrialization of products and the promotion of marketing through trends in radio and newspaper mediums. At the mid-20th century, the focus on “marketing mixes’ defines the theoretical practice of the Four P’s of Marketing, which allowed a broader spectrum evaluation of the marketing process, which was galvanized by the trend of the multi-medium platform of TV advertising and managerial methods of the 1950s and 1960s. From the 1970s to the early 1990s, the growth in theoretical marketing practices defined the processes of “customer orientation” and “relationship orientation” through the growth in the commercialization of TV. More so, the rise of Social/mobile marketing orientation through the growth of TV and the rise of E-Commerce in the medium of Internet/World wide Web communication platforms I the 21st century. In essence, an analysis of the development of modern marketing practices will define the various marketing initiatives, strategies, processes, and trends through the late 19th century and into the 21st century.
(316).The late 19th century and early 20th century defined new stages in which industrialization provided new marketing strategies and concepts for production and product development. The most important economic trends at the turn of the 20th century involved the formation of mass-production methods on an industrial scale, which allowed for a larger dispersion of products to the general pub...
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...arketing became the dominant form of marketing analysis, which allowed a more dynamic and comprehensive managerial tone to be set in the 1950s and 1960s. These dynamic market-based strategies allowed for the expansion of technology and management as the predominant means in which to evaluate developments in marketing in “customer orientation” and “relationship orientation” in the 1980s and into the early 1990s. The decline of TV as the primary medium of marketing was defined in the rise of “social/mobile” marketing, which increased with the use of the Internet/World Wide Web” as a commercial outlet for advertising and promotion of products in the 21st century. These are the major historical developments of marketing within the context of marketing initiatives, strategies, processes, and trends in advertising and management from the 19th century to the 21st century.
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