Developing a New Product Essay

Developing a New Product Essay

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My innovative business idea concerns the introduction of a new product in the market which is aimed at reducing the deaths of American soldiers during war together with other innocent civilians. The product shall be marketed under the brand name “Sham-lethal detector”.

A lot of research will be put in the development of the device which utilizes the latest technology. In addition, the product will not only be able to detect explosive devices but also landmines that are mostly found in war torn areas especially Iraq and Afghanistan. As a result, this will enhance reduction of the number of casualties that often occur during war which have recently been on the increase. For instance, the US troops based in Afghanistan who were also on a search mission to find and destroy those places (caves) that were mostly the inhabitants of Taliban and Al-Qaeda found out that there were a number of unexploded ordnance in the caves and this poses a greater risk and danger to their lives as well as those of other civilians.
This device will also have intelligent and advanced signal sensors which will have the ability to detect any danger within a fraction of a second and within the radius of 150 metres. By this, the military or soldiers will be in a position to identify their positions as regards their battle locations in addition to enemy and friendly forces as this will enable the soldiers to locate their positions hence less mistakes are made.

Moreover, this product (“Sham-lethal detector”) can also be able o deactivate explosives that are intended to harm human beings just before they reach their intended targets. Since success...


... middle of paper ...


...ed. Warlock Green. The SHORTSTOP Electronic Protection Systems (SEPS) among others. The SHOTSTOP is an RF Fuse that is also a counter measure and it has the capacity of detonating incoming motor wounds and artillery. This device is used in protecting friendly vehicles, ground troops, equipment which could be on fire. This system was built by CA to be used as a response resulting from artillery threat that may come from Iraqis during the Gulf war. Warlock Green/ Red is a protection system used for lifesaving. The device has also been used in countering any threats that may arise from explosive devices.

Despite the existence of these similar products in the market, “Sham-lethal detector” is still the product too choose because of its superiority in technology and the competitive prices that it has in store to offer.

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