Effective Leadership Overview/Summary
Leadership is all about people; the key to a good leadership is creating an environment that enables them to do a good job. It is important that a leader always treats people with respect, set fair rules that apply to everybody and take the time to make each individual feel that their input is valued. According to Morgan (2015) as leader one must have good communication skills, celebrate success, support personal development and be firm and fair. The following are important theories developed to improve the performance of leaders: transformation leadership, goals setting and ethical leadership.
According to CSU-Global (2015) transformational leadership theory consists of leaders doing somethin...
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... purchase brands which they are interested and willing to establish a relationship. The push marketing is communication to promote products; this approach of communication is conducted through television, radio, newspaper and phone calls. The WOM is recommendations from friend’s acquaintances and is considered the most effective because customers have experienced of the product and services. The three principle of communication: integrated marketing is providing the same information in all channels used to avoid confusion amount customers. For example, information on Tweeter, Facebook and the company website should contain the same information. An interactive communication technology is the ability to communicate with customers in more ways. For example, ICT eliminates the distance between sender and receive and people decide when to send a message and to whom. CTOM i
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