The essence of the Deutsche Telekom brand, its slogan "Life is for sharing" is in equal measure its brand promise to customers. Based on a simple concept, this promise embodies the corporate vision behind the brand: Life consists of a number of major and minor personal events that people want to share with one another because they make life exciting. And Telekom offers the products and services that can make this happen. Customers should be given easy access to these worlds of experience in every possible way – via the telephone, Internet, Internet TV or cloud services. As a telecommunications provider, it is Telekom's goal to enable this by providing the best possible communications and IT services. Meaning Telekom customers can enjoy the "life is for sharing" experience anytime, any place.
To be a world-class telecommunications company providing IT and telecommunication system as Total Solution with Total Customer Care.
To strive to become a world-class player in the Information technology and Telecommunication industries.
To produce high-tech multimedia equipment in the country (e.g. France).
Thorough joint-ventures investments with international companies expand its operation inclusive upstream manufacturing of IT and telecommunication equipment
To become major distributor of MultiFinder multiplatform systems and office automation in the near future
Our Mission is to provide Total Customer Satisfaction as we strive to become a World Class Telecommunications Company. We will achieve this through developing people, products and services of the highest quality while meeting the needs of our nation, employees and shareholders. At Telekom Equipment (DEUTSCHE TELEKOM), commitment is the driving force ...
... middle of paper ...
• Ford, D.I., Hakansson, H., Johanson, J. (1986), "How do companies interact?", Industrial Marketing and Purchasing, No.1, pp.26-41.
• Grönroos, C. (1990), "Relationship approach to the marketing function in service contexts: the marketing and organisational behaviour interface", Journal of Business Research, Vol. 20 No.1, pp.3-12
• Rinehart, L.M., Page, T.J. Jr (1992), "The development and test of a model of transaction negotiation", Journal of Marketing, Vol. 56 pp.18-32.
• Deresky, Helen. International Management. Prentice Hall. 2008.
• Acevedo L, 2010“Why Do Companies Go International?”: available at:
• http://www.ehow.com/facts_5256365_do-companies-go-international.html accessed on: 29-4-2010
• Khan A, 2010 “Deciding to Go International” available at”
• http://www.webpronews.com/topnews/2005/06/20/deciding-to-go-international Accessed on: 28-4-2010
Need Writing Help?
Get feedback on grammar, clarity, concision and logic instantly.Check your paper »
- Orange S.A., a subsidiary of France Télécom, is a multinational telecommunications firm with over 170,000 employees, serves more than 230 million customers worldwide, and has revenue of 44 billion Euros as of 2013 (Orange 2014). T-Mobile, a German telecommunications subsidiary of Deutsche Telekom AG, has over 240 million customers worldwide and is tenth largest mobile phone company in the world (Telekom 2014). On September 8, 2009, Deutsche Telekom AG and France Telecom SA announced their plan to pursue a joint venture with their T-Mobile and Orange subsidiaries.... [tags: Business Analysis]
2984 words (8.5 pages)
- Change in an organization is inevitable and crucial to its growth, success, and survival. “For years, Deutsche Telekom has been one of the largest vocational training provider in Germany” (Telekom). The company is committed in improving its image and value by generating opportunities and possibilities through greater diversity at a higher organizational level. Their plans to bring more women into management positions includes: increasing their recruits for female university graduates, designating a quota of at least 30 percent for women in leadership roles, expanding its parental-leave programs, introducing more flexible working hours for managers, and extending of the numbe... [tags: social issues, diversity, change]
982 words (2.8 pages)
- STRATEGIC CORPORATE DEVELOPMENTS 2010 China Unicom and Ericsson Signed Telecom Management Contract (China) China Unicom’s Anhui division, a major telecom company in the country, signed a telecom management contract with Ericsson for a period of 3-years. The contract would facilitate Ericsson to be the biggest telecom operating partner in the Province of Anhui. Under the terms of the contract, Ericsson would be accountable for transmission network, field maintenance of base station as well as fixed line network.... [tags: Telecommunications]
982 words (2.8 pages)
- Telecommunication Industry Strategic Group Map Introduction The telecommunication industry is one of the largest industries in the world with a wide range of players. The competitive nature of this telecommunication industry makes it perfect for analysis. This investigation explores the performance of the top ten industrial players within the industry. A strategic group map is developed to compare these firms’ profitability against the market value of each firm for fiscal year 2015. Strategic Group Map Fig.... [tags: Telecommunication, Telephone, Telecommunications]
712 words (2 pages)
- History In the early part of the twentieth century, the general idea was that all Americans should have phone service. The other general idea regarding phone service was that the government should assist in promoting this as well. As a result of these general ideas the telecommunications industry became a natural monopoly. AT&T, which traces its routes to the founding of the telephone, promoted a Single Policy, Single System geared towards Universal Service. Thus by 1920, AT&T emerged as the dominant telecommunications company.... [tags: Telecommunications]
1247 words (3.6 pages)
- Table of Content Introduction 3 PBX and Centrex 4 Rotary and DTMF 6 WATS and Leased Lines 7 ISO and OSI 9 Conclusions 11 Reference List 12 Introduction Networking and telephony is a part of our everyday environment, whether it be in our homes or in our place of business. We will somehow come into contact with one or the other in some shape or fashion. At Baker, we are no different from any other business. The infrastructure of Baker is not a simple pc and telephone setup. The network incorporates everything from a simple analog line to our data network backbone that is made of T-3 lines, ISND lines, and IPFR provided by the AT&T datacenter.... [tags: Networks Telecommunications]
1744 words (5 pages)
- Telecommunications and Networking Report 1.“Free Web Services Challenge AOL’s Dominance” - Internet business analysts generally are not yet convinced of the viability of the free web service business model for bring profitable. None-the-less, most agree that the free access will probably take a significant chunk of AOL’s market share before running out of investor’s money. 2.“Visitalk.com Builds White Pages for Web Phone Calls” - Visitalk.com has unveiled plans to simplify the routing of phone calls over the Internet.... [tags: Telecommunications Technology Essays]
4420 words (12.6 pages)
- The World of Telecommunications We are in the midst of a global information revolution driven by the convergence and proliferation of information and communication technologies. The telecommunications sector is changing at warp speed, driven by technological innovation that results in new equipment and services, and also by new entrants and alliances between companies with experience in a wide range of information industries from telecommunications to broadcasting to computer hardware and software to publishing.... [tags: Telecommunications Technology Internet Essays]
4689 words (13.4 pages)
- Directions: Select a topic from the case studies in the text. You may choose any of the topics, except those covered in previous assignments. Examples of topics you might investigate include: using telecommunications to keep in touch with co-workers; telecommunications innovation; managing telecommunications; emerging telecommunications technologies; and so on. Do independent research on your topic and present your findings in a 15-20 page position paper (based on the body of the paper, excluding references, abstracts, table of contents, etc).... [tags: Telecommunications]
1774 words (5.1 pages)
- The telecommunications field is a vast field that contains terms and acronyms which can be confusing to those who are not familiar with the terminology. Therefore, the following paragraphs will compare and explain some common terms used when referring to the telecommunications field and will entail some old technology with some new. To be included within the discussion is comparisons of telephone dialing sounds, Wide Area Telecommunications Services (WATS) versus leased lines, Private Branch Exchanges (PBX) or Centrex, and the International Organization for Standardization-Open Systems Interconnection (ISO-OSI) model.... [tags: Research Paper Telecommunications]
1024 words (2.9 pages)