Destination Marketing : Queenstown : The Objectives Outlined By Destination Queenstown

Destination Marketing : Queenstown : The Objectives Outlined By Destination Queenstown

Length: 880 words (2.5 double-spaced pages)

Rating: Better Essays

Open Document

Essay Preview


Question 3


Destination Marketing: Queenstown


The objectives outlined By destination Queenstown is that they want to focus on the experience for visitors and ensure that Queenstown is consistently offering world class service and experience.They will achieve this by working with airlines, local government and tourism concerned organizations.


Research is often undertaken to see how well Queenstown is doing as a tourism destination. Visitor Arrival and Departure cards as well as online platforms such as Tripadvisor are used to reach such information.


The biggest strength of them all for Queenstown is that Queenstown has very strong seasons, for example when its winter it is snowing, cold and rainy and for summer it is incredibly hot. That is something that is very unique and strong about Queenstown and it is good to experience seasons at their best, this also means that Queenstown can be flexible throughout the year.


The weather in Queenstown compliments the great activities that there are to do in Queenstown and can be quite attractive to domestic tourists looking to getaway to somewhere close.


A weakness of Queenstown is that it is very tourism based, and as this is good it does not provide everything that may be needed for locals or for tourists that have special requests or specific needs. There is less variety in local supermarkets for example the main center supermarket does not sell simple things such as plastic cups or stockings.


As popularity grows in Queenstown this gives businesses more opportunity to expand and diversify. Queenstown clearly has grown popularity with 2 million visitors per year and there is more to come as the years go by, obviously the current services will not be suffice for growi...


... middle of paper ...


...festive atmosphere and range of high quality accommodation options make the region a popular destination not just for travellers but wedding incentives and conference events.


The region is renowned for their incredible adventure activities and magnificent versatile terrain. You could try skiing, bungy jumping, paragliding, jetboating, sky diving and so much more!


Place


Destination Queenstown use a variety of marketing channels to effectively market Queenstown as a tourist destination and allow overseas agents to learn more about Queenstown. Some of the main marketing channels include Consumer Media & Comms and Travel Trade Business Events. These help with marketing to overseas travel agents where Queenstown is often purchased from . The main placement for Queenstown is overseas travel agents who will go straight to supplier or use wholesale travel channels.

Need Writing Help?

Get feedback on grammar, clarity, concision and logic instantly.

Check your paper »

Essay on The Impacts of Viral Marketing on Destination Image

- People always have a prejudice and expectation of the destinations that they are travelling to, possibly due to the influence of friends' perception, online research and social media. Trip advisor and WebPages like blogs, Facebook, Twitter and YouTube are usually their common sources of information. Reynolds (1965) stated that stereotypical thinking plays a part in forming destination image as well (Govers, Go and Kumar, 2007). As information from different sources slowly builds up, destination image also developes in one's mind (Leisen, 2001)....   [tags: tourism, communication, social media, information]

Better Essays
2044 words (5.8 pages)

Elements of Marketing New Zealand for Tourism Essays

- Introduction The Bay of islands is one of the most beautiful parts of New Zealand and has 144 islands. It can also claim to be the birth place of New Zealand. The Bay Island with its warm climate and water based activities is a popular destination for New Zealand holiday makers and international tourist. The bay has many interesting historic towns including Pahia, Russell, Waitangi and Kari Keri. There is a broad range of accommodation in the bay of island, as well as attractions and activities, place to eat, and entrainment of all age....   [tags: Tourism Destination Marketing]

Free Essays
2362 words (6.7 pages)

Marketing Analysis : Tourism Marketing Essay

- Tourism Marketing Question 3 A: Destination objectives- The first objective for Destination Queenstown is to maintain peak season through summer/winter because Queenstown is very busy in peak season and they are trying to maintain visitor numbers. To develop shoulder seasons in spring and autumn, this will bring more people to Queenstown when it is not so busy but there are still amazing experiences in Queenstown. To increase visitors stay days, increase visitor spend and build strategic partnerships, to bring more profit for Queenstown and build stronger relationships with partnerships....   [tags: Marketing, Marketing research, Tourism]

Better Essays
1459 words (4.2 pages)

Preference of Freshman Tourism Students of De La Salle Lipa In Choosing a Tourist Destination

- The tourism of a country is based in many factors. International demand usually affects the tourism of a place. Most travellers make several outlines in choosing a good destination. Several choices are usually affected by the born of their natural surroundings at home. Too much familiarity usually makes the tourists want to discover and experience a different environment. Each person has a different personalities that make them different from all tourists.The research paper aims to make a clear overview of the perception and preference of different individuals....   [tags: tourist destination, cultural tourism, tourists]

Better Essays
1786 words (5.1 pages)

The Management Decision Problem Of Goa As Popular Tourist Destination Essay example

- Part A The Management Decision Problem The management decision problem relates to re-positioning of the image of Goa as popular tourist destination. In addition, Goa seeks to be a part of the tagline Incredible India. Agudo et al. (2012) mentioned that Western Hippies and backpackers have perceived Traditionally Goa as a tourist destination that is frequented. It is also associated with drug consumption and has a negative perception among domestic as well as international tourists. However, the repositioning campaign shall consist of considerable expenditure....   [tags: Tourism, Marketing, Sampling, Research]

Better Essays
1908 words (5.5 pages)

Marketing Plan Outline Essay

- Marketing Plan Outline The product that most deserves to be introduced into the market is the self charging battery. There have been several variations or attempts on producing such a device, but none have quite made the jump into common everyday purchases made by consumers. The setbacks have been price, desire and practicality. Many people will not pay $20.00 for a battery to stick into a five dollar product. Rechargeable batteries have had a little more success, although those too get lost, cost more and cost money to recharge....   [tags: Business Marketing Strategy]

Free Essays
1963 words (5.6 pages)

Green Marketing Essay

- 3.5.2 Green Marketing Peattie, (1992) defined Green Marketing as: ‘The management process responsible for identifying, anticipating and satisfying the requirements of customers and society in a profitable and sustainable way.’ Even though this definition goes almost two decades back, the meaning of this discipline remains faithful to the previous idea, what has changed throughout these years is the fact that the environmental conditions have worsened and deepened, creating a stronger necessity for green marketing and related areas to step up....   [tags: Marketing ]

Better Essays
1096 words (3.1 pages)

Marketing Proposal Essay

- The senior management needs to involve all level of staff in decision-making processes. Importantly, they should be informed and assured of the strategies that the management is going to introduce and initiate on behalf of the organization. The equal opportunity of involvement and participation certainly develops the feeling of ownership. Armstrong (2006) points out that an ethical approach is based on high- commitment and high-involvement policies. As a result, the staffs suppose the effective implementation of the strategies framed out with their suggestions and consents as their responsibility and accountability, which in turn help the management concretize its targets....   [tags: Marketing]

Better Essays
2273 words (6.5 pages)

Essay on Markering

- Markering Introduction Steve Case founded America Online (AOL) in pre-Internet days when the networking of various computer systems was rather informal and difficult for all but the highly computer-literate to accomplish. His goal was to make accessing these networks easy enough for anyone to manage. Though AOL has changed dramatically since those days, ease of use has remained a primary consideration in all changes visible to the user. Much maligned by the more "serious" services (and their subscribers) in the past, AOL has risen to be the industry leader despite challenges and the image of being the J.R....   [tags: GCSE Business Marketing BTEC Coursework]

Free Essays
576 words (1.6 pages)

Marketing Essay example

- Marketing According to the American Heritage Dictionary, marketing is defined is the act or process of buying and selling in a market, but what are some of the strategies that successful corporations use to gain an advantage over their competition. Successful companies invest up front to develop an advertising and promotions plan, which clearly outlines the goals and strategies of the organization. Once the plan is in place and ready to implement, identification of target markets must be determined....   [tags: GCSE Business Marketing BTEC Coursework]

Better Essays
495 words (1.4 pages)