The Despicable Me Franchise Essay

The Despicable Me Franchise Essay

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What yellow creatures love to eat bananas and "have been on this planet far longer than we have" (Illumination)? These yellow creatures, Minions, who have appeared in three animation films so far by Illumination Entertainment and Universal Pictures, gained popularity for being one of a kind and absolutely amusing to watch. No matter where you go, you can see at least one kid owning a marketed product that contains these yellow creatures. For the latest movie in the Despicable Me franchise, Illumination Entertainment created a simple visual as a movie advertisement to attract a particular type of audience. The movie advertisement, Minions, is incredibly effective for families with children, the target audience, because of the use of colors and prominence of texts and image, ethos and pathos, and diversity among the Minions.
The movie advertisement, Minions, appeals to its target audience by its use of colors and prominence of texts and image. The white background of the visual helps focus on the main image of three Minions in the center of the visual. This advertisement hardly conta...

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