Values, And Cultural Emotions: Desire Driven Products?

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Desire Driven Products
Watching one episode of the television show Hoarders will cement the notion that people have an emotional attachment the stuff they own. People tend to form a bond with the products that they purchase and let desire drive their future spending habits. Some products hold so much value that they become family heirlooms and become passed down from generation to generation. Product designers create long lasting products when they recognize that values and emotions drive consumer decision making. Looking through the eyes of the consumer helps product developers understand lifestyles, trends, problematic scenarios, and create solutions through storytelling.
Products can serve more than just a functional purpose; people develop emotional, psychological, and cultural attachments to the products that they purchase (Gudem, Steinert, Welo, & Leifer, 2013). Successful products are not just useful and usable; they are also desirable (Cagan & Vogel, 2013). Desire is an emotion, which means that the emotions that the product inflicts will be a major factor for the success of the product. Because emotions are ongoing, when products support and substantiate customer’s emotions, those products are held in the highest regard (Boatwright & …show more content…

Product development teams create relevant scenarios to gain that focus. Scenarios help paint a vivid picture of the target user and focus product opportunity gaps (Cagan & Vogel, 2013). The scenario can serve as a reference point during the product development process by reminding the team about the customer’s lifestyle and the SET factors that affect them (Cagan & Vogel, 2013). Scenarios remind developers about user pain points and detail product requirements and specifications (Cagan & Vogel, 2013). A good scenario includes the lifestyle references, ethnography, and human factors that drive consumer

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