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Graphic design evolution
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Introduction
Graphics are art works that emanate from visual statement, which are reproduced on surfaces either as pottery, canvas, landscape, stone, paper and computer screen. I other graphics include creations such as logos, symbols, charts, signs and drawings. Graphic design has been in existence for a long time as a professional art and has been widely used in areas such as advertisements, websites and other publications such as magazines (Clifford 13). Like other art works, graphic design has undergone numerous progress and drastic transformations, conceptually and technically. These transformations align with those taking place in the society, because of the level of advancement that human society is making as well as its interpretation
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Bernhard adopted a novel technic of drawing two large matches on which he included the brand name at the top of the drawing in bold letters. Bernhard won the competition and since then took Plakatstil at a new level as businesspersons were interested in adopting it in their advertisements and promotion strategies (The Inquisition para2). The reason behind this appreciation and adoption of Plakatstil emanated from the simplicity of the design that Bernhard adopted, which also contributed in the departure from the Art Nouveua style, which was fussy and decorative and had already started to lose vitality based on the transformations that were taking place in the society, as well as adoption of technology and new ways of doing things. The idea is that unlike the decorative and fussy art that was in existence when Plakatstil began, it used flat colors and shapes in order to create a visual language that was easy to understand, meaning that in case firms were using it to make posters for advertisement, they were guaranteed that they would receive positive response as the target market would easily understand the message on the poster and would thereby respond by purchasing the product being advertised (Design is History para3). The success that Bernhard had allowed him to spread this new style across Germany, as it became the foundation for the revolutionized commercial advertising prior to the Berlin
This essay is an analysis of two advertising posters, one of being a modern piece of media, the other being aimed at the previous generation. I will be reviewing posters from Coca Cola and Benetton, the latter being the modern piece of media in this comparison.
At the time, signboards were an early form of advertising, meant to attract attention, establish a mental-visual association between sign and place, and seduce customers. Signboards indicated specific commercial establishments and provided information about the nature of the goods and services to be found within. The iconography for certain guilds and shops were apparent to the society and would be immediately understood. People used these signboards to find their way around the city and therefore were an important part of their everyday life. However, signboards were part of a commercial culture, not of a high culture. The painters of such signboards were not seen as high-valued artist; nevertheless, favourable public reception surrounding a sign could be evoked as an indication of the imminent inception of a successful career. This shows that the lowest, most despised kind of painting could, and did, serve as an entrée into the world of high art.
World War II propaganda posters were used mainly for three reasons: to invoke public sympathy for the war cause, to help finance the war, and by encouraging people to support the war. Many t...
In America, many have come to recognize Iran as a terrorist nation, but in reality, many Americans stereotype Iranians because they misunderstand the country and how it got to that point. In Marjane Satrapi’s graphic novel Persepolis, she gives her readers an inside look of Iran by writing about her childhood during the Iranian Revolution and the changes in her life during that time. The frames in Satrapi’s graphic novel draw similarities and differences between advertisements and the Iranian culture. After analyzing the Satrapi’s graphic novel to advertisements we will look at the similarities and differences of how graphic novels and advertisements use words and images to establish the visual rhetoric.
The author of this book Bruce Barton was a partner in a successful advertising firm during the 1920’s. This was a time when the industry of advertising was under going some major changes. These changes had a lot to do with a number of factors the first of which being the post war prosperity this meant people had more money than they ever had before. Another one of these factors had to do with the high number of teens who were now attending high school, this proved to be important because it created a whole other market which hadn’t existed before. One more factor was the advances made in transportation and communication, these advances allowed goods, people, and information to travel long distances relatively quickly intern allowing companies to grow large enough to spread their services nationally. Still another important factor was the invention of financing, this allowed people to pay for durable objects (large objects that would last a couple of years) with affordable installments or payments. But the biggest changes were the actual advertising practices themselves, many of which were pioneered by Barton and his associates, and didn’t become norms in advertising until after the release of Bartons book “The Man Nobody Knows” in 1924. This book served not only as a manual on how to advertise more affectively but also as an example of good advertising itself.
This article will discuss the influence of visual art on politics from two parts of visual arts , which are political photography and poster propaganda, through the unique social and historical stage of Nazi Germany. Additionally, it emphasizes the ideology, Nazis in Nazi Germany inflamed the political sentiment of the masses and took the visual art as their important instrument of political propaganda, while Nazi party used visual art on anti-society and war which is worth warning and criticizing for later generation. Despite an emphasis on the ideology, this article will conclude with significant application for the long-term impact of Nazi
As a consumer of this materialistic country, I can sometimes feel overwhelmed with all of the advertisements that exist and are thrust at me constantly. While some of them can be cute or creative and occasionally put a smile on my face, the majority of them exasperate me with their stupidity. However, when an advertisement is done correctly and the quality of it astounds the viewer, something amazing can happen. People can start to talk about what they have been impressed by, and word-of-mouth creates further advertising. Advertising is a form of art that reaches millions of people at once and can affect their view on not just the product, but on the entire idea of advertising itself.
Jonathan Barnbrook born in Britain grew up in Lupton just outside of London he had studied graphic design at Central St. Martins in London and graduated from the royal college of art in 1990. Barnbrook was a graphic designer, filmmaker and typographer; though throughout his career as a post-modernist designer he had became widely known for his typography and his graphic design was heavily influenced by politics and readings. Barnbrook had produced works for commercial clients and personal works strongly believing that design could be used as a weapon for enforcing cultural and social change. As a believer in anti-capitalist ideology on political events, Barnbrook is often seen incorporating these strong messages and views into his personal work. Furthermore in this essay we shall explore some of Barnbrook’s works such as the influences of and meaning of typeface Exocet; Tibor Kalman inspired billboard making a statement on anti-capitalism and his project Tomorrow’s Truth - Consumerism is the fuel of the American war and why he is opposed to consumerism. These works created by Barnbrook will point out how he has incorporated hidden connotations into his work to bring forth engagement with viewers and his work.
In this essay I will describe an image taken from an advert and use visual methodological approach to analyse and depict the different set of meanings produced by this image. In order to explicate my ideas I will provide a brief outline of the picture. Then, I will describe a number of coded and non coded meanings and how the advert is employing a range of signifiers to communicate messages to the consumer and reinforce the brand identity. (Barthes 1972)
Born in Haag, Austria, in 1900, Herbert Bayer grew up in the period of the fast changing environment and technologically revolutionary years. After serving in the Austrian Army, he started studying architecture under Professor Schmidthammer in Linz, but in 1921, he enrolled as a student at the Bauhaus in Weimar, where he studied mural painting with Wassily Kandinsky. Bayer was later appointed by Walter Gropius to head the first printing and advertising workshop in Dessau. “Under Bayer’s charge, the newly installed workshop developed into a professional studio for graphic design and commercial art. The study of the communicative potential of letterforms and typographic layout was part of a basic curriculum in the mechanics of visual education. Such innovations as the elimination of capital letters, and the replacement of the archaic Gothic alphabet used in German printing by a modern “cosmopolitan” font, and the concept of composition based on strong geometrical elements and expressive values of colors, testify to a move away from individually handcrafted and traditionally shaped goods towards objects meeting functional requirements suitabl...
During the 1980’s Graphic Designer, Paula Scher helped design and define the decade of color, music, and fun. Scher began her graphic design work by creating designs for the inside of children’s books. Later on, the artist received a larger gig working for record labels such as CBS and Atlantic Records. After she began her work as an album cover artist, Scher’s artwork became known for its exaggerated use of typography and its unique style. Early in her work, Paula built her credibility with her design of the Boston album artwork from 1976. From there Scher continued to shape the decades of the late seventy’s and the early eighty’s by designing albums for Cheap Trick, The Blue Oyster Cult, The Rolling Stones and more. After some time, Paula resigned form the record industry and began her own design company with her friend Terry Koppel. The two designers called the company Koppel & Scher and ran the business for seven years until the recession, which eventually caused them to go their separate ways. By 1991 Paula received an irresistible job offer to work for Pentagram as a graphic de...
The main perception through the role of art and design in this period placed by art nouveau practitioners is intriguingly relevant to the collections of historic art found within the V&A museum. The practitioner beliefs were that all the existing arts of that current time period should collaborate together without issues of any sort; while each art form or movement had its own unique form of perception and expression while maintaining their basic traditions where all considered...
How well they use the campaign art to reach a wide and specific audience, as well as how to access people who are sometimes isolated by poverty or illiteracy is upon the politicians. The candidates are governed by the same rules and regulations and it’s always upon them to make posters that will popularize their manifestos and political ideologies. This is mainly because different audiences are attracted by different political campaign arts (Plasser, Fritz & Gunda, 32). No matter the political party the art is for, the pressure is mainly on to win. It is, therefore, the role of every politician to use the best minds to come up with the best minds to design the most dramatic messages so as to capture the attention from donors, voters as well as the undecided citizens.
Berkman, Herald W. and Gilson, Christopher. Advertising: Concepts and Strategies, 2nd ed.. (New York: Random House, 1987). 244.
Advertising is an information source to inform people about the products and prices of the company, which can help them to make informed choices. More recently, a huge amount of money has been spent on advertising throughout the world. Different types of advertisement such as television, radio, magazine, newspaper, the internet, billboards and posters can influence consumer’s behavior positively or negatively as there are different arguments and opinions. This essay will focus on the purpose of the advertisement for the company, the positive and negative effects of the advertisement on consumer behavior. According to Shimp (2007), there are five important factors which determine the purpose of an advertisement in terms of marketers’ communication with consumers.