The best way to describe a product like FUV, would be to start at the origins of its innovative discovery. FUV is a mobile application developed with three things in mind: time management, convenience, and fridge-pantry efficiency. Our company’s vision is to avoid adding stress to our daily lives by suggesting recipes for homemade meals people can prepare using ingredients that they already have. This helps to eliminate food waste while also saving users money. The main concept behind FUV is combing food and convenience in a way that users have not yet experienced. Initially, potential brand names included: foovement (food/movement), foodvenience (food/convenience). Each worked well for the product, but the shortened “FUV” reinforced the idea of effortlessness that the app provides. Market research based on Google Play and Amazon Kindle suggest that shortening the name makes for a more attractive app (Google Play, 2016) (Amazon, 2016). The brand a product holds is more than merely a name. Market research professionals suggest that the brand has a far reaching marketing impact (Brand Marketing, 2012). Branding provides name recognition, but also entices prospective users to try the product. FUV is more than simply letters. Its meaning is based upon the ideal and morals of the …show more content…
According to Kissmetrics (2016), a blog made famous for its market, analytics, and testing research, one of the top five mistakes an app developer can make in consumer retention is to assume that consumers will comeback, or continue to use the app. In the mobile app market, using pictures, detailed descriptions, and simple phrasing in the app store is the best way to showcase the app’s features, uses, and advantages. Featuring positive reviews is also beneficial as it allows prospective users to read about the experience of actual
Companies realize what people need and they take it as sources to produce commodities. However, companies which have famous brands try to get people’s attention by developing their products. Because there are several options available of commodities, people might be in a dilemma to choose what product they looking for. In fact, that dilemma is not real, it is just what people want. That is what Steve McKevitt claims in his article “Everything Now”. When people go shopping there are limitless choices of one product made by different companies, all choices of this product basically do the same thing, but what makes them different is the brand’s name. Companies with brands are trying to get their consumers by presenting their commodities in ways which let people feel impressed, and that are some things they need to buy. This is what Anne Norton discussed in her article “The Signs of Shopping”. People are often deceived by some famous brands, which they will buy as useless commodities to feel they are distinctive.
Brand is an image, symbol, sign or some of these, which used to create a clearly view to the product and let consumer recognize the product and discriminate it from other competitor. Jobber(2003) announced that brand could be seen as the product’s quality guarantee, a product with good brand image will have more possibility be chosen when the customer had difficult on their choice. Brassington (2007)stated that brand was a key part of the tangible product, especially in the customer market. The brand represents the one product line or a single product of the company. It also can enhance the images in people’s view and ensure the product not be forgotten by customer.
In every given business, the name itself portrays different meanings. This serves as the reference point and sometimes the basis of customers on what to expect within the company. Since personality affects product image (Langmeyer & Shank, 1994), the presence of brand helps in the realization of this concept. Traditionally, brand is a symbolic manifestation of all the information connected with a company, product, or service (Nilson, 2003; Olin, 2003). A brand is typically composed of a name, logo, and other visual elements such as images, colors, and icons (Gillooley & Varley, 2001; Laforet & Saunders, 1994)). It is believed that a brand puts an impression to the consumer on what to expect to the product or service being offered (Mere, 1995). In other application, brand may be referred as trademark, which is legally appropriate term. The brand is the most powerful weapon in the market (LePla & Parker, 1999). Brands possess personality in which people associate their experience. Oftentimes, they are related to the core values the company executes.
Others have defined marketing strategy as having the important components: define the target or the market, and statement of the product aimed at the chosen target (Smith, 2003).
[a] company may have a unique vision, a superior product, strong management and an efficient distribution system – yet if it is not able to convey the core benefits of the brand to its target audience it will ultimately fail. [5]
Online communication has skyrocketed ever since beginning of chat rooms and social media powerhouses such as Facebook. More and more public health advocates and agencies are utilizing social media as a way to communicate healthy living tips and prevention advice. In addition to these types of online communication, the market for downloadable applications has become a phenomenon. Consumers can now download free and priced health and wellness applications onto the smartphones or tablets that will record their calorie consumption, display the calo...
Business success in the market relies on its founding platform, the marketing plan. This is a strategic penetration into a new or existing market. This is important because of the various legal, environmental and structural requirements set for new and existing businesses. However, with a broad business marketing knowledge, there are many paths to success at disposal. The Exceptional Learning Academy and Therapy Services’ marketing plan comprehensively covers the domestic and global product branding strategy, pricing strategy, distribution channel analysis and a detailed evaluation of the prior strategies for optimization of operations. The domestic and global product branding looks at the business logo. The business will have a logo that sums up its basic services and promotes the business as well. Notably, the business as a brand is not just the logo, but is the image of its relationship with consumers and employees. The company plans to embark on quality service delivery to the customers and a professional working environment for the business’ staff. This creates an open and warm working environment and in turn builds the business brand name. This will build the business logo as the global business brand.
As a point of departure, my perception that marketing creates positive perception only was the primary aspect discredited by this study. Initially I believed that when marketing process on a product is done the clients would always perceive it positively. In this case, I imply that, when the product branding has been superiorly done, high level of target and universal advertising done, and proper channels of product positioning and distribution is done, then the end user should without any question perceive the product in question positively( BUTJE, 2005). My perception has changed particularly after learning on the challenges that are attributed to the marketing process. When considering the aspect of non-disclosure of full product information during advertising and marketing process, is a primary cause of negative perception of the product by the consumers. One of the fundamental aspects a consumer considers before making a preference of a product over another is the complete information of the product (Product marketing, 2007). T...
Companies use a collection of brand equities to represent their products in the market (Voolnes, 2012). Brand equity refers to the commercial value that is derived from the perception of consumers on any given brand name of particular products in the market as opposed to the product itself. Ataman (2003) notes that the effect to the consumer is in the brand name and not the product itself. Companies use logos, trademarks and a collection of other symbols to present this information to the customers. The use of these symbols is meant to try and capture the customer mindset so that they can be thinking about the company products at all times through the items they possess at home (Estes, Gibbert, Guest, & Mazursk, 2012). This can well be explained by use of the customer-based brand equity model that brings together the requirements for a publicly renowned brand in the market.
A popular theory used in branding and marketing is known as customer-perceived value. This theory points out the successes of a product and is largely founded on whether or not customers believe it can satisfy their requirements. This process also emphasizes that when a company develops its brand and markets its products, it’s the customers who ultimately decide how they will understand and react to marketing messages. Companies spend a significant amount of time researching the market to get an overall picture of how consumers think and feel. A product is purchased by a customer if he believes that he will get more value from the product than what he pays and that other products will not have more value. The customer’s
Marketing strategy is a process that can allow an organization to concentrate its resources on the optimal opportunities with the goals of increasing sales and achieving a sustainable competitive advantage. The Marketing strategy consist 4Ps that is place, product, price, and promotion. This 4Ps is used to market the product to the people and to make the product being famous in the country or international. The size of market segment for this product include geograpic, demographic, behavioural, and psychorgrapic.
A brand is the set of expectations, memories, stories and relationships that, taken together, account for a consumer’s decision to choose one product or service over another. If the consumer (whether it’s a business, a buyer, a voter or a donor) doesn’t pay a premium, make a selection or spread the word, then no brand value exists for that consumer. Seth Godin – Author of Linchpin
Brand give information to customer about product. When customers purchase a product, they compare the product with others that in same category and generally brand name is the most effective factor to choose one of them. Brand tells everything about product in terms of quality , features generally. According to Fabrice Larceneux & Florence Benoit-Moreau & Valérie Renaudin, they said that: “We investigate the marginal value of an organic label that appears in combination with a brand, including whether that value varies for brands with high versus low equity. When a brand enjoys high brand equity, consumers feel confident that they know and can trust its product characteristics, so they may consider the organic label less useful.”(2012, p. 86)
Today's modern concept of branding grew out of the consumer packaged goods industry and the process of branding has come to include much more than just creating a way to identify a product or company. Branding is used to create emotional attachment to products and companies. Branding efforts create a feeling of involvement, a sense of higher quality, and an aura of intangible qualities that surround the brand name, mark, or symbol.
To add structure to that argument, I opened my pantry and pulled out a few items. Some branding ideas used are logos that make the consumer feel “at home” or “comfortable”. Mrs. Butterworth syrup is a product that a...