The brand a product holds is more than merely a name. Market research professionals suggest that the brand has a far reaching marketing impact (Brand Marketing, 2012). Branding provides name recognition, but also entices prospective users to try the product. FUV is more than simply letters. Its meaning is based upon the ideal and morals of the company. Not only is FUV a convenience to the users within its target market, it also lends a hand to those with time constraints that are concerned about the environment. For instance, an eco-friendly user might use the app to make sure they are more efficient with their food consumption with hopes of not wasting food. FUV will offer users recipe recommendations utilizing all available ingredients so that no item goes to waste.
All users are a...
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...res, uses, and advantages. Featuring positive reviews is also beneficial as it allows prospective users to read about the experience of actual users.
To further the idea of simplicity, FUV will have a simple design like that one shown to the right. The brand name will be displayed on the app icon in white, as well as below the icon to ensure that users know that they are using FUV. The main menu, or “loading” menu, will feature a background picture displaying both food interest and time value, showing users exactly what they can expect out of the app. All of the app drop down menus, settings menu, and main menu will be in a list style with a black background and white lettering on top of that. The color green will be the foundation of the app’s color scheme to portray a sense of nature and sustainability, which is appealing to consumers (Pride & Ferrell, 2016).
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