There are times in life when a fashion designer would like to launch their own fashion brand in the fashion industry. However, it does take up a lot of time and effort to make a fashion business run successfully because it is the result of making a fashion brand succeed. I know that starting my own fashion brand is going to be difficult. When I scroll down my Pinterest, I can see many of the fashion designer’s brand popping out with their new collections for the next season. I sometimes think to myself how amazing it would be to start my own fashion brand because I would get to have my own collections under my name and to live in my own fashion house in Milan where all of my clothes will be made into production and sold out to there. Some …show more content…
Although not everything will be successful, along the way there will be some obstacle that will hinder my way. What I’d love to know is how to start my fashion brand from scratch. The successful steps into launching my own fashion brand would basically start from showcasing a collection of clothes to a certain demographic that would want to buy from me. What is the new trend these days? Does is it need some type of right marketing to get people buying it? How long will it take for me to get there and so on forth? My real burning question to this topic is, what are some ways to launching a successful fashion …show more content…
Doing a lot of research considers most of the consumer’s feeling and how they’ll react to a product when buying an outfit. What I mean by this is that when starting a fashion brand, I’d probably want to consider how I want to market my fashion brand. Is it towards teenagers? Adults? Or kids? In addition, it also have to do a lot with social media marketing too, which “….are entertainment, interaction, trendiness, customization, and word of mouth.”(Kim & Ko, Social Media Marketing) It’s mainly about what I as a fashion designer think of my consumer and what they’ll want from my designer collection. As it is said, “Contributors use multiple methods to analyze consumers ' psychosocial needs and the extent that their fulfillment goes beyond the usefulness or value of the items they purchase as well as the fashion industry 's means of communicating brand identity and enhancing brand loyalty.”(Choi, Fashion Branding) As any other fashion designer, I would want to study and research on my consumer’s wants and needs in the fashion world. By being able to provide them with the highest quality of my clothes from my fashion brand, I, as fashion designer, would stay loyal to my consumer by bringing them the best and luxurious fashion
Berry, Hannah. “The Fashion Industry: Free to Be an Individual.” The Norton Field Guide to
Fashion exists all around world ever since mankind started living on the Earth. The ways people live have changed as well as fashion changed drastically through out the human history and people are looking for fashionable and also comfortable garments that can be wear at any occasion. Simplicity and silhouette that allows the body to be comfortable while being active has also became one of the leading fashion trends in 1900s. Because of the relationship between sportswear and American lifestyle, its evolution drastically changed the fashion industry during 1900s.
The subject area of this essay is to prove that Fashion provides individuals to manage their identities in the context of their everyday life. To achieve this goal as a background for the discussion will be aiming to discover skinheads’ world point of view and the reason of their behaviour. The meaning of the social selection according to the main essay question and there will be explained how those are connected by showing the meaning of their social class and the style of their everyday being. The methodology used to expand the area of this essay will be two skinhead’s rock songs. One of them is “London Skinhead Crew” performed by music band Booze & Glory and song of polish punk rock band The Analogs named “Techno Era”. These songs perfectly
One of the most successful clothing brands in the world, Polo Ralph Lauren has built its success around more than just its line of luxurious designer clothes, but the company is one of the top marketing designers also. It was awarded “ Luxury Brand of the Year” in 2010 by the Luxury Daily. A company that was founded by a man named Ralph Lifchitz, better known as Ralph Lauren of the Bronx, New York in 1968. Since the age of 12, Lauren’s had a strong appeal and taste for looking classy. He would spend the money he earned working with his father after school, purchasing expensive suites. In his latter years, while working for a company called A. Rivetz & Co., Lauren began designing wide ties, the beginning of what latter evolved into the giant clothing empire known as Polo Ralph Lauren. The success of his designer ties caught fire quickly, retail giant Bloomingdales was the first company to endorse Ralph Lauren’s ties, but that ended quickly, when Lauren refused to narrow his ties, and stuck to his product line. Lauren’s success in the designer clothes business was unusual for someone who studied business at City College. In 1968, he founded the company Polo Fashions, a company that would later expand its market, and is among one of the top designer brands in the world today.
This profession also has a large business aspect to it and that intrigues me a lot. I have grown up always listening to my dad talk about business and the market and how “the business world” is very important, I’ve have just become more and more interested in finding out all about that. The world of fashion is something that I have always wanted to be a part of, and now, I am working my way there.
Fashion is a form people use as a way for self expression. For me, fashion dictates how a person sense of style is; some may be bold and loud or simple and calm in which it also gives others an outlook on how their character may be. Although fashion is a way to express ones’ sense of style it does not tells us who the person is personally. Fashion in the society of the 1900s has changed female gender roles then and now by the way their roles changed during the time.
Miuccia Prada once said that “What you wear is how you present yourself to the world, especially today, when human contacts are so quick. Fashion is instant language”. Miuccia Prada and the Prada brand have grown from humble beginnings making quality leather goods to a public traded company with a current market capitalization of over $26 billion (USD) . With the development of Prada as one of the world’s premier luxury brands it provides an excellent case study to examine how strategy paved the way for the success of the Prada brand. First, an examination of Prada’s strategic positioning against luxury brand rivals Louis Vuitton Hennessey Moet (LVHM) and Kering (Gucci). The acquisition history of Prada will be reviewed, where some preliminary conclusions can be made about what has been contributing factors to both the successes and failures. Then finally, an evaluation of what the future holds for Prada and the sustainability of its competitive advantage.
For the past several decades, globalization has been a hot topic and it also anticipates every aspect of the world to connect each other. Likewise, globalization also allows consumers to have more access to catch up with updated fashion. The advantages of globalization bring a new philosophy called fast fashion, which holds quick response time and enhanced design in fashion apparel industry. In this paper, I will deliver By exploring all the aspects of each system, I will conclude the reason why fast fashion becomes the mainstream of the fashion apparel industry, and use one particular brand, Zara, as an example to discover the impact on consumer behavior in detail. Finally I will make some comments on the future of fast fashion and what luxury brands will react to this circumstance……..
Being at the decisive starting point of the entire fashion chain, the fashion designer plays a vital role in their design creations, in deciding what is “in”, and as such what is the ideal in terms
However, when looking to create a luxury brand, one must go beyond what is required of an ordinary brand, to create something of high value and therefore high prices. So instead of just having brand values, it should have brand beliefs, as this will create a stronger emotional connection with its customers. It should aim to go beyond having a logo, but rather a set of distinguishable icons and the brand’s points of sale needs to be somewhere that connects with its customers and becomes something of a pantheon among other retail outlets. Similarly the customer segmentation should have role reversal, so the customers want to buy their products. Luxury brands should instead of actively promoting their advantages over their competitors, never push the customers into buying their products, thereby offering mystique and letting the customers make the value creation. Lastly, a true luxury brand not only offers products but rather a way of life, allowing them to branch out over several product categories, into every aspect of their customer’s
From the moment I starting my educational path I knew four years wouldn’t be enough to fill me with all the dimensions of the fashion industry. This led me to make my decision to apply for the M.S. Global Fashion Enterprise degree. When asked how this program at Philadelphia University would benefit me, I will begin by giving a background on my previous education. I started my undergraduate degree at Buffalo State College in upstate New York pursuing a Bachelor degree in Fashion Merchandising. After being in the program for a year I was confident in knowing I needed a change. My journey changed drastically when I moved down to sunny Fort Lauderdale, Florida where I transferred to the Art Institute under the same major. I will be graduating with a Bachelor of Science Degree in Fashion Merchandising come this June 2014. My experience at the Art Institute of Fort Lauderdale has uncovered my love of education and research.
2. Waste Couture: Environmental Impact of the Clothing Industry. From Environmental Health Perspective, Volume 115, Number 9.
Many people think fashion is just all about design or the clothing that you wear. In fact, the definition is “a popular way of dressing during a particular time or among a particular group of people” (Fashion). Well personally, I think that have got it wrong, and there are many more things about fashion that people do not realize. Consumerism and consumption play a huge role on what fashion is today and what goes into it, and not just about design or designers, but also socially and environmentally. Consumerism and consumption impact the social and environmental aspect of the fashion industry because of what people buy, why they buy things, what type of things they look for in terms of quality or brand, and also where they go to shop.
... all the existing meanings and definitions of brands are provided. The history and evolution of brands are also looked upon.
While growing up, I realized the benefits a person has when they personally own their own business. You can make your own schedule, personally control your finances, and essentially have complete control of your business Of course upon this realization; I came to the conclusion that I was going to be my own boss. I have always taken pride in how I present myself including how I dress. The limitless nature of fashion and its versatility has always intrigued me. One empowering aspect of clothing that is so fascinating is how it enables people to express themselves. Because of these interests, I have come to the conclusion that I wish to own a fashion boutique. In order to pursuit the path of becoming a fashion boutique owner, it is essential that I obtain a degree in business management, evaluate my own skills that make me ideal for the job, and