Designer Apparel Market in Australia Essay example

Designer Apparel Market in Australia Essay example

Length: 1191 words (3.4 double-spaced pages)

Rating: Better Essays

Open Document

Essay Preview

Industry Reports:

1 - Designer Apparel (Ready-To-Wear) in Australia


The designer apparel market is quite large and it is expected to grow over the years due to people’s perception of luxury clothing as of high value. In 2008 the market size in millions was approximately $1,673.0 as compared to 2013, where it increased up to $2,063.2 as shown in the graph. By 2018, the market is expected to reach up to $2,411.1 million. (Euromonitor International, 2014a)

According to Euromonitor International (2014a), the brand leaders in regards to brand shares (2012) are:

• Ralph Lauren in number one position with 7.5% of brand shares
• Then Berlei (Company: Pacific Brands Ltd) with 5.2%
• Donna Karan (Company: Moet Hennessy Louis Vuitton SA) with 2.4%
• Followed by Prada and Burberry at 2.2%
• Other brands like Calvin Klein at 1.6% and Gucci 1.1%

Competitive set

The designer apparel market is extremely competitive and as a result companies are becoming more strategic in their marketing approach to compete with other brands. For example, companies have considered collaborating with other designer brands to produce luxury designs at affordable prices such as Sass & Bide collaborated with Havaiana and together they created a limited edition of thongs. Furthermore, there is a lot of competition when it comes to price harmonization as local retailers are encountered with pressure from consumers due to the differences in international prices. Therefore, it is evident that the designer apparel market is competitive and companies need to take action in order to compete and be successful. (Euromonitor International, 2014a)


According to the Euromonitor International (2014a) there are various trends in the designer apparel marke...

... middle of paper ...

...countries that successfully resisted recession during the Global Financial Crisis. The strength of the local economy has consequently represented the Australian market as an appealing source for international entrants.
• Luxury brands and retailers in the Australian market must always be “up-to-date with changing consumer tastes”. The Internet is a big influence of these changing tastes, as consumers are expected to evolve as a direct consequence of the exposure to the Internet.
• Premiumisation - is a commercial trend not predicted to die out any time soon. However, theorists are now suggesting “there is only so much premiumisation that can occur before products become unaffordable”, establishing that luxury brands must be aware to what extent their target market is willing to give up before they believe that the cost is exceeding the perceived benefit.

Need Writing Help?

Get feedback on grammar, clarity, concision and logic instantly.

Check your paper »

Growth of the Sports Apparel Indsustry and Nike's Company Overview Essay

- The world`s sports apparel industry is expected to grow and eventually exceed $ 126 billion by the year 2015. This is mainly due to a noticeable trend towards a healthier and more active life-style. Older demographic segments, as well as women representatives mainly accommodate the change. The global sports clothing industry is heavily fragmented with many different companies competing in it. Such brands range from basic discount brands to largely distinct high-end fashion names. Even the bigger already well-established brands have to change and adapt in order to keep up with the fluctuating needs of both wholesale and retail customers....   [tags: designer, competition, market]

Better Essays
1057 words (3 pages)

Australia: Melbourne's Urban Consolidation Essay

- Urban consolidation refers to a diverse set of policies intended to make more efficient use of the existing urbanised areas instead of developing non-urbanised land, thus limiting urban sprawl. The recent publication of the Melbourne 2030 plan indicates that Melbourne is adopting an urban consolidated direction for further development. This has raised many debates over whether it is the right plan. There are two sides to this complex argument. People in favorite suggests that urban consolidation offers a range of solutions to pressing urban problems socially and environmentally, for example it reduces car use and provide better access to facilities, whilst the other point of view argues that...   [tags: Australia, Australian]

Better Essays
971 words (2.8 pages)

Overview Of The Korean Apparel Industry Essay

- Overview of the Korean Apparel Industry SUMMARY Korea's apparel industry has shown steady growth over the past few years with the rapid embrace by its consumers of foreign fashions, an increasingly wider variety of apparel in the marketplace and evolving industry marketing channels. The emergence of new distribution networks for apparel has occurred in tandem with changing consumer tastes and purchasing patterns, most notably through E-commerce, TV home shopping, fashion outlets, and discount stores, which for the most part, weren't in existence before the 1997-98 economic crisis....   [tags: Industry apparel Analysis]

Free Essays
1545 words (4.4 pages)

Loanable Funds Market In Australia Essay

- 1. Introduction: The Reserve Bank of Australia is considering an increase in the target cash rate by 25 basis points in the near future. It is the intention of this report to analyse the positive and negative impacts of a rise in interest rates on the loanable fund market in Australia. In order to analyse the impacts of an increase in interest rates on the loanable fund market, the reasons behind the possible rate rise in the near future will be looked upon. Charts and diagrams have been used to illustrate the intention of this report and it is hoped that by looking at these vital elements the intended user will be able to understand the issue more thoroughly and follow the analysis behind i...   [tags: Economics Economy Australia]

Better Essays
1910 words (5.5 pages)

Essay about Uranium Mining in Australia

- Uranium, as a most significant material in producing nuclear power, has becoming a world renowned energy resource. An article from Bulletin of the Atomic Scientists (2006) points out that, Australia is one of the largest uranium distribution countries in this world and is also one of the countries that can exploit the uranium. So the uranium mining has made a huge influence for Australian and its people. Some people argument that uranium mining can bring enormous economic resources for Australia, for that reason, the government should encourage the exploitation of uranium....   [tags: australia]

Better Essays
680 words (1.9 pages)

Summary Of ' An American Apparel Ad ' Essay

- Time to Play An American Apparel ad is laid out with half of the page showing a colorful image of a man and a woman, but is only shown from the waist down. The woman is atop of the man, with her hands on the man’s stomach. She is only wearing underwear, and the male is appearing to be wearing boxer shorts. The bottom half of the page is white. In big bold text in the upper right hand corner of the second half, it says ‘Playtime’. In the lower right hand corner, it lists all the locations of the American Apparel stores....   [tags: Clothing, Gender, American Apparel, Feeling]

Better Essays
703 words (2 pages)

Essay on Australian Domestic Market: Australian Aviation Industry

- For approximately the past 20 years, since the deregulation of the Australian Aviation industry, the Australian Domestic Market has been profitable. The past half year has brought to light the first negative effects of fierce competition between Australia's airlines the Qantas group and Virgin Australia Holdings Pty Ltd (VAH) (which will be further referred to in this document as Virgin Australia) in the form of loss which can be seen in the below figure. In recent years, the Australian Domestic market has been predominantly a duopoly style market with Qantas Group and Virgin Australia being the main competitors contributing to market share....   [tags: virgin australia, qantas groups, aviation]

Better Essays
1728 words (4.9 pages)

Analysis of the Market Offer for Women’s Yoga Clothing of Lululemon Essay

- Executive summary This report is aiming to analyse the special market offer “women’s yoga clothing” of Lululemon, what’s special about this product is that it is accounting for most of Lululemon Athletica’s sales. Women’s and Girls’ Wear Manufacturing Industry is expected to gain about $589.6 million in 2013-14, a little drop by 3.9%. The major participators in this industry are: • Nike, Inc. • Reebok • Adidas AG Lululemon is a public company that founded in Vancouver in 1998, which now becomes a top athletic apparel company in the world, especially for women’s yoga clothing....   [tags: athletic, apparel, industry]

Better Essays
532 words (1.5 pages)

australia Essay

- *Geography* Australia is the sixth largest country in the world. It lies in the Southern Hemisphere between 11° and 44° south latitude and 113° and 154° east longitude. The entire area of land is about the same size as the continental United States, or about one and a half times the size of Europe. The mainland of Australia has an area of 2,967,909 square miles. The country is divided into six states: Queensland, New South Wales, Victoria, Tasmania, South Australia, and Western Australia. The geological activity that created the country’s mountains, plains, and rivers ceased millions of years ago....   [tags: essays research papers]

Better Essays
1487 words (4.2 pages)

Australia Essay

- Australia Australia, the continent down under, filled with kangaroos, koala bears, and many more unique creatures. I always wanted to go to Australia, but never knew much about it, like the history behind it, and what there really is to do. So I decided to research it and talk to people that are familiar with it. I started my search off by looking in an encyclopedia called Encyclopedia International and looked up Australia. The encyclopedia was written back in 1970 but things have changed since that time....   [tags: Australia Research Papers]

Free Essays
2566 words (7.3 pages)