"Design is thinking made visual." - Saul Bass
Design is not about what it looks like or feels like, about is how it works. Saul Bass, a graphic designer and Academy Award-winning filmmaker, is best known for his design on animated motion picture title sequences. He created identities for some 80 major corporations in his time, which on top of the groundbreaking film title designs for famous directors such as Alfred Hitchcock, Stanley Kubrick, and Martin Scorsese. During Saul Bass's 40-years career, his masterpiece of works include "The Man with the Golden Arm" and "North by Northwest" had touch many people, not just designers, or students, or observers of design, or those who know and can explain what a designer is and does. His design philosophy of symbolize and summarize even resonates today in the bare-bones Apple logo, the inviting simplicity of Google's homepage, and the clean, touch-screen tiles of Microsoft's "Metro" redesign for the Windows Phone. He had create a lot of successful works that still lives on today, long after his passing 17 years ago.
"If I do my job well, the identity program will also clean up the image of the company, position it as being contemporary and keep it from ever looking dated." -Saul Bass
Content:
Design is thinking made visual. As creating visual in design thinking, it's about concepts, ideas or about the solutions for problem solving. Human brains process visuals 60,000 times faster than text. About 93% of all communication is nonverbal. Ones can gather a story from an image, rather than a word on its own. Storytelling is therefore a critical skill that a designer must all develop if he or she desire to become great visual thinkers. Based on the Universal Principles of Design, storytel...
... middle of paper ...
...trinsically related to the process." -Paul Rand
As the National Education Association has pointed out, ”Western civilization has become more dependent than ever on visual culture, visual artifacts, and visual communication as a mode of discourse and a means of developing a social and cultural identity.” This shows that visual communication is more powerful than verbal communication, and it can be seen everywhere today, from electronic media to environmental contexts.
As a designer, visual communication skill is very essential to present a design or product to the client and consumers. It also represents the characteristic of the designer himself and the message of the design can be deliver to the public easier. Not everyone born to be a visual thinker, but as long as ones are willing to learn, he or she can become a successful visual communication designer one day.
Lawson, Bryan. How Designers Think: The Design Process Demystified. 4th ed. Oxford: Architectural Press, 2006.
Saul Bass was well-known for his design of title sequences, film posters and corporate logos. ‘During his 40-year career Bass worked for some of Hollywood’s greatest filmmakers, including Alfred Hitchcock, Stanley Kubrick, Otto Preminger, Billy Wilder, and Martin Scorsese’(Art of the Title,2017). In the beginning of his
“Design is the method of putting form and content together. Design, just as art, has multiple definitions, there is no single definition. Design can be art. Design can be aesthetics. Design is so simple, that’s why it is so complicated.”(Rand, Paul)
Literacy is the act of conveying, analysing and understanding messages to make meaning of interactions. Therefore, literacy can be defined as a multifaceted, continually evolving multimodal process using numerous semiotic systems for communication purposes. A literate individual is required to make sense of information received in order to articulate or express an appropriate response; although, literacy strengths will vary depending on the context or social situation. In an increasingly multicultural and technologically "savvy" classroom, the teaching and learning of multiliteracies is of particular importance as it ensures students gain the skills needed to successfully communicate in a modern world. Therefore, it is necessary for literacy to be described as multimodal, which includes the use of aural, gestural, linguistic, spatial, and visual modes with a purpose to send and receive information. The term multimodal also incorporates the use of art, digita...
Color is an important resource in visual communication. Color has many functions. It can be used to classify people, places and things. The colors of a flag can designate a nation. Corporations and universities use color to distinguish identity. With maps, colors can distinguish water, land, etc. They can mark and identify separate elements. The colors become icons. Color can convey an interpersonal message without language. This can be expressed in the colors that we wear such as ‘the power tie’ or colors that indicate safety and warning. C...
With his down-the-rabbit-hole approach to design and obsessive attention to detail, Wes Anderson, writer, director and auteur, is best known for his highly stylized movies. His extremely visual, nostalgic worlds give meaning to the stories in his films, contrary to popular critical beliefs that he values style over substance. Through an analysis of his work, I plan to show that design can instead, give substance to style.
Drucker, Johanna, and Emily McVarish. "Corporate Identities and Inernational Style." In Graphic Design History: A Critical Guide. 2. Reprint, Boston: Pearson, 2013. 247-257.
Lawson, Bryan. How Designers Think: The Design Process Demystified. NY: Architectural Press, 1980, 2007. Massachusetts: NECSI Knowledge Press, 2004.
Many do not consider where images they see daily come from. A person can see thousands of different designs in their daily lives; these designs vary on where they are placed. A design on a shirt, an image on a billboard, or even the cover of a magazine all share something in common with one another. These items all had once been on the computer screen or on a piece of paper, designed by an artist known as a graphic designer. Graphic design is a steadily growing occupation in this day as the media has a need for original and creative designs on things like packaging or the covers of magazines. This occupation has grown over the years but still shares the basic components it once started with. Despite these tremendous amounts of growth,
in today's society and is important to have in life. Graphic design is used in media, the
Hegeman, J. (2008). The Thinking Behind Design. Master Thesis submitted to the school of design, Carngie Mellon University. Retrieved from: http://jamin.org/portfolio/thesis-paper/thinking-behind-design.pdf.
The battle for superiority and dominance between words and images is long and on-going. Both can be found everywhere, mostly in books, magazines, television, paintings, and movies. However, in more recent years, the dominance of images over words can be seen. In a world where better, faster, and easier communication is necessary, images are a far better option than words. Mitchell Stephens in “By Means of the Visible: A Picture’s Worth,” Ward Churchill in “Crimes Against Humanity,” and the director of Within These Walls, Mike Robe, concur that images such as gestures, symbols, and pictures have a widespread and profound influence. In truth, “painting is much more eloquent than speech, and often penetrates more deeply into one’s heart” (Stephens 473). Thus, images are more powerful than words because they communicate more clearly and concisely, cater for a wider and more diverse audience, and connect with people on a deeper level.
Normally sighted people think of visual literacy as the way in which we interpret and decode meaning in advertising, signage, art, and so on. What this course in visual literacy has taught me, is that the term “Visual Literacy” can be altered depending on the persons individual sense of vision. James Elkins comes the closest to the best description of visual literacy, “Understanding how people perceive objects. Interpret what they see and what they learn from them.”
I was interested particularly in doing graphics design and the visual communication that I was inspired by combining images phrases and ideas to illustrate to the target and audience so that they would impact and react on those kind of illustrated for e.g. the billboards, poster, the product packaging and lots of more advertisement there. There are lots of elements on different types of media that I have already mentioned but there are also examples like Logos which really encourage people and make those people to think about logos. There are also lots of books designs and magazines advertisements thinking from these graphics design use of socially, morally ethical thinking mainly it happens when people do mostly think about positively and negatively so it would affect people’s mind and they would think more in detailed meaning which is called graphical visual communication, to demonstrate the recycle logo which would be advertise the recycling of ‘trees hunger and suffer do recycle paper’.
Media and technology have an ever increasing role in how we as humans communicate with one another as well as help impact our culture. The printed word, once able to be mass produced helped usher in an era where where people could seek the education and reading skills they desired, brought print and knowledge to the masses. Now with the more common use of digital communication and media outlets, our options for information and communication are almost entirely unimpeded. Technology allows us to live through multiple Renaissance type periods filled with ever growing pools of information from which to share, and culture changing happenings coming from every corner of our connected world.