Other than the arts, it is an industry which represents a lovely blend between bureaucratic business and colorful creativity. Just my cup of tea. Most specifically, I wish to be the Creative Director of an agency, the catalyst to creation. Everything passes through them and in turn by their team. With this combination of creative and social skills, I felt it to be a perfect fit for my wondering mind. However, what intrigues me the most about this position and mystifies me with the same intensity is the director’s involvement with the creative process. A process distinctly human and free thinking, sometimes random and inappropriate, but always necessary. How creativity comes about in advertising and the means by which it is formed, intrigues me the most about this phenomena.
The Indefinite Definition
“The creative aspect of life which finds its clearest expression in art baffles all attempts at rational formulation.”
- C. G. Jung
Before discussing any more, clarity toward the term “creativity” should be defined. “[Creativity] is extraord...
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...rd Business Review. Web. June 2013.
Rosengren, Sara, Micael Dahl´en and Modig, Erik. “Think Outside the Ad: Can Advertising Creativity Benefit More Than the Advertiser?”
Journal of Advertising 42(4), 320–330 Academic Search Premier. Web. 11 Mar. 2014.
Seave, Ava. "What Is 'Creativity' In Advertising, And When Does It Lead To Market Performance?" Forbes. 30 Nov. 2013. Web. 5 Mar. 2014.
Walczak, Mark. Ethnography at Fivestone Studios. Nashville. 20 Feb. 2014.
1. What do you do here at Fivestone?
2. What kinds of creativity go into a collaborated project?
3. Are there areas where creativity is needed more?
4. What is the creative process behind a project?
5. Where in this process are you most involved?
6. How much creative freedom is given to you in a project?
7. What makes someone successful in this creative business?
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