My brothers and I are odd cases in relation to the rest of our family. We were, for one reason or another, blessed with the abilities to understand and perform music. Through this innate form of creative expression, I was released to the world of the right brained and found fascination in the act of creation. Due to my need to create something fresh and authentically my own, it made slim my options toward a career choice. I had to do something that would allow me to show my individualism, express my interpreted thoughts in a medium, universally understood, and allow for that idea to be nurtured by not only myself, but by others with similar quirks. My conclusion: Advertising.
Other than the arts, it is an industry which represents a lovely blend between bureaucratic business and colorful creativity. Just my cup of tea. Most specifically, I wish to be the Creative Director of an agency, the catalyst to creation. Everything passes through them and in turn by their team. With this combination of creative and social skills, I felt it to be a perfect fit for my wondering mind. However, what intrigues me the most about this position and mystifies me with the same intensity is the director’s involvement with the creative process. A process distinctly human and free thinking, sometimes random and inappropriate, but always necessary. How creativity comes about in advertising and the means by which it is formed, intrigues me the most about this phenomena.
The Indefinite Definition
“The creative aspect of life which finds its clearest expression in art baffles all attempts at rational formulation.”
- C. G. Jung
Before discussing any more, clarity toward the term “creativity” should be defined. “[Creativity] is extraord...
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Journal of Advertising 42(4), 320–330 Academic Search Premier. Web. 11 Mar. 2014.
Seave, Ava. "What Is 'Creativity' In Advertising, And When Does It Lead To Market Performance?" Forbes. 30 Nov. 2013. Web. 5 Mar. 2014.
Walczak, Mark. Ethnography at Fivestone Studios. Nashville. 20 Feb. 2014.
Appendix A
1. What do you do here at Fivestone?
2. What kinds of creativity go into a collaborated project?
3. Are there areas where creativity is needed more?
4. What is the creative process behind a project?
5. Where in this process are you most involved?
6. How much creative freedom is given to you in a project?
7. What makes someone successful in this creative business?
Shaughnessy, M. F., & Wakefield, J. F. (2003). Creativity: Assessment. In N. Piotrowski & T. Irons-Georges (Eds.), Magill's encyclopedia of social science:Psychology (pp. 459-463). Pasadena, CA: Salem Press. Van Hoose, W.H. (1980).
Shaughnessy, M. F., & Wakefield, J. F. (2003). Creativity: Assessment. In N. Piotrowski & T. Irons-Georges (Eds.), Magill's encyclopedia of social science:Psychology (pp. 459-463). Pasadena, CA: Salem Press.
In their article, “The Creativity Crisis”, authors Po Bronson and Ashley Merryman explore the urgency of the downfall in the public’s “creativity quotient.” Bronson and Merryman emphasize the necessity for young children to be imaginative. Through an IBM poll, they verify that with the decrease of creativity in our society comes an array of consequences seen in the work field. The authors remind readers of another reason for the importance of creativity; they argue that creative ideas can solve national matters. Hence, Branson and Merryman believe that original ideas are key for a better world. Though I concede that creativity is a vital key to the solution of many national problems, I still insist that teaching creativity,
In Sir Ken Robinson’s Ted Talk video, he had many major points that relate to the definition and importance of creativity. A major point how creativity is as important in education as literacy. According to Sir Ken Robinson, “we should treat it with the same status. He explains is that education is used to prepare use for the future, but the future is unpredictable.”.
In conclusion to some up this essay the term ‘creativity’ will always cause a debate in the educational system as. There will always be difficulty defining it as many use the term too loosely to have a definitive meaning. It requires risk taking, it is difficult to portray creativity when schools are so obsessed with right or wrong answers for ways of doing things. Society teaches us the risks are bad because the government and its policies interfere with our own choices and decisions.
I have a truly clear idea of what I enjoy doing since I was a child, now as a young adult it´s time to select a career that involves my interests. For the past five years I have been planning how I wish to spend rest of my life, and finding for a way to reach there. The business of fashion has always been in my plans. I remember that as a child, I would design clothes for my dolls, and later I would bring them out to the yard to take pictures of them. I filled out my parent’s camera with pictures of Barbie dolls sitting in a tree, contemplating at the horizon and wearing the clothes I designed for them. I would sell board games outside my house, somehow I convinced my mom to buy all these board games that way I could re-sell them at a higher
Creativity is one of the mission of a teacher in every age, and discipline. As he may be creative to motivate students, he has to generate creativity in his pupils. In this way, understanding the relation between the neurobiology of creativity and its cognition is useful to every teacher.
Creativity is as crucial to the future of humans as medicine and other forms of research. As the creativity around the world has decreased, something must be done. Creativity is the ability to discover and advance in new topics and territories,as the board of education in Windham, classes in creativity should be implemented to improve the creativity levels at least in the future of the U.S.
In talking about creativity, let us first consider its two possible meanings: Creativity in the sense of creating something new, something which can be seen or heard by others, such as a painting, a sculpture, a symphony, a poem, a novel, etc., or creativity as an attitude, which is the condition of any creation in the former sense but which can exist even though nothing new is created in the world of things…
There is a magnitude of research put behind trying to find the link between creativity and...
"Quotations by Subject: Art." The Quotation Page. QuotationsPage.com and Michael Moncur. Web. 23 Feb. 2015. .
‘Creative without strategy is called “art”. Creative with strategy is called ‘advertising’. Creativity grabs attention. People are flooded with millions of ads each day, but screens most of them out. Creativity allows advertisements to get past the filtering process and appeal to the intended audience. (Altstiel & Grow 2012) Advertising agencies nowadays are forced to think outside the box, by looking at the bigger picture and constantly discovering new ideas and ways to grab people’s attention. A successful creative advertisement results from the ability to incorporate strategic concepts in order to draw the line between plain art and advertising. There are no rules, no patterns to creating highly creative advertising. (Lee 2000)
Dr. Conner and her team broadly define creativity as “…coming up with novel or original ideas; expressing oneself in an original and useful way; or spending time doing artistic
“Creativity is connecting things. When you ask creative people how they did something, they feel a little guilty because they didn’t really do it, they just saw something. It seemed obvious to them after a while. That’s because they were able to connect experiences they have had and synthesize new things.” - Steve Jobs, Founder of Apple Inc.
To be creative means having the ability or the power to create. Human beings are creative animals. In the field of literature, creative writing is taught as a course, in which students are encouraged to be original and imaginative. Creativity is, thus, associated with ‘originality’ and ‘expressiveness’ and with ‘imaginativeness’. A controversy once raged over the issue of whether creative writing is teachable. Many critics believe that writers are born and not made; that is to say, talent is everything. Others believe that talented writers become better and more accomplished if they receive instructions in creative writing. The number of creative writing programmes instituted in European and American universities today easily tells us which side has won the argument. Even in Nigeria, many universities, Lagos being one example, now teach courses in creative writing. Creativity or creativeness is defined as “a mental process involving the generation of new ideas or concepts, or new associations between existing ideas or concepts” (Wikipedia, online dictionary). The following factors are variously seen as determining and controlling creativity: divine intervention, cognitive processes, social environment, personality traits and chance or ‘accident’. Creativity is a characteristic identified in geniuses and has also been associated with mental illness. In the past, people