which would fully profile the opportunity for more 3D movies, Cinema Consulting Group chose to interview participants by a convenience sample. We chose a convenience sample so we could have a broad dynamic of participants who would be easy to interview. The participants were moviegoers who have had experience in watching 3D movies. We reached the participants by reaching out to people who were close to us: friends, co-workers, significant others and roommates. By interviewing those close to us, we knew we would get honest and frank answers. Sony is a dominant company in the movie industry. Since it has such power in the field, it is time for Sony to seize the opportunity that is 3D movies. 3D is a great opportunity for Sony to take part in for multiple reasons: moviegoer interest, high box office return, and hard to pirate. Sony Pictures, the subdivision of Sony that is focused on movies is doing very well financially.” Sony Pictures…became the third major movie and television studio to report increased revenue and operating income for the quarter ended Dec. 31” (Fritz, 2010) The amount of revenue for Sony Pictures “grew 25% to $2.2 billion.”(Fritz, 2010) With this increase in revenue, Sony has the financials to invest in developing 3D movies, which are more expensive than its 2D counterpart. There is a definite opportunity for 3D in the movie industry. 3D movies are different because it makes the movie-going experience more life like. In 2009, there was an influx of 3D movies. As CEO Sir Howard Stringer said, “It’s gathering momentum because it startles you. It’s better than you remember.” (CBS) This momentum is the driving force towards the development of more 3D movies. People are coming out to see movies more and more and ... ... middle of paper ... .... Before surveys were done, we believed that consumers would be love for all movies to be in 3D. We found though that instead it would be preferred if 3D stuck to only a few genres such as animation, action and Sci-Fi/fantasy. Sony should increase the amount of films from this genre into 3D. People are willing to spend a few more dollars on a movie ticket if it is 3D. However, the idea of converting archived movies from 2D into 3D at this current time does not seem to be a good idea. Instead, we propose to wait and see if the market takes to 3D televisions and blu-ray players. If these are deemed a success, a trial of some movies being converted into 3D is recommended. The bottom line of our results is that Sony has a great opportunity to produce more 3D movies in specific genres. The market is interested by the concept and would be willing to spend more to get more.
Movies are a key influencer in the market of entertainment. In the U.S it is one of largest exports. It currently is consisted of 3 stages which include; studio production, distribution, and exhibition. There are big companies in the current market, they are AMC, Regal, and Carmike Cinemas.
Christopher Nolan’s The Dark Knight (2008) is representative of key changes in contemporary media conglomerate Hollywood in terms of marketing, distribution, and production because of the steps it took to turn a standard superhero film into a worldwide phenomenon that not only succeeded as a standalone film, but also helped to revitalize an entire franchise, paving the way for many more of its kind. This was accomplished through the breaking of typical marketing trends by utilizing various vigorous viral marketing campaigns and interactive, fan-powered “scavenger hunts”, both online and in the real world, that led to the revelation of new scenes, ads, and teasers. Additionally, the film’s domestic and foreign distribution was so massive at the film’s release, that it still holds records today as the 4th highest total grossing box office and 5th highest grossing opening weekend in North America, 4th widest domestic opening (showing on 9,200 screens in 4,366 theaters), and 18th highest all-time grossing box office worldwide record. Needless to say, The Dark Knight was the highest grossing film of the year in 2008. Supplementary material, including animated films and video games, were also created and distributed between the releases of Batman Begins and The Dark Knight as a simultaneous method of franchise reinforcement as well as promotion for the upcoming second installment of Nolan’s Batman universe. It can be asserted that as a result of these fresh new marketing and distribution trends, Christopher Nolan has played a significant role in helping to usher in successful new production practices that will shape the way films will be produced over the course of the transitional blockbuster/digital production era in Hollywood during ...
Tim Sarnoff, Technicolor deputy CEO and president of product services, said the VR projects will allow the company's creative teams to find new ways to reach out to the
As can be seen in exhibit to solution 2, we have estimated the per-film value of each production company. MCA Universal, Warner Brothers and Walt Disney Co are the only production companies that provide a positive per film value, with values of 9.89, 1.92, 12.56 million respectively. This value is calculated by dividing the net present value of all the movies by the total number of movies. We also calculated the average value of each production company based upon their share of the total number of movies produced. The companies with positive values were MCA Universal, Warner Brothers and Walt Disney Co is also the only production companies that provide a positive per film value, with values of 1.40, 0.37, 1.40 million respectively. These values are based on the average value per film multiplied by the company's average share of the industry.
Movies are a great way to take a break from your hectic life and just relax. Movies have been entertaining you and everyone around the world since the mid 1800’s. The evolution movie went from black and white pictures to color and sound to finally 3-D film. Directors, artists, and inventors took hundreds of years to just perfect putting the one by one captured pictures in a fluid motion to make a ten second movie. So, just think about trying to create the 3D effect or even how movies were created.
Movies today are extremely expensive to make and are typically financed through either film studio contracts or from investors willing to take a risk. In order to be successful, movies need to be marketed and distributed either under contract by the film studios or by companies that specialize in such services. The aspects of financing, marketing and distribution of films have changed between the studio and independent systems over the years as the evolution of the film industry took place.
How could a company that was built into a multibillion dollar empire fail less than two decades later? Blockbuster Entertainment started with one store in Dallas in 1985 and rose up to become the dominant force in the movie rental industry. They were acquired by Viacom, at the pinnacle of their success, for $8.4 billion in 1994 and were in bankruptcy by 2010. A series of blunders by upper management, highlighted by a lack of strategic vision, led to Blockbuster’s rapid decline and ultimate failure.
Film was not always as it is today due to the digital sounds and graphic picture enhancements of George Lucas's THX digital sound in the late 1970s to enhance the audience's perceptions. Sound was first discovered in 1928 and the first films before that were silent. There is a social need to heighten an audience's film going experience and it allows each person to color their own views of what they see and presents either directly or indirectly society's moral values.
Movie theaters are focusing on moving from film projection systems to digital and 3D systems. With these added technological changes, ticket prices typically rise creating revenue gains for the industry. These changes are drawing more consumers into the theaters because the in-theater experience is something that they cannot get from online streaming at
film can make or break a movie. Marketing a film takes up a great deal of the money that is
...n able to reach otherwise. With unlimited possibilities and the creative minds in the world, the film industry is likely to consider seeing drastic changes. Like the world has in the past, peoples’ likes and dislikes will change with the ever-changing technological world. What we enjoy as a society in 2005 is likely to be considered as bland as we consider the black and white silent films, in the years to come.
Across the globe watching movies started as an asylum for the working class, but slowly the ideas being portrayed onscreen have evolved resulting in movie going to become almost religious. Movies have the ability to leave us in awe as a result of their ability to give us a glimpse of a dream, however unrealistic. I myself am a huge fan of the film industry. I started to feel a certain reverence for it because of the way it inspired me to dream and gave birth to my ambitions. This ultimately led to me to go into an in depth investigation of whether I was the only one who felt this way and what affects had been created because of this feeling.
First of all, I would like to go over my expectations of movies in the future:
Many people don’t think about it so much, but movies (or just film in general) have become such a big part of our lives that we don’t think much of it because it just feels like a usual part of living. But have you ever wondered why this is, and how far back film started? Movies and film have been around for a long time, have developed in big ways throughout time, and has advanced in such a big and new way to this day.
Motion pictures have been entertaining people of all languages from their beginnings in silent films, to television and now on the World Wide Web. This essay will be discussing the recent history and innovations of both film and television as well as the advent and growth of the franchise, the merging of the two medias, the synergy of both motion medias into the New Media, and the effect of New Media on their future.