Dell Marketing Strategy

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Appropriate marketing strategy are needed to reach potential customer. Different type of customer need different type of marketing strategy. There are different type of marketing strategy that can be implement to final consumer & households or corporate buyers.

Appropriate marketing strategy is needed to reach final consumers or households. Basically, this type of customer buy product and services in the category of nice-to-have, and often to improve their quality of life. Individual consumer buys product and services for his or her own use, they are free to make purchasing decisions based on instinct, whim, or gut feeling. There are also other method to reach potential final consumers and households ;

1. Demonstrate Value

Actions speak louder than words. If you want clients to be aware of the value of your products or services, you will need to give them a test drive. Open the door with newsletters, workshops, a free session or articles found on your web site. Over time demonstrating the value you provide will convince prospective clients of your ability to solve their problems and help position you as a trusted advisor.

2. Build Your Network

The objective is to know who is interested in your products and services. Networking is a good idea because people like to buy products from people they know and trust. If they’ve met you or been referred to you they are more likely to trust you. Depending on the business you are in, you can build your network of prospects through conventional networking or through your web site and email. Either way the more qualified prospects you have in your network the better.

3. Stay in Touch

Memories are short. Once we hit middle age most of us can't remember the host of services various firms provide. In most cases its safe to assume your target market has forgotten about the range of solutions you offer, if they remember you at all. Stay in touch with your target market on a monthly or, at a minimum quarterly basis. When you contact people be clear about the action you want prospective, existing and past clients to take.

In the other hand, the appropriate marketing strategy to reach corporate buyers are different. This is because corporate buyers involving large contracts, larger compared with small businesses and individuals, and often longer-term. There are other methods can be use to reach corporate buyers;

1. Understand the culture of the corporate organization.

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