The Elements Of The Promotional Mix In New Zealand Case Study

Task 1:
Question 1.1:
Definition of Marketing: marketing is the thing that every organization needed to spread out the information of the organization to the social area to let the people know about it and create the chance to attract the customer. That is a process of communicating, making the customer interested about the product and service that the organization provide.

Definition of promotion:
For every organization, promotion is the way to let them attract more and more customers. That means it is a way which include lots of method to help the organization to create customer awareness and to get more profit.

Diagram:

Role of promotion: (McDonald’s in NZ and US)
In NZ:

(Mcdonald 's, 2015)

Question 1.2:
The elements of the promotional mix in New Zealand:
Sales Promotion: Many McDonald’s shop in New Zealand has sales promotion to attract more customers or make customers want to purchase more. For example, normally if people buy a pie in McDonald’s at night, they can get another one for free.
Advertising: There are lots of advertisements posters on the bus station of New Zealand during the 2014 Brazil World cup, the advertisement is for the ‘World Cup Bugger’.
Public Relations: Sometimes, the staff or manager of McDonald’s ask the customer who orders the new products, they want to know how the customer feels about the product. The feedbacks can make them keep doing well and keep the good relation with the public.
Product Replacement:
There are lots of American and other countries’ movie act in the New Zealand cinemas. Sometimes the actors eat the product from McDonald’s in the movie and it cause into lots of people who watch the movie want to go to McDonald’s.

For example, normally if people buy a pie in McDonald’s at night, they can get another one for free.
(Assignment point, 2014)

In USA:
Sponsorship, the McDonald’s is in sponsorship with the NFL (American football Cup), so the NFL fans can see the big poster on aside of the football field. It’s make people imagine to buy something to eat in McDonald’s when they feel hungry during the match. Product placement, There are lots of famous actors from America in the American movies. If one of them eat the McDonald’s food in the movie, and thousands movie fans can see that in the movies, they would be very easy to be attracted and to buy the same McDonald’s product with what actors eat in the movies.
(Assignment point, 2014)

Business:
In New