“Sex sells” is an aphorism closely adhered to by both the film and print advertising industries. For over a century, magazines, newspapers, film, and other advertising mediums have utilized women and sexuality to persuasively market their products to consumers (Reichert, 2003). By representing an assortment of consumer products surrounded by women who exemplify a “desired” body type, marketing specialists quickly discovered the direct correlation between sexuality and consumer buying. So why is using beauty and sexuality as a marketing gimmick so harmful? With women being the primary audience of both general interest and consumer product magazines there is constant exposure to the idealistic body image that advertisers and mass media believe women should adhere to.
What is considered to be the ideal body shape in current trends is rapidly becoming more and more unattainable by the average individual. The false body shapes created by using photographic manipulation software, airbrushing, special lighting effects, surgical alte...
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... self-worth, nor should it be a determining factor when examining someone else. Personal health should never be risked in order to achieve unrealistic body image goals.
Reichert, T. (2003). The erotic history of advertising. Amherst, NY: Prometheus Books.
American Psychiatric Association. (2000). Diagnostic and statistical manual of mental disorders
(4th ed., text rev.). Washington, DC: American Psychiatric Association.
Spitzer, B.L, Henderson, K. A., & Zivian, M. T. (1999). Gender differences in population
versus media body sizes: A comparison over four decades. Sex Roles, 40(7–8), 545–565.
Walton, A. (2012). The True Costs of Facebook Addiction: Low Self-Esteem and Poor Body
Image. Retrieved from http://www.forbes.com/sites/alicegwalton/2012/04/05/the-true-costs-of-facebook-addiction-low-self-esteem-and-poor-body-image/
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