The Downfall of the Newspaper
The newspaper industry presaged its decline after the introduction of the television and televised broadcasting in the 1950s and then after the emergence of the internet to the public in the 1990s and the 21st century with its myriad of media choices for people. Since then the readership of printed media has declined whilst digital numbers continue to climb. This is mostly due to television and the internet being able to offer immediate information to viewers and breaking news stories, in a more visually stimulating way with sound, moving images and video. Newspapers are confined to paper and ink and are not considered as ‘alive’ as these other mediums.
In a study conducted by State of the Media, it claims that one of the main problems in the newspaper industry is the rapidly declining advertising revenues. As seen in the below dataset, as print advertising revenues have fallen by 58%, online revenues have grown by 117% in the past decade. It can also been seen that when the world faced a global recession in 2009, the revenue from ads plunged dramatically and in turn has only accelerated print journalism’s woes.
Along with strong competition f...
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...ntegrity. As this new journalistic mediascape continues to evolve, there needs to be ....
http://stateofthemedia.org/2012/newspapers-building-digital-revenues-proves-painfully-slow/newspapers-by-the-numbers/ (Retrieved May 20, 2014)
http://www.wnd.com/2013/08/rush-the-untold-reason-newspapers-are-dying/ (Retrieved May 21, 2014)
http://www.wired.com/2009/03/the-future-of-n/ (Retrieved May 20, 2014)
http://www.reuters.com/article/2011/07/08/us-twitter-factbox-idUSTRE76700F20110708 (Retrieved May 20, 2014)
http://www.acu.edu.au/about_acu/faculties,_institutes_and_centres/education_and_arts/about_the_faculty/news/acu_launches_new_units_in_digital_journalism (Retrieved May 22, 2014)
http://courses.mq.edu.au/postgraduate/master/master-of-future-journalism (Retrieved May 22, 2014)
http://stratechery.com/2014/stages-newspapers-decline/ (Retrieved May 20, 2014)
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