When deciding between similar products, consumers are often drawn to familiar names and logos over the unknown. Corporations are well aware of this fact, and are willing to pay large quantities of money for the right to a label. In 1994, the Florida Department of Citrus paid the American Heart Association $450,000 dollars for a promotion and advertising deal that prohibited any other citrus provider from using the AHA’s logo or promotion (Burros). Florida Citrus has no special benefits over California or Mexican citrus- but they have the ability to convince consumers that their product is better for you. The AHA is aware that their system is not the most ethical, as can be seen in their refusal to call their agreements with corporations “endorsements”. “We don't endorse products,'' said Brigid McHugh Sanner, the heart association's senior vice president for communications and advocacy ''We call those food-certification programs or corporate relationships. None of this constitu...
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