Deceptive advertising has been around since the beginning of time and still prevalent today. Sometimes it is done unknowingly by an advertiser, however more often than not; it is done with the intent to mislead the consumer making deceptive advertising a relevant marketing ethics issue. Deceptive advertising is a growing trend among business in our society. This trend includes directly trying to deceive consumers into thinking that they are getting something great but in reality they are getting nothing. All age groups are targeted by deceptive advertising it is just a matter of how consumer savvy you are. Almost all companies are guilty of this crime, including Phillip Morris Tobacco, weight loss programs and even grocery stores just to name a few.
Under both Federal and State law, an ad is unlawful if it tends to mislead or deceive even if it doesn't actually fool anyone. If your ad is deceptive you'll face legal problems whether you intended to mislead the customer or not. What counts is the overall impression created by the ad, not the technical truthfulness of the individual parts. Consumers are greatly influenced by countless advertisements urging then to purchase products that they may or may not need or want. The reason that many companies and business falsely inform consumers is purely for more business. If a company feels that a product does not have high enough quality as their competitors, the company will mark down the price and maybe put the product in an eye-catching box or make up a catchy slogan. A lot of consumers can see right through this scheme, but most do not. While many of these advertisements honestly inform and educate consumers, some are false, deceptive...
... middle of paper ...
...es controversial issue. What may appear to be a harmless advertisement to one person or group may be very misleading to another. With the increase in technology and the ever increasing use of the internet, consumers remain prime targets for deceptive advertising and marketing practices. Fortunately the laws and monitoring agencies continue to improve and will continue to protect the consumer from many advertising and marketing practices. All in all, although ads might be pleasing to the eye, and make you feel all warm and fuzzy inside, just remember they are mostly filled with lies and deceit. Try to study products and know what you are getting yourself into. Buyers Beware.
American Marketing Association [online]. Available: www.ama.org
Better Business Bureau [online]. Available: www.bbb.org
Federal Trade Commission [online]. Available: www.ftc.gov
Need Writing Help?
Get feedback on grammar, clarity, concision and logic instantly.Check your paper »
- Marketing Term Paper Deceptive Advertising Deceptive advertising has been around since the beginning of time and still prevalent today. Sometimes it is done unknowingly by an advertiser, however more often than not; it is done with the intent to mislead the consumer making deceptive advertising a relevant marketing ethics issue. Deceptive advertising is a growing trend among business in our society. This trend includes directly trying to deceive consumers into thinking that they are getting something great but in reality they are getting nothing.... [tags: Business Marketing]
1487 words (4.2 pages)
- Deceptive Advertising As a consumer in a world of constant advertising messages being flashed before my eyes, I am always wary of the truth of those messages that I see. It is terrible when consumers see an advertisement, whether it is in a magazine, television or any other medium, and they decide to make a purchase only to find out they are not getting what they originally planned or have to pay more than they had expected. Deceptive advertisements have been a problem since the early days of media and consumers have needed to keep an eye out for them.... [tags: Argumentative Persuasive Ads Essays]
2485 words (7.1 pages)
- Misleading and deceptive conduct According to Section 9, no person shall, in trade, engage in a conduct that is misleading or deceptive or likely to mislead or deceive. Breaching of this section does not constitute an offence but it’s a provision of the most civil actions of the breaches of the Act (Hubbard, 2013). When an employee makes a statement that David Beckham used a shave machine purchased from MME Ltd, if untrue, breach s13 (e), if there is no image of David Beckman in any of the advertisements with no accompanying statement, then it will not be false or misleading representation but under ss9 and 10 it will be deceptive conduct provided it can be argued that, somehow the advertise... [tags: price, trademarks, products]
2075 words (5.9 pages)
- We live in a fast track society, and the goal of the typical consumer is simple: get the best product for the least amount of money in the shortest amount of time. When at the supermarket, it is easy to quickly scan boxes and cans for signs that assure us of a quality product. Among these familiar signs are the stamps of approval from the American Heart Association and the Smart Choices program. In many cases, however, these assurances of quality and nutrition are not what they seem to be. The use of deceptive health marketing by corporations on food products is unethical.... [tags: advertising, marketing]
1641 words (4.7 pages)
- Companies rely on advertising to sell their product and the lengths they will go in order to make a profit include via targeting demographics, spending millions on advertising campaigns, researching how to most appeal to buyers with the shape and design of their products, sponsoring public events such as the Olympics that imply health or pride by association, and establishing or stealing a namesake to gain revenue through brand recognition. A corporation only looking out for their bottom line will not always benefit the customer as shown by overcharging for products, causing unnecessary sickness and hospital bills, giving misleading information, and using data from flawed or biased studies i... [tags: Advertising, Nutrition, Brand, Public]
1198 words (3.4 pages)
- The Meaning of Advertising Advertising is a very important role in the competition of today 's society. Its role became more and more important because it brings different meaning to customers, sellers and society. Therefore, this part will be talk about advertisement is so important for customers, sellers and society. The meaning of advertising to the customers Advertisements not only contribute to the producers and businessmen but also contribute to the customers. It plays a very key role in customers ' life and offers a consciousness of existence of the products and services to the consumers.... [tags: Advertising, Brand, Marketing, Graphic design]
1113 words (3.2 pages)
- As the internet became more popular, so did a new form of advertising: social media. While social media advertising is different than print or television advertising, the same rules and regulations apply. But, it is difficult for companies to know when they are crossing the line. A rule often forgotten by businesses when using social media advertising is disclosing endorsements. An example of this oversight was described in a MediaPost article: “Advertising agency Deutsch LA, Inc. came under scrutiny in 2014 from the FTC for the social media campaign it designed for the Sony PlayStation Vita.... [tags: Advertising, Mass media, False advertising]
1309 words (3.7 pages)
- On January 2, 1971 a huge step was made to ban cigarette companies from advertising on radio and television. This law was a monumental step in limiting the ability for tobacco companies to freely advertise their dangerous products. In this modern day and age, the problem of cigarette and tobacco advertising needs to be addressed once again. Cigarette companies continue to advertise in new mediums using emotional claims, and deceptive advertising to sell a harmful product. They need to be stopped.... [tags: Advertising, Tobacco advertising, Tobacco]
1219 words (3.5 pages)
- The meaning of advertising to the customers Advertisements not only contribute to the producers and businessmen but also contribute to the customers. It plays a very key role in customers ' life and offers a consciousness of existence of the products and services to the consumers. The meaning of Advertising to the consumers can be talk about under the following several pointes. The first is convenience; Advertising will be making shopping simple by decreasing the time and energy participate in shopping.... [tags: Advertising, Brand, Marketing, Graphic design]
1064 words (3 pages)
- Fitch the homeless is more than just an eye opener, it is a movement and a stand for something. Abercrombie & Fitch owner thinks he and his company is superior to others and better than everyone else. He only hires and advertises good looking people in orders to attract the “cool kids”; he says that his clothes are not for the “not so cool kids”. This is a danger to our community and society because Abercrombie & Fitch are not the only ones that are doing this. Companies such as Hollister, Calvin Klein, Victoria Secrets, etc.... [tags: false beauty, body image]
561 words (1.6 pages)